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Weddings

About

We are a boutique wedding planning and coordination company and love non-traditional and luxury weddings. We help plan, produce, and coordinate flawless and fierce events in San Francisco/Bay Area, Los Angeles, Palm Springs/Joshua Tree, San Diego, Orange County, New York, and beyond! We are down to earth, super organized and take a lot of pride in our super diverse clients and their wedding vision.

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Frequently asked questions

What is the starting price for day-of wedding coordination?

$25,000

What is the starting price for partial wedding planning?

$12,000

Do you offer an hourly rate?

No

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Non-Religious

Reviews of Heartthrob Weddings and Events

M
Morgan Sent on 08/27/2025
5 out of 5 rating

Saved our wedding

We began planning our wedding about 18 months out and initially spoke with Emily - she was truly our dream planner. At the time, though, we decided to go with a lower-priced option, since Emily only offers full service, end to end planning, which we thought was more than we needed. That turned out to be a mistake. The planner we chose instead was a disaster for more reasons than I can count (though this isn’t a review for her). By January, just eight months before our late August wedding, we knew we had to make a change. We reached back out to Emily, and within two days she was on a plane to meet us, get our catering tasting back on track, and start untangling the mess. From that moment, we had zero doubt that we had made the right decision. My biggest fear with the first planner was that something would inevitably fall through the cracks and I wouldn’t know until the wedding day. I’ve never planned a 200-person event; there are so many things you just don’t know you need to know. That’s exactly why you hire a professional, and Emily is the definition of one.

Once we officially signed with her, Emily took the reins with eight months to go. She wiped the slate clean, keeping only a few of our original vendors, and completely reimagined our design. She handled every contract and all communication, looping us in only when she needed our input, and checking to make sure the direction still felt right. Otherwise, we barely had to lift a finger. Friends and family kept asking if we were stressed, because that’s what they expected, but we were oddly calm throughout the entire planning process. Emily was steering the ship, and we trusted her completely. She proactively communicates, which allowed us to feel cozy and know that everything was being taken care of, even after the trauma of our first planner.

She brought in beautiful colors, thoughtful rentals, and an incredibly talented team of vendors to create a celebration beyond anything we could have dreamed of. Her staff on the day of the wedding was just as magical, handling every detail behind the scenes so we could be fully present. At one point, they even rescued our cake from a mob of eager children (something we're still laughing about). The result was a wedding that not only felt seamless to us, but had guests raving. No exaggeration, we had no fewer than 15 couples tell us it was the best wedding they had ever attended.

What could have been a stressful scramble turned into the most magical, effortless experience, thanks entirely to Emily’s vision, expertise, and the incredible team she surrounds herself with.
Ryan
Ryan Sent on 05/29/2024
5 out of 5 rating

Emily planned our dream wedding!

Emily curated our dream wedding to perfection, ensuring everything went smoothly on the big day. Her incredible attention to detail and expert guidance throughout the planning process took all the stress away, making it an enjoyable experience. Emily's friendly and efficient approach, coupled with her swift execution, made planning a breeze. She connected us with top-notch vendors and orchestrated a flawless schedule. Our wedding was so spectacular that friends and family are still raving about it nearly a year later. It was even featured in the New York Times for its beauty and perfection. Emily truly knocked it out of the park!
R
Rob S. Sent on 12/13/2023
5 out of 5 rating

Perfect Blend of Creativity, Organization, and Professionalism

Selecting Heartthrob Weddings & Events was by far the best decision my wife and I made as we planned our dream wedding. Emily is the perfect blend of creative and professional, imaginative and organized, dreamy and realistic.

From the beginning, she made a huge effort to understand our wants and priorities for the wedding, painting us a realistic picture of what sort of wedding we could expect to have given our budget. From there, she took our direction and created a mood board that would come to inform the look and feel of the event.

Emily's relationships in the space allowed us to book an exclusive venue that only hosts a small amount of weddings per year. In addition, her referrals for other vendors were all exceptional-- we ended up using her connections for photography, florals, and printing, and in each case they were total professionals at the very top of their game. Not having to source and evaluate every single vendor lifted a huge burden from us as we planned the event.

We had regular check-ins with Emily along the way, and she kept budgeting info up to date in her wedding planning software. This allowed us to log in and double check how planning, budgeting, and payments were progressing at any time.

On the day of the event, Emily did an expert job of keeping us in the loop as setup progressed while simultaneously protecting us from the more stressful parts of getting closer to showtime. This is another area Emily shines, she is a total pro when it comes to execution, yet has the empathy to be understanding and supportive when emotions run high.

