Primavera Dreams is a professional wedding planning company based out of Newton, Massachusetts, and specializing in destination weddings in Italy. Their goal is to make your wedding unique, memorable, and joyful for you and your guests and to offer an incredible experience of celebrating your big day in Italy with family and friends. They organize weddings in different parts of Italy with a focus on Tuscany. Primavera Dreams wants to remove any stress you may be feeling when planning a destination wedding so you can enjoy your wedding to the fullest degree possible.
Luba Gankin is the owner and planner of this company. She’s been a part of the wedding industry since 2015, speaks four languages, and specializes in local and destination weddings, specifically in New England and Italy. Luba is a Ph.D. scientist, and she was formerly the program manager of an international innovation company. Now, she uses her extensive innovative, creative, and project management skills as a wedding planner. In 2018 and 2019, Primavera Dreams won WeddingWire’s Couples’ Choice Award and The Best of The Knot title for 2019 and 2020. She holds certificates in International Wedding & Event Planning, Luxury Event & Wedding Planning, and Wedding & Event Design by Event leadership Institute. She regularly attends local and international conferences and seminars to be on the top of all the wedding trends and is a member of local and international organizations for the event industry professionals.
This full-service wedding planner offers two fully customizable packages for Italy-based weddings. These include The Above & Beyond Platinum Package and The Vital Gold Package. Both packages include a complimentary, in-person/Skype/Zoom consultation, as well as unlimited phone and email consultations once booked. The services include:
For more details, please get in touch!
32 Reviews for Primavera Dreams
Recommended by 99% of couples
28 User photos
Jillian Ricciardelli · Married on 10/12/2019
Not only the best day of our lives - but the best planning experience with Primavera Dreams.
As soon as we discovered Primavera Dreams, we knew our dream of getting married in Florence could be a reality. Being from the U.S., we faced some skepticism from our families when we first started talking about a destination wedding in Italy but fast forward 18 months and now they can't stop talking about how it was the most epic family vacation / wedding that they had ever been to! We couldn’t have done it without Luba. She truly became like a third mom to us (in the best way possible). She is all about creating an experience, not just for the wedding but for the entirety of the planning process. She even came on our venue hunting trip with us one year before the wedding date. I was VERY much a type-A bride and Luba was always quick to respond to my many emails, no matter what I threw at her. We ended up having more guests RSVP ‘yes’ than we initially expected and our wedding of 80 quickly grew to 110 but Luba wasn’t phased by any of the changes and thankfully had her associate, Dina, to help as a second hand. When it came time for the wedding weekend, I felt like I was actually able to relax and truly enjoy the happiest couple of days while Luba and Dina took care of EVERYTHING (coordinating transportation with bus drivers, putting down placecards, favors - to name a few of the 1000 things they did that day). Grazie mille to Luba and Dina for the wedding EXPERIENCE of our dreams!Sent on 11/04/2019
Primavera Dreams's reply:Dear Jillian,
Leah Goldberger · Married on 09/07/2019
We Were So Lucky We Found Primavera Dreams!
We feel so lucky to have found Primavera Dreams! We had no idea what we were getting ourselves into when we decided to host a nearly 200-person Russian-Jewish wedding in my family's Cape Cod backyard - but Luba came to the rescue! She worked closely with us through our year-long engagement to think through every detail, from major vendors to heel protectors for people who wore stilettos in the grass. Luba is proactive, lighting fast to respond, and has a very calming effect on a stressed out bride. She also quickly understood our vision to host a literary-themed wedding and made creative suggestion for how to entertain our guests. More than anything, Luba has an invaluable network of vetted, professional, wonderful, flexible, well-priced vendors that help you navigate the otherwise overwhelming wedding vendor marketplace. She found us our photographer (amazing), hair & make-up (so talented), DJ (unbelievable combination of DJ, live singing, and live saxophone!), videographer (great and had a drone), luxury outdoor toilets, and tent company (so professional). Every single one of these vendors was FANTASTIC on every level, and we cannot be more thankful that Luba found them for us! Because Luba is bilingual, we also asked her to MC the wedding since we had a Russian & American crowd. We felt so comfortable having her lead the evening because she knew every single detail. When unexpected things happened (electricity briefly went out in the caterer's tent so the entree got delayed), Luba checked with me and tweaked the evening's schedule on the fly so that none of the guests noticed. I absolutely recommend her services without hesitation if you're looking for a professional, organized thought partner, coordinator and planner on your wedding journey! We'll always be thankful to Luba for helping us pull off the PERFECT day!Sent on 09/25/2019
Primavera Dreams's reply:Dear Leah,
Olga Goldberger · Married on 07/09/2019
Luba was invaluable at our daughter's wedding!!
We are so so happy we hired Luba to help plan our daughter's wedding this September!Sent on 10/17/2019
We wanted to do it in our own backyard on the Cape and we didn't have any idea how to start. Luba met with us a number of times and recommended vendors; explained the wedding "flow" and what we need to think about.
All her recommendations turned out to be super-valuable and we ended up hiring all of her suggested vendors.
Luba was very attentive to details and answered all of our questions either in person, by phone or email.
She was there on rehearsal to make sure the wedding party knows what to do!
And of course, Luba was the Leader of the wedding day! She made sure everything was set up right at the ceremony and later at the reception; she announced the speeches, dances and coordinated with the caterer and DJ the smooth flow of the wedding.
We would highly recommend Luba for your wedding!! Couldn't be happier!
Luba from Primavera Dreams is an amazing woman that places her heart and soul in everything she does. She is educated, intelligent, organized, talented, great listener, and a true pleasure to be around. Anybody would be please to have her in the organization of an event, simply because she is just a fantastic person and a great professional.
Very qualified professional with whom we had the pleasure of collaborating. Surely Luba is a wedding planner that I would recommend to every prospective client.
When I met Luba, I knew instantly she was a kindred spirit - a scientist with an artistic soul! Luba brings her logical mind and attention to detail to her business, but she also has a warm, lovely personality. I am not at all surprised by the tons of positive reviews Primavera Dreams has on Wedding Wire!