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Plan It! Events is a wedding planning company based in Tyler, Texas, that services the Dallas-Fort Worth area. Certified Wedding Planner and Owner Esther Yeager has been planning special events and weddings in the East Texas area since 1990. At Plan It! Events, Esther’s mission is to help you bring all of your unique wedding ideas to life.

Services Offered
Plan It! Events is a full-service wedding planning business that is available for planning civil unions, cultural and religious ceremonies, destination and double weddings, and military ceremonies. Prior to your wedding day, Esther will be with you every step of the way to assist you in planning every aspect of your special day, from helping you with your guest list to referring you to preferred vendors in the local area. Plan It! Events provides day-of coordination, event design, partial and full planning services.

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Frequently asked questions

What is the starting price for day-of wedding coordination?


What is the starting price for partial wedding planning?


What is the starting price for full wedding planning?


Do you offer an hourly rate?


What is the hourly rate?


What wedding events do you provide services for?

Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Double Weddings

How many planners are on your team?

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Reviews of Plan It! Events

5.0 out of 5 rating
5.0 out of 5 rating
44 Reviews
99% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    5 out of 5 rating
Amanda T. Sent on 05/23/2019
5 out of 5 rating

Fantastic! Made experience easy and fun.

I am so glad we chose Plan It! Events to help us with my daughter’s wedding!! Esther’s organization skills and experience were invaluable. Her vast knowledge of venues and relationships with vendors turned what could have been a very stressful time into a lot of fun. She organized and coordinated visits to venues, florists, bakeries and caterers. Esther met with us regularly providing timelines and guidance. She helped us with “save the dates,” invitations and wedding favors. She will do as much or as little as you need. One of my biggest concerns was the typical chaos I had heard wedding day brings. However, due to Esther and her team, I was able to enjoy my daughter and her wedding day and not be concerned with last minute details. Esther handled everything with grace and style. We made great memories not only at the wedding but during the planning process. Thank you Plan It! Events and Esther Yeager! You are simply the best.
Natalie J. Sent on 05/14/2020
5 out of 5 rating

#QuarantineQuam 5.9.20

We had a wedding in the midst of the #CoronaVirus ya'll and Esther Yeager was there holding my hand every step of the way! We hired her for "day of" coordination and she was everything I needed her to be and more! Our wedding took place in Kilgore, Tx. at the home of my in-laws which gave us some peace of mind when it came to having 150 people on the property. Esther made sure to be in constant communication with all of our vendors to assure them that the wedding was still on! I feel so blessed that Esther was apart of our special day! She is a God send and you would be lucky to have her as part of your special day if she is available!
Merri W. Sent on 11/19/2018
5 out of 5 rating

Paige&Zale wedding 11-17-18 at Bella Vista Tyler, TX

Esther was fantastic! The whole process of planning the wedding was an awesome experience! She is professional, kind, and organized! I would highly recommend her for your wedding or special event! She is amazing!! Thank you Esther!!
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WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner

Professional Network & Endorsements

3 Endorsements
Arrick Photography Arrick Photography Wedding Photographers

Esther is amazing and detailed oriented. She brings a calmness to weddings that is appreciated by vendors, as well as the bride, groom and their families. Highly recommended!

Dr. J's Shoes, Bridal Shoes and Accessories Dr. J's Shoes, Bridal Shoes and Accessories Wedding Dresses

Do you want someone who will listen to YOU about what you want to have on your wedding? Well, PlanIt! Events, will listen and do things YOUR way to make your wedding day the best it could possible be. I am happy to endorse them.

La Tee Da Flowers La Tee Da Flowers Wedding Florists

La Tee Da has had the pleasure of working with Plan It Events several times and always we are taken back by the steady, direct, sweet ways of Esther Yeager. She's wonderful...we love her and you will too!

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