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Weddings

What is the story behind Once Upon a Bride?

Once Upon a Bride is a private collective of New York hair and makeup artists, led by Emmy-nominated celebrity hairstylist Stacey Lyn Weinstein.

Founded in 1999, OUAB was created to give brides access to the level of beauty experience Stacey knew from television, editorial and New York salon culture.

Every bride is paired personally with an artist based on her individual style, aesthetic and vision — never assigned randomly. Our approach is collaborative, personal and considered.

  • We listen, we explore, and we take the time to get it right.

Our bridal previews go beyond a single look.

Three hair looks. Makeup from soft to smoky.

We collaborate, refine and take the time to get it right.

So you leave knowing exactly how you want to look on your wedding day.

  • Beyond talent, personality matters. Our artists are warm, kind, calm and genuinely lovely to have around — the kind of people you want with you on your wedding morning. We believe the energy in the room matters just as much as the finished look.

    From fresh, luminous beauty and effortless hair to technically detailed styling, extensions and full bridal transformations, our collective brings together artists with different specialties and points of view. We work with brides of all ages, skin tones and hair textures, from intimate celebrations to full wedding parties, in New York and beyond.

  • Woman-owned
illustration popular

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What are the most frequently asked questions about Once Upon a Bride?

What is the base price for blowouts for brides?

$175

What is the price of trial service for blowouts for brides?

$175

What is the base price for blowouts for attendants/family members?

$100

What is the price of trial service for blowouts for attendants/family members?

$175

What is the base price for updos/styling for brides?

$375

What is the price of trial service for updos/styling for brides?

$250

What is the base price for updos/styling for attendants/family members?

$175

What is the price of trial service for updos/styling for attendants/family members?

$175

What is the base price for traditional makeup for brides?

$250

What is the price of trial service for traditional makeup for brides?

$250

What is the base price for airbrush makeup for brides?

$250

What is the price of trial service for airbrush makeup for brides?

$250

What is the base price for traditional makeup for attendants/family members?

$150

What is the price of trial service for traditional makeup for attendants/family members?

$175

Does makeup price include false lashes?

Yes

Which of the following are included in prices?

Consultation

What beauty services do you offer?

Consultations

What hair services do you offer?

Blowouts
Coloring
Extensions
Relaxer
Haircuts
Keratin
Textured Hair Styling
Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Airbrush Makeup
Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes
Tattoo Coverage

What is the maximum group size you can accommodate?

25

What are real couples saying about their experience with Once Upon a Bride in reviews?

J
Jenissa Sent on 10/03/2022
5 out of 5 rating

Amazing communication!

Stacey made me feel like I was her only bride. Listened to all my concerns and made sure the day turned out perfectly. My team, Gina and Nadia, were both amazing!!
S
Sarah Sent on 07/04/2026
5 out of 5 rating

Stunning Bridal Hair & Makeup

Incredible hair and makeup stylists. On time, great communication, high quality products that lasted all day on a for a rainy spring wedding. Stacey did an incredible job with my rehearsal dinner hair, and Carla and Irina worked magic for me and my bridal party for my wedding day! Zero complaints, they are the best!!
Amanda
Amanda Sent on 01/16/2026
5 out of 5 rating

Best NYE Wedding Makeup

I hired Once Upon A Bride after chatting with Stacey and team for my makeup for my wedding on New Year's Eve 2025. I had Lauren from OUAB do my trial and wedding makeup and she was not only SO MUCH fun to work with but made me feel the most glam and gorgeous I ever have in my life. I had so many compliments all night of my wedding and the makeup stayed perfect from 12PM until 12AM when the wedding was over which was so impressive. Lauren also did makeup for my mother and mother in law and they looked so natural and so stunning. I cannot recommend OUAB enough - working with Stacey and Lauren for makeup was a true joy and I hope to have them do my makeup again for an occasion in the future.
Samantha
Samantha Sent on 01/10/2024
5 out of 5 rating

Incredible!

