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Weddings

About

Primavera Dreams is a professional wedding planning company based out of Newton, Massachusetts. It specializes in organizing local weddings in the New England Area, and destination weddings in Italy. At Primavera Dreams, a team of experts makes it their mission to create a spectacular celebration for you and your guests. They ensure that every detail is taken care of so that you can enjoy the planning process, and have a perfect special day!

Experience
Luba Gankin is the owner of Primavera Dreams. After spending many years planning local corporate events, concerts and fundraisers, Luba joined the wedding industry in 2015. She loves to travel, speaks four languages, and holds a PhD in Chemistry. Formerly the Program Manager of an international innovation company, Luba now uses her extensive skills at creative problem solving and project management to organize wonderful weddings.
Luba has certifications in International Wedding & Event Planning, Luxury Event & Wedding Planning, and Wedding & Event Design from the Event Leadership Institute. She frequently attends local and international conferences to stay up to date on all of the latest wedding trends, and is a member of various organizations for event industry professionals.
Over the past few years, Primavera Dreams has received a multitude of awards, including The Best of The Knot title for 2019 and 2020, and The WeddingWire Couples’ Choice Award (2018, ‘19, ‘20). Luba is excited to continue expanding Primavera Dreams, and creating memorable events that celebrate everlasting love.

Services Offered
This full-service wedding planner offers customizable packages for Boston and Italy-based weddings. The packages include a complimentary, in-person/Skype/Zoom consultation, as well as unlimited phone and email consultations once booked. The services include:

  • Budget analysis
  • Event design
  • Timelines
  • To-do lists
  • Guestlist
  • Referrals
  • Full planning
  • Partial planning
  • Extra activities planning

For more details, please get in touch!

  • Woman-owned
illustration popular

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Frequently asked questions

What is the starting price for day-of wedding coordination?

2,000.00

What is the starting price for partial wedding planning?

$4,500

What is the starting price for full wedding planning?

6,000.00

Do you offer an hourly rate?

Yes

What is the hourly rate?

$75

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Non-Religious
Religious

Reviews of Primavera Dreams

Rebecca
Rebecca Sent on 02/26/2023
5 out of 5 rating

Best Planner in Boston for Jewish Weddings

We met Luba right after we got engaged and worked with her leading up to our original May 2020 wedding date. She continued to help us through multiple reschedules until our eventual May 2022 wedding. Luba was terrific at helping us stay on track with our budget, picking the right vendors, and making sure the whole process was fun. We wanted a traditional Jewish wedding, so it was important to us to find someone familiar with all the traditions and rituals!

Prior to planning our wedding, we always thought of a wedding planner as an extravagant extra for over-the-top weddings. Yet, given our time restraints – we thought it might be necessary. We quickly came to realize how smart that decision was. Not only did Luba help us work within our budget, but she also made sure the whole process was fun and the wedding exceeded our expectations. Luba introduced us to amazing vendors whose prices were more competitive than those we found ourselves. She also negotiated contracts on our behalf and helped us effectively prioritize where to cut and spend money. Having her organize last minute details and communicate with vendors in the days and weeks leading up to the wedding allowed us to focus on our families and enjoy the wedding.
Alex
Alex Sent on 06/05/2020
5 out of 5 rating

Simply Amazing!

Luba is one of the most incredible wedding planners I have ever worked with. She is a fantastic person and a true professional. I would highly recommend hiring Primavera Dreams to help you plan your special day. Do not hesitate to reach out to Luba and her team of experts!
Linda
Linda Sent on 05/20/2020
5 out of 5 rating

A beautiful Professional

Luba is a beautiful professional with a huge heart of caring for every client! She is so very knowledgeable in her profession. She cares and shares and makes each of her couples family. Her knowledge of the destinations, very important, in impeccable.
Luba is a true professional working with each couple to create the wedding of their dreams. She knows how to make it happen!
I highly recommend Luba and her team for every wedding couple dreaming of a destination wedding!
E
Elisa Sent on 05/07/2020
5 out of 5 rating

Best Wedding Planner!

Luba at Primavera Dreams could not have been a more helpful, efficient, and supportive wedding planner! She took the stress and anxiety out of the process leaving me and my husband to really enjoy wedding planning and our day. Luba made us feel at ease as soon as we met her - she is warm, incredibly smart, and is a hyper-organized professional. She guided us every step of the way - helped us find vendors and handle the negotiations, came with me to my dress fitting, spend hours with me and the caterer selecting the perfect menu, helped with the complex seating chart and was always available to take a call (and highly responsive on email!) and give advice or just offer support when I was stressed. Day of, she worked tirelessly to make sure our day went off without a hitch and knowing she was by my side made me much more calm. I highly recommend Luba - she is the best!
D
Dina Sent on 04/16/2020
5 out of 5 rating

Outstanding and worry free celebration

I just noticed that Primavera Dreams is celebrating its anniversary. By coincidence, we are spending some quality time at home with the family and got to reminiscing.

