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Weddings

About

Premier W.E.D. is a wedding planning company based in Nashville, Tennessee. With a passion for making weddings and events unforgettable experiences, the owner, Dawn Schenkel, established Premier W.E.D. in 1999. Now, almost 20 years later, Premier W.E.D. assists couples in planning one of the most memorable days of their lives with their impeccable service and attention to detail.

Services Offered
Premier W.E.D. is a full-service, luxury wedding and event planning firm that is available for planning wedding ceremonies and receptions for a variety of wedding types, which include civil unions, religious and cultural ceremonies as well as destination and military weddings. Prior to your wedding day, the team at Premier W.E.D. will sit down with you to go over your budget. Then, they will refer you to preferred vendors in the Nashville area, write out to-do lists and execute a series of timelines so that your special day will be a seamless, relaxing and entertaining event for you and your guests. The company also provides event design, day-of coordination, partial and full planning services.

  • Woman-owned
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Frequently asked questions

What is the starting price for day-of wedding coordination?

$2,500

What is the starting price for partial wedding planning?

$4,900

What is the starting price for full wedding planning?

$6,000

Do you offer an hourly rate?

Yes

What is the hourly rate?

$100

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Eco-Friendly
Military
Religious

Reviews of Premier W.E.D.

M
Mary Sent on 07/19/2023
5 out of 5 rating

All Around Amazing!

We hired Premier W.E.D. for our daughter's wedding in July. From the very first meeting to the moment we loaded into the car after the reception was nothing short of stress free and amazing. They are incredibly professional, have amazing design taste and can execute a plan better than anyone in the business. I'm sure there were hiccups along the way but we didn't know about them because they handled them. The entire process was joyful and easy. They will definitely be helping with my younger daughter's wedding when it's her time. I cannot stress enough how highly I recommend them. Professional on every level and amazing to work with!
Jacob
Jacob Sent on 12/19/2021
5 out of 5 rating

THANK YOU! Love love love Dawn and Premier!

We could not be more appreciate to Dawn, Katy, and the whole Premier W.E.D. team. They were everything we wanted and expected in a planner and then a whole bunch more!

Communication and response time was incredible, especially given the amount of time working together (nearly 2 years due to COVID reschedule).

They took all our hopes, needs, and financial parameters into account and help us easily find the best solution at every turn, and ended up helping create the wedding of our dreams.

Having them on the day of was a godsend, if anything went wrong we surely didn't know about it and would have never noticed. Our ability to breathe, relax, and actually enjoy the entire day without a worry in the world was priceless.

Overall, we just loved this whole team and are so thankful we found them. If you are planning a wedding in the Nashville area, reach out to Dawn!
L
Lauren Sent on 08/12/2020
5 out of 5 rating

Top Notch!

There is absolutely nobody better in the business than Dawn and her team. I would trust her with my wedding day over and over again!
K
Katherine Sent on 06/23/2020
5 out of 5 rating

Dreams of the Perfect Day = The Perfect Day

I have known Dawn (Owner of Premier Wed) since we were kids. After Dawn opened Premier Wed it was always my dream to have her and her company plan and direct our daughter's wedding. In 2017, our daughter became engaged and I reached out to Dawn to hire her and her expert team. We live in the Dallas area. Premier Wed has two locations, Nashville, TN and Chicago, IL. Dawn assured us that logistics would not be a problem. We were excited to learn that her team would be available and would love to help us plan for this incredibly important and special day for our daughter. With almost 2 years of time to plan, vendors were contacted by the team at Premier Wed, appointments were set for us, and we went to the meetings together and signed contracts. Yes, Dawn flew out here several times to be here in person with us. AMAZING! Everything was set early, and when it came down to the last few weeks before the wedding, we had a dedicated staff on hand if we had any questions or concerns. The one thing that stood out the most to us is the level of planning, checking, double checking, and coordination of the vendors, is beyond anything we could have ever expected. There were lists with detailed timelines, not just for vendors, but for family as well. The level of professional care the day of the wedding, not to just the wedding party, but with the vendors, AND our guests, made the occasion something our friends and family are still talking about 9 months later. My husband and I are so proud that everyone had such a great time that the venue was still packed at the end of the night, and our daughter still says today that her wedding was PERFECT. At the end of the night, as mom and dad, were able to walk straight to our car and head home without having to worry about anything. Words cannot describe the true level of how thankful we are that we chose Dawn and her team. If you are debating about hiring a wedding planner, don't look any further, Premier Wed is the ONLY way to go. The service is definitely in the smallest of details, which they are PROS at!