Long overdue review! Stacey did an incredible job on my hair and made the entire experience very fun! My bridesmaids absolutely loved their hair styles and she gave me exactly what I was hoping for. From trial to day of the experience was fantastic! Highly recommend Stacey and her team!!!
K
Kimberly Sent on 10/12/2023
5 out of 5 rating

Easy, seamless and professional

Working with Kayleen and Stacey made everything so easy from day one. Their team is amazing, responsive and so talented. They made me feel beautiful and so special on my wedding day.
E
Erica Sent on 10/11/2023
5 out of 5 rating

Great experience!

The absolute best. I needed makeup done for my engagement photoshoot, which took place at 7:30am. The team was willing to open the makeup studio early for me at 5:30am, and the makeup artist Gina was amazing. She gave me exactly what I asked for and revised the makeup based on my feedback. Highly recommend!!
Michelle
Michelle Sent on 09/24/2023
5 out of 5 rating

Best hair and makeup team ever!

I am so glad I worked with Stacey and Once Upon a Bride for my hair and makeup for my wedding day! From our first phone call, Stacey took a ton of time to find out exactly what I was looking for, made recommendations, and communicated with me throughout the process to ensure our looks were exactly what I had in mind. Nadia and Gina were our hair and makeup artist, and doing the trial at Stacey's beautiful 26th Street studio was one of my favorite parts of wedding prep! I had a great time as we tried a ton of different looks, and laughed the whole time as well! Stacey even gave me a snack from her bag when I mentioned I was looking forward to eating after. :) After the trial Stacey called me personally to make sure I loved each look, and to see if I wanted any adjustments. I teared up during my trial, and realized it would be best to skip eyeliner on my under eye for the wedding day – I am so glad Stacey called me while that was still fresh in my mind. Stacey also came up with a fantastic schedule – on the day of, my bridal party and I felt there was plenty of time and everything ran smoothly. My girls and I LOVED our hair and makeup looks. Nadia and Gina did such beautiful work, and were super fun to hang out with during the process as well - it flew by. I would 100% recommend working with Once Upon a Bride - you will love how you look!
Elizabeth
Elizabeth Sent on 09/09/2023
5 out of 5 rating

Incredible Beauty Team!

I cannot say enough great things about Once Upon A Bride. Stacey was extremely communicative and worked with me every step of the way to make sure that I was paired with the right beauty team for my wedding day. After several phone calls and text message exchanges, Stacey suggested that I work with Gina (makeup) and Carla (hair), who could not have been more phenomenal. Not only did they do an amazing job on my hair and makeup, but they had such great energy on my wedding day and it felt like I was spending time with old friends. My bridesmaids couldn't stop talking about how much they loved their hair and makeup, and how fun Gina and Carla were. Gina and Carla also graciously stayed with us until 7PM for touchups (a 12 hour day for them!). I highly recommend Once Upon A Bride for your wedding day!
B
Bianca Sent on 09/29/2022
5 out of 5 rating

Stunning Hair & Makeup!

Stacey and her team were incredible to work with for my wedding, their work is just stunning! She and Gina did an absolutely beautiful job with my wedding hair & makeup, and all of my bridesmaids and mom looked gorgeous too. Stacey was wonderful, from the trial where we tried several suggestions she had, up until the weeks leading up to my wedding where she cut & soft layered my hair, and I'm so excited to go back to her salon after the wedding. She has a discerning eye for what works well but was also so pleasant in taking in my input. Cannot give a more glowing recommendation!
J
Jessica Sent on 07/13/2022
5 out of 5 rating

Absolutely perfection!

One stop shop for your bridal hair & makeup ! Gaby and Bailey were the dream team! Extremely professional, so easy to talk to and to work with and made my bridesmaids look stunning! Everything we did on the trial day was exactly what I was anticipating (actually even better) the day of the wedding!!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

What awards has Once Upon a Bride won?

55

Where is Once Upon a Bride based?

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