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On WeddingWire since 2011

Operating out of Brighton, Michigan, The White Dress is a wedding dress company servicing to-be-weds in the area. With a number of stunning designer dresses to choose from, the team has something for everyone. The White Dress strives to provide a stress-free and enjoyable shopping experience so that clients are relaxed and feel excited for their special day.

Services Offered

Featuring designers such as Stella York, Allure Bridals, Justin Alexander, Sincerity, and Lis Simon, The White Dress has an abundance of choice for all to-be-weds. Whether a client is seeking a ballgown or sheath silhouette, the team aims to provide it. Owner and lead wedding style expert Kristy ensures that every client finds their dream dress. The rest of the team in-store also provides professional assistance and attentiveness throughout the shopping experience. In addition to wedding dresses, The White Dress can also provide items such as:

  • Bridesmaid dresses
  • Alterations
  • Wedding belts
  • Garters
  • Jewelry
  • Hair accessories

  • Woman-owned

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499

How do you price dress alterations?

By Piece

Who do you provide services for?

Flower Girls
Mother of the Bride
Mother of the Groom

Which of the following services do you provide?

Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Sample Gowns

What is the average turnaround time for a bridal gown?

6-8 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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5.0 out of 5 rating
WeddingWire Couples' Choice Awards 2023 Winner
315 Reviews
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
99% Recommended by couples

44 User photos

315 Reviews See all
Dana Married on 09/10/2022
5 out of 5 rating

A+++ experience for plus-sized bride

As a plus-sized bride, I LOVED my experience at The White Dress. 10/10 stars.

I was a 2020 bride who had to postpone due to COVID. In 2019, I went shopping at The White Dress and while I did not purchase my dress from them INITIALLY, I had an amazing experience. During COVID, I was diagnosed with a disability & developed mobility issues that impacted my body shape and made my original "perfect dress" impossible to wear. I was dreading shopping for a second dress, and it had impacted all my feelings about replanning. I reached out to TWD and let them know about my situation, since I had such a good experience with them the first time around. I was very nervous, but their staff worked with me with almost daily communication leading up to my appointment. They had a number of samples in my size and worked hard to get their hands on any other samples that I was interested in. I am still getting used to my new body and grieving my old dress, but they made me feel beautiful and they worked hard to make sure I didn't have a single uncomfortable moment. They were incredibly supportive and sensitive throughout the whole process, honored my budget and found ways to try to save me money, and truly made me feel good in my new shape and my new dress (obviously, I did decide to purchase my new dress from them!). I feel so relieved and I'm actually excited about my wedding and planning again (which I wasn't expecting to experience this time around). Marissa B was so sweet and communicative and went above and beyond leading up to my appointment to secure samples in my size and according to my interests, and Paige was my consultant on the day of and was the best hypewoman I could've imagined (and had the vision to pull the dress I ended up buying). I am so grateful for this experience, this shop, and these two TWD consultants in particular. Thanks, TWD!
Taylor P. Getting married on 09/20/2024
5 out of 5 rating

Incredible Experience!

I had an unforgettable experience at The White Dress. Their communication was amazing from the beginning. They have so many options for dresses for everyone's liking. My consultant, Katelyn was so much fun. My group made memories to last a lifetime. Would HIGHLY recommend TWD!
Kaitlyn W. Getting married on 08/10/2024
5 out of 5 rating

Absolutely fantastic bridal shop!

I had a great experience at TWD. My appointment was with Michaela and she was super helpful. She listened to what I wanted and let me take my time. She was super friendly, kind and understanding. The whole staff is great there too. They all come and check in on you throughout your appointment and make sure everything is going smoothly and that your are finding what you鈥檙e looking for.

TWD was my first store going to for trying dresses and I did not think I would find a dress so quickly but they really did a great job picking dresses out and helping you find the style you like and eventually the perfect dress for you!

I highly recommend The White Dress for wedding shopping if you live in the area.
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