The wedding and reception went perfectly-- and without Emily's creativity, professionalism, experience, and relationships, none of it would have been possible. If I had to do it all over again, I'd re-hire Emily in a heartthrob and highly recommend her to any one else planning a special event.
Alex
Alex Sent on 12/06/2023
5 out of 5 rating

Best wedding planner on earth

Emily is, without a doubt, the most talented and capable event planner we’ve ever worked with. She made the wedding planning process an absolute blast. (I can’t tell you how many friends gawk when we tell them that wedding planning was…fun.) If you’re looking to create an event that’s immersive, unforgettable, and (wait for it) on budget, look no further.

Some of the many highlights of working with Emily:

- We rented out a small resort in Palm Springs for the wedding. That meant that a single venue had to execute on several fronts: hospitality, guest services, food, liquor, setup, etc. The venue wouldn’t have been able to pull off our flawless event without Emily and her team. They came in and picked up slack without a word. If there was drama behind the scenes, we never knew about it; Emily is that good.

- Emily’s network of vendors is spectacular. We hired every single vendor she introduced us to, including photographer, bakery, floral and rentals. This is a HUGE overlooked point of stress in planning a wedding. Navigating tons of quotes, levels of service, and disclaimers is not fun. Emily made it fun. She curated the best vendors for our vibe and budget. (She also has excellent taste which meant we were comfortable deferring to her judgment whenever we were over it.)

- The night before the wedding, our families were meant to assemble gift bags which would be distributed to guests upon check in. We were unable to finish the gift bags before our first welcome party started. Emily drove to our pre-wedding Airbnb, loaded hundreds of semi-completed gift bags into her car, and took care of it without a word. The bags were magically ready and distributed the next day. Again: this could have been a major stressor at the outset of our wedding, and Emily transformed that stress into delight.

Seriously. Hire. This. Wedding. Planner. You will thank yourself a hundred times over. Emily will turn your vision into a reality, hit your budget, and make you laugh every step of the way. She is the reason that planning and attending our wedding was a spectacular experience. Thank you, Emily!
Lauren
Lauren Sent on 11/22/2022
5 out of 5 rating

15/10, no notes, best planner ever.

Where do I even begin? I LITERALLY can not gush about Emily enough and I don’t know that my review can do how amazing she is justice, but I’m going to try. I knew I wanted to hire her before I was even engaged. I’d worked with her on weddings as a vendor in the past and she has always been great to work with from that side, and our experience with her as our planner was no different. Emily is, hands down, one of the best wedding planners I know. She runs a tight ship and is incredibly straightforward, efficient, and knowledgable. Her eye for design is unmatched. I talk about our MASSIVE mood board that she put together for us constantly because it was absolutely incredible and helped give not only us, but our vendors a clear look into what we were planning and what our design vision was for our wedding day (this was my favorite part). Her budget management system was absolutely everything and helped us stay on track, and she even had a 3D floorpan for us to work with when it came to table assignments that was so easy to work with. She put together a thorough timeline for our wedding day, and walked through that timeline with us and our vendors and made sure everyone was on the same page. She took these tasks that could have felt like climbing Mount Everest to complete and made them easy and manageable for us. I thought I would be the *chill bride* after having been in the wedding industry for nearly 13 years, but after having an all-day mental breakdown over table linens and what colors I liked best, I knew I was not the chill vibes I aspired to be. Emily walked me through and kept me calm throughout this particular mental breakdown in addition to the entire planning process *while also* making sure that I felt heard and understood . She talked me down off of so many ledges and even took things off of my hands when they felt like too much (like figuring out and booking hotel blocks). Within 48-72 hours of our wedding, we ran into a number of little fires (as every wedding does, I’m sure) that Emily seamlessly put out without missing a beat. As I was running around and stuffing our car for the trip to our hotel, Emily was having extra menus that were missed overnighted from our designer in Michigan, handling rentals arrivals, managing our vendors, and then even running through our ceremony rehearsal via facetime since myself, my husband, MoH and parents were stuck in gridlock traffic. On the day of, my husband and I were SO comfortable with Emily running the show and everything ran perfectly. She never gave off anything but a relaxed and professional energy (I can’t emphasize enough how important it is to have calm and collected folks surrounding you) and my family and bridal party loved her, too. I can not imagine planning or having our wedding day without her and I can’t imagine how chaotic things would have been without her. I would hire Emily 100 times over. I adore her and we can not thank her enough for everything she has done for us
A
Allison Sent on 03/18/2022
5 out of 5 rating

My wedding was perfect

Emily is at the top of her game. We interviewed quite a few planners and are so happy we went with heartthrob. She left no stone unturned. A consummate professional and executed a wedding that surpassed all expectations. She’s communicative, fun to collaborate with, has a great eye for design and makes herself fully available to her clients (and not to mention fussy guests and parents!) My husband and I are so grateful we found her.
Rian
Rian Sent on 11/14/2021
5 out of 5 rating

