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About

On WeddingWire since 2011

Operating out of Brighton, Michigan, The White Dress is a wedding dress company servicing to-be-weds in the area. With a number of stunning designer dresses to choose from, the team has something for everyone. The White Dress strives to provide a stress-free and enjoyable shopping experience so that clients are relaxed and feel excited for their special day.

Services Offered

Featuring designers such as Stella York, Allure Bridals, Justin Alexander, Sincerity, and Lis Simon, The White Dress has an abundance of choice for all to-be-weds. Whether a client is seeking a ballgown or sheath silhouette, the team aims to provide it. Owner and lead wedding style expert Kristy ensures that every client finds their dream dress. The rest of the team in-store also provides professional assistance and attentiveness throughout the shopping experience. In addition to wedding dresses, The White Dress can also provide items such as:

  • Bridesmaid dresses
  • Alterations
  • Wedding belts
  • Garters
  • Jewelry
  • Hair accessories

  • Woman-owned

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Bridesmaids
Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Alterations
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

6-8 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales
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Any other questions?

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Reviews of The White Dress

5.0 out of 5 rating
WeddingWire Couples' Choice Awards 2024 Winner
5.0 out of 5 rating
317 Reviews
99% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

The White Dress is highly praised by multiple reviewers for their exceptional service and knowledgeable staff. Customers appreciate the wide selection of dresses and accessories, as well as the organized and seamless process of trying on dresses. The consultants are described as patient, friendly, and accommodating, making the overall experience comfortable and enjoyable. Reviewers highly recommend The White Dress for any bride in search of their dream wedding dress.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

The White Dress is highly praised by multiple reviewers for their exceptional service and knowledgeable staff. Customers appreciate the wide selection of dresses and accessories, as well as the organized and seamless process of trying on dresses. The consultants are described as patient, friendly, and accommodating, making the overall experience comfortable and enjoyable. Reviewers highly recommend The White Dress for any bride in search of their dream wedding dress.

Dana
Dana Sent on 11/13/2021
5 out of 5 rating

A+++ experience for plus-sized bride

As a plus-sized bride, I LOVED my experience at The White Dress. 10/10 stars.

I was a 2020 bride who had to postpone due to COVID. In 2019, I went shopping at The White Dress and while I did not purchase my dress from them INITIALLY, I had an amazing experience. During COVID, I was diagnosed with a disability & developed mobility issues that impacted my body shape and made my original "perfect dress" impossible to wear. I was dreading shopping for a second dress, and it had impacted all my feelings about replanning. I reached out to TWD and let them know about my situation, since I had such a good experience with them the first time around. I was very nervous, but their staff worked with me with almost daily communication leading up to my appointment. They had a number of samples in my size and worked hard to get their hands on any other samples that I was interested in. I am still getting used to my new body and grieving my old dress, but they made me feel beautiful and they worked hard to make sure I didn't have a single uncomfortable moment. They were incredibly supportive and sensitive throughout the whole process, honored my budget and found ways to try to save me money, and truly made me feel good in my new shape and my new dress (obviously, I did decide to purchase my new dress from them!). I feel so relieved and I'm actually excited about my wedding and planning again (which I wasn't expecting to experience this time around). Marissa B was so sweet and communicative and went above and beyond leading up to my appointment to secure samples in my size and according to my interests, and Paige was my consultant on the day of and was the best hypewoman I could've imagined (and had the vision to pull the dress I ended up buying). I am so grateful for this experience, this shop, and these two TWD consultants in particular. Thanks, TWD!
J
Jenna S. Sent on 03/28/2024
5 out of 5 rating

Amazing Experience!

WOW-- I had such a wonderful and positive experience here! From the moment I walked in, the staff was super warm and friendly, and the store felt very cozy and clean. The staff also very clearly care about their customers -- They had clearly prepared in advance for my visit, knew exactly what type of dress I was looking for, and even knew my exact wedding date! This was such a difference experience from some of the other bridal stores I've gone to recently. They really know what they're doing here, as well as how to make their customers feel taken care of and special. They went absolutely above and beyond to make my experience memorable and special, and I am so beyond grateful to have found this store! I purchased the most beautiful gown, and I am absolutely over the moon! THANK YOU, The White Dress!
T
Taylor P. Sent on 08/07/2023
5 out of 5 rating

Incredible Experience!

I had an unforgettable experience at The White Dress. Their communication was amazing from the beginning. They have so many options for dresses for everyone's liking. My consultant, Katelyn was so much fun. My group made memories to last a lifetime. Would HIGHLY recommend TWD!
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Awards

317
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2013 Winner

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