In July of last year, though it seems decades ago, Luba has organized my husband’s, Alex Karpovsky, round-number birthday celebration in Italy.

To say that it was impeccable is to say nothing about it. By Primavera’s measures, it was not a large celebration - around sixty guests and two full days of festivities. But for us, when we started the preparation it seemed absolutely daunting.

How do you get together people from half a dozen countries all over the world? Many of them have never met each other. How do you make sure they enjoy their time together? And, by the way, the budget we had was (very) far from unlimited.

Well, looking back it still seems amazing that Luba was able to get it all together and made it look simple in the process. Even during the celebration itself every minute felt like fun times - and none (except for sudden onslaught of mosquitos during an open-air cocktail hour - but the spray did help) felt like fighting emergencies or straining to get things right.

Of course the location - Lago Maggiore in Italy - is gorgeous and inviting to begin with. But there are lots of choices and actions that could’ve gone wrong. Luba led us every step of the way - from choosing the right venue among many highly variable options to play-by-play entertainment and through every detail including the choice of flowers and the right photographer.

Every time I think back on the festivities I smile and the quarantine seems just a little less painful when we reminisce.

We hope - no we are sure - that there will be another family celebration in Italy and Primavera Dreams will be there for us to make it memorable and enjoyable.

Thank you Luba!
Alexander
Alexander Sent on 04/15/2020
5 out of 5 rating

Fantastic!!!

I can’t imagine most grooms taking the lead when it comes to planning a wedding. In fact, I would personally shake the hand of the man who is able to make final decisions about tablecloth colors, flower arrangements or centerpiece styles.

A groom is also probably not the one in charge of creating a scrupulous financial plan of expenses for this and that. Usually the couple’s parents take care of this aspect, but in my case, these duties fell to my fiancé Irina and our wedding planner, Luba Gankin of Primavera Dreams.

At all pre-wedding meetings, I nodded with a serious look, amazed at our planner’s speed and ability to navigate a multitude of planning challenges. Even though Italy is so far away, we had the impression that it was right there in Luba’s capable hands! She was extremely

knowledgeable about Italian culture, and had myriad connections with Italian vendors and venues. Luba’s planning arsenal has absolutely everything one could want for their wedding; as if by magic, she made all of our wedding dreams a reality!

Indeed, my wife and I still describe that day as “perfect.” Luba went above and beyond to craft an incredible experience for us and our guests, always going the extra mile to satisfy even the most specific requests (for example, securing an antique baby crib for our newborn daughter). We try to make time every day to look at the stunning wedding photos!

I can certainly say that anyone looking to tie the knot should get in touch with Luba as soon as possible! If you are looking to celebrate your love and unite your lives in Italy, or New England, embark on your wedding planning adventure with Primavera Dreams!
Jillian
Jillian Sent on 11/04/2019
5 out of 5 rating

Not only the best day of our lives - but the best planning experience with Primavera Dreams.

As soon as we discovered Primavera Dreams, we knew our dream of getting married in Florence could be a reality. Being from the U.S., we faced some skepticism from our families when we first started talking about a destination wedding in Italy but fast forward 18 months and now they can't stop talking about how it was the most epic family vacation / wedding that they had ever been to! We couldn’t have done it without Luba. She truly became like a third mom to us (in the best way possible). She is all about creating an experience, not just for the wedding but for the entirety of the planning process. She even came on our venue hunting trip with us one year before the wedding date. I was VERY much a type-A bride and Luba was always quick to respond to my many emails, no matter what I threw at her. We ended up having more guests RSVP ‘yes’ than we initially expected and our wedding of 80 quickly grew to 110 but Luba wasn’t phased by any of the changes and thankfully had her associate, Dina, to help as a second hand. When it came time for the wedding weekend, I felt like I was actually able to relax and truly enjoy the happiest couple of days while Luba and Dina took care of EVERYTHING (coordinating transportation with bus drivers, putting down placecards, favors - to name a few of the 1000 things they did that day). Grazie mille to Luba and Dina for the wedding EXPERIENCE of our dreams!
Olga
Olga Sent on 10/17/2019
5 out of 5 rating

Luba was invaluable at our daughter's wedding!!