Emily is the BEST

Emily at Heartthrob helped us navigate our covid-delayed wedding for two years with the flexibility, professionalism, and patience of a saint. She is organised, easy to communicate with, and extremely skilled at her job. We've already recommended her to other couples but if you're in the LA area you will not find a better, or more courteous, planner.
Yekaterina
Yekaterina Sent on 11/28/2020
5 out of 5 rating

Exceptional wedding planning from a beautiful and trusted vendor

To recommend Emily as the best wedding planner in the world does not do her justice. She is phenomenal. Here are a few reasons why:

Planning a wedding is a difficult undertaking that many of us take for granted - do not make this mistake. Emily took the lifting oar for finding and coordinating vendors, balancing our budget, and recommending options we would never have found ourselves. When Covid hit and forced us to make endless changes to every bit of the 100-person event Emily had almost fully planned, she pivoted seamlessly without missing a beat. She offered the perfect balance of expertise and support that accommodated our fears, guest list, and some very difficult issues with one of our vendors. To us, the quality of her services was invaluable.

In my prolonged 1.5-year wedding planning experience, I found Emily to be a one-of-a-kind professional and human being. Not only is she exceptional at her job as a wedding planner, she makes it look easy and executes flawlessly. Last minute wedding-day emergency? No problem. Dog needs water and some extra love during the ceremony? She got it covered. You'd expect her to have 10 hands for her incredible ability to multitask with amazing precision.

Most importantly, Emily went the extra mile again and again (and again and again) to make us feel like a priority in each conversation, which brought a comfort and joy that no money can buy. Emily built trust early and often, and boy did she deliver (just ask any of our guests!). Given Emily’s professionalism, diligence, and extensive experience in the wedding industry, it was no surprise that she pulled off a jaw dropping event for our closest family and friends. I cannot thank her enough for being my wedding planner, confidant, and friend during such an important moment in my life. She is a true gem in every sense of the word.

Do yourself a favor and take the stress out of wedding planning so you can truly enjoy what matters. Putting this day in Emily's capable hands is one of the best decisions you can make.

And to Emily, "thank you" doesn't begin to cover it! Wishing you the best in wedding planning and in life.
Alexandra
Alexandra Sent on 11/16/2020
5 out of 5 rating

Emily gave us our dream micro-wedding!!

It's been two weeks since our dream-come-true Heartthrob elopement and we're still pinching ourselves. Our proposal took place in August, followed by all of the pre-planning phases of a "normal" wedding. It didn't take long to realize that, no matter how much planning we might do, or how much money we might drop, these are not "normal" times. So rather than wait for something uncertain and wildly expensive a year or more down the line, we decided to jump at the opportunity to work with Heartthrob and their all-star team of vendors and collaborators to create the perfect, covid-safe experience for us and our closest family and friends. It was an absolute dream come true in every way, honestly. From the flowers to the venue to the cake to the photography to the wedding planning/day-of event management, everything was included in the (very reasonable) price and far exceeded expectations. Emily was so helpful, communicative, and professional throughout. And we made all of it happen in under a month!! We are forever grateful for this experience. If you are a couple who's looking to turn the odd circumstances in which we find out world into a once-in-a-lifetime opportunity to do something intimate, magical, and surprising with your special day, please do yourselves a favor and book Heartthrob. --Alex & Ty
Casey
Casey Sent on 08/31/2020
5 out of 5 rating

Essential Wedding Best Friend

Heartthrob Weddings was absolutely essential for us. Not only because Emily planned two and a half weddings for us, but because without her - we wouldn’t have had anywhere near the wedding we had. It was absolutely perfect, and beyond our wildest dreams. She guided us through the entire process, from start to finish, and then some.
She threw my friend one of the most beautiful weddings I had ever seen, and Heartthrob came highly, highly recommended by her. I had to meet with her and once I did, I knew I needed her help!
At the beginning, she helped us to feel comforted and secure - the wedding planning process is heavy and intimidating! During the thick it, her outlines and super thoughtful guidance helped keep us on track and free of stress. I always felt we were on top of it - thanks to her.
By the end of it, on wedding day, Emily and her team handled all the vendors, guided the guests (and our wild wedding party), and we were left to simply enjoy our day - carefree.
I really cannot stress enough how valuable Emily was for to us and our wedding. It goes beyond what words can explain! I would recommend her to anyone, anytime, for any event.
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

20
WeddingWire Couples' Choice Awards 2020 Winner

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