As a side note, we attended two weddings right after our daughter's. While they were nicely done, there was a lot of chaos on the timelines, the brides were frustrated as people kept leaving early, and neither bride said they had the perfect day. Premier Wed can help as little or as much as you want, everything they do is custom tailored to fit what you need. You really won't find anyone better to turn your wedding dreams into a reality.
A
Addison Sent on 01/20/2020
5 out of 5 rating

Would definitely recommend to anyone

Dawn and team provided an exceptional experience throughout the entire wedding planning process. We would have been lost without their guidance and help, and I would recommend Premier W.E.D. to anyone without hesitation.
L
Lisa Sent on 01/15/2020
5 out of 5 rating

Dawn pays attention to every detail which made planning our wedding less stressful! We loved working with Premiere W.E.D!

I would highly recommend Dawn and her team!
My daughter’s wedding was more beautiful than I ever imagined!!!
A
Ridgley Sent on 01/15/2020
5 out of 5 rating

My day was perfect because of PremierWed and their entire team!

My wedding was small, but the details were not. In the beginning stages of planning I thought I could plan and execute everything myself....this couldn't have been further from the truth! My anxiety got so out of control that I HAD to find a planner. When I met with Dawn I immediately knew I found the perfect fit for me, and what I expected for my event.

Dawn has the ability to take your vision and truly make it reality. From makeup to menus, florals to linens, and everything in between...she nailed it! My guests had the time of their lives, and I didn't worry about a single thing except enjoying my day. I've never handed over complete control of anything in my life, but I would do it again in a heartbeat if PremierWed was leading the charge!

Thank you Dawn, all of your staff, and perfect vendors for my perfect day! I will never forget how special you made the most special day of my life thus far!
Tracy
Tracy Sent on 10/27/2019
5 out of 5 rating

Our dreams came true

We came to Dawn and her team with a vision & a dream. They worked with us to plan & execute the most perfect day. Helped us try and stay within our budget and create a day around our family & friends who were traveling from near and mostly afar!! We were faced with some last minute weather issues that caused some unexpected stress and changes and upgrades but they remained cool & calm while trying to keep us cool and confident it would all work out!! And it did indeed. The tight timeline we were given kept us on a great schedule where nothing was a surprise or unexpected. We were able to relax a bit on the wedding morning knowing every minute was accounted for and planned. There was never a moment of panic or doubt.
We were given great direction at the wedding venue for pictures prior to the wedding and on to the ceremony and beyond. Our wedding director even popped a sewing kit out of her pocket when my daughter’s bustle on her dress was torn when someone stepped on it. At the end of the night when we arrived home and emptied our car, the team had neatly placed flowers, wedding cake, napkins, vows, coats etc in our car. Nothing left to surprise or want or need.
We have kept in touch a few weeks after still asking questions about where to get our gowns cleaned etc.
A wedding dream day come true. So very happy!!! Couldn’t have pulled it off without this amazing and experienced team!!!
M
Mary Sent on 11/13/2018
5 out of 5 rating

Dawn and Premiere W.E.D are fantastic!

Dawn and her whole organization are top notch! She took an idea I had for a 50th birthday party and blew it up in an amazing way. She is so good about the small details and making everything better. She is extremely organized and the event was put on without a hitch! I highly recommend her and she will definitely be coordinating both of my girls' weddings when the time comes!
C
Cory Sent on 01/02/2018
5 out of 5 rating
Our wedding was truly a magical experience with minimal stress due to Premier W.E.D. Dawn and her team kept us organized, identified fabulous vendors (especially photographer, paper vendor, makeup and hair and florist), ensured we met deadlines, and created a venue and experience that the bride and groom said exceeded their expectations! Dawn and her team felt like family. I was out of state, as the MOB, and I could not have done this without Premier W.E.D. Dawn listens to her clients, achieves a reasonable budget by working with us to establish our vision while maintaining costs. I am a professional and Dawn is certainly one, which was essential to this process. Her experience spoke for itself during the process. I wish I had hired Premier W.E.D. before we chose the venue, but she, her team and vendors created the wedding we had hoped for.
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Awards

82
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2013 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner

Professional Network & Endorsements

7 Endorsements
Branching Out Event Florist Branching Out Event Florist Wedding Florists

If you are looking for an experienced, organized and fun wedding planner, then Dawn at Premier W.E.D. is it. You will never have any worries that your wedding will not go as "clockwork". Dawn has fabulous ideas and executes with perfection.

JD's Music JD's Music Wedding DJs

Great Planner!!

Oakwood Cleaners Oakwood Cleaners Wedding Dresses

I am excited to endorse you on Wedding Wire and hope that you will endorse us here at Oakwood Cleaners. If there is ever anything we can do for you let us know. Have a great day!

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