We are so so happy we hired Luba to help plan our daughter's wedding this September!
We wanted to do it in our own backyard on the Cape and we didn't have any idea how to start. Luba met with us a number of times and recommended vendors; explained the wedding "flow" and what we need to think about.
All her recommendations turned out to be super-valuable and we ended up hiring all of her suggested vendors.
Luba was very attentive to details and answered all of our questions either in person, by phone or email.
She was there on rehearsal to make sure the wedding party knows what to do!
And of course, Luba was the Leader of the wedding day! She made sure everything was set up right at the ceremony and later at the reception; she announced the speeches, dances and coordinated with the caterer and DJ the smooth flow of the wedding.
We would highly recommend Luba for your wedding!! Couldn't be happier!
Leah
Leah Sent on 09/25/2019
5 out of 5 rating

We Were So Lucky We Found Primavera Dreams!

We feel so lucky to have found Primavera Dreams! We had no idea what we were getting ourselves into when we decided to host a nearly 200-person Russian-Jewish wedding in my family's Cape Cod backyard - but Luba came to the rescue! She worked closely with us through our year-long engagement to think through every detail, from major vendors to heel protectors for people who wore stilettos in the grass. Luba is proactive, lighting fast to respond, and has a very calming effect on a stressed out bride. She also quickly understood our vision to host a literary-themed wedding and made creative suggestion for how to entertain our guests. More than anything, Luba has an invaluable network of vetted, professional, wonderful, flexible, well-priced vendors that help you navigate the otherwise overwhelming wedding vendor marketplace. She found us our photographer (amazing), hair & make-up (so talented), DJ (unbelievable combination of DJ, live singing, and live saxophone!), videographer (great and had a drone), luxury outdoor toilets, and tent company (so professional). Every single one of these vendors was FANTASTIC on every level, and we cannot be more thankful that Luba found them for us! Because Luba is bilingual, we also asked her to MC the wedding since we had a Russian & American crowd. We felt so comfortable having her lead the evening because she knew every single detail. When unexpected things happened (electricity briefly went out in the caterer's tent so the entree got delayed), Luba checked with me and tweaked the evening's schedule on the fly so that none of the guests noticed. I absolutely recommend her services without hesitation if you're looking for a professional, organized thought partner, coordinator and planner on your wedding journey! We'll always be thankful to Luba for helping us pull off the PERFECT day!
I
Irina Sent on 08/28/2019
5 out of 5 rating

Outstanding; knowledgeable; dependable; creative; classy;

We bless the moment when we asked Luba, the founder of Primavera Dreams to take us under her wing and organize our wedding in Italy.

It was Luba’s suggestion about Castello Vicchiomaggio. This castle, standing alone on top of the hill was grandeur, but at the same time very homey. How amazed we were to learn that this Castello for a year hosted Leonardo Di Vinci. What a feeling.... - to live in a suite where Mona Lisa was painted and walk the same floor as Leonardo was walking....What a feeling.... - to see winery fields and true Tuscany still valley through your window.... What a feeling to have your wedding vows in the Venetian style court yard with your very own Romeo and Juliet Balcony...

But then comes the entire preparation...Food, flowers, invitations, media crew, place settings, ceremony, cake, and even fireworks....
Step by step, without stress, but firmly, PrimaveraDreams under the leadership of Luba conducted our challenging project from “A to Z”. Hundreds of small and big сhallenges and obstacles were fully managed and eased off for us by Luba. The day of the wedding could not be more organized and yet relaxed and perfect! Luba and her amazing associate Dina sent us all the way to the journey of enjoying of our party and not worrying about anything. A year and a half of hard work was crowned with a unique evening for everyone.

Say "THANK YOU" is not to say anything.
Our gratitude is boundless!!!!
But, once again: Thank You PrimaveraDreams, which turns dreams into reality and makes your wedding a fairytale!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

38
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner

Professional Network & Endorsements

12 Endorsements
Maricruz Hairstyles Maricruz Hairstyles Wedding Hair & Makeup

Luba from Primavera Dreams is an amazing woman that places her heart and soul in everything she does. She is educated, intelligent, organized, talented, great listener, and a true pleasure to be around. Anybody would be please to have her in the organization of an event, simply because she is just a fantastic person and a great professional.

Vizi e Delizie Catering Vizi e Delizie Catering Wedding Caterers

Very qualified professional with whom we had the pleasure of collaborating. Surely Luba is a wedding planner that I would recommend to every prospective client.

Athena and Aphrodite Athena and Aphrodite Wedding Invitations

When I met Luba, I knew instantly she was a kindred spirit - a scientist with an artistic soul! Luba brings her logical mind and attention to detail to her business, but she also has a warm, lovely personality. I am not at all surprised by the tons of positive reviews Primavera Dreams has on Wedding Wire!

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Map

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