Flair is the go to destination for wedding gowns and bridesmaids' dresses in Boston. We carry a careflly curated selection of bridal gowns, bridesmaid dresses, and accessories that appeal to the “Boston Bride” and her bridal party.
Flair stands apart by identifying a niche often overlooked: the bridesmaids. Frustrated with the lack of variety and style of bridesmaid dress selections, brides are responding to Flair’s collection of modern, sophisticated, and original dresses from couture designers Jenny Yoo, Dessy Collection and Theia.
Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget. Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way. We are proud to carry the Amy Kuschel, Hayley Paige, Blush by Hayley Paige, Willowby by Watters, WToo, Tara Keely, Jenny Yoo, Theia, White One by Pronovias and Nicole Miller bridal lines, all for $4,000 or less.
Flair provides every customer with a unique and positive shopping experience by offering an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics and trend-setting colors. With an emphasis on individualized attention, Flair staff avoids high-pressure sales techniques, instead relying on the quality of the line and the specific needs of the bride and her maids to guide the relationship.
Known for attention to detail, Flair also offers accessories – jewelry, sashes, bridal belts, shoes, and veils – from different designers, to compliment any bride’s vision of her special day. We carry many accessories in our store and welcome accessories appointments.
We also carry veils, headpieces, jewelry, men’s accessories, stationery, bridal party gifts and more at our online store, Frills by Flair.
From the initial appointment to the delivery of the dresses, Flair bridesmaids are treated with respect, courtesy and unparalleled customer service. Shopping at Flair is an experience every bridal party should have.
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Recommended by 97% of couples
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Kelsey Julius · Getting married on 08/21/2020
Head to Flair, now! :)
I just ordered my dress from Flair after having the best experience! Kaitlyn was super helpful and very efficient without making us feel rushed. She went out of her way to help me out with a few different things as I don't live in the US. The dresses were beautiful and the whole ambiance of Flair was very laid back and comfortable while being special, we practically had the whole store to ourselves and I barely noticed anyone else around us. I would definitely recommend Flair and specifically working with Kaitlyn to find your perfect dress! Thank you! :)Sent on 07/23/2019
Andie Maret · Getting married on 10/19/2019
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I was about to give up on wedding dress shopping and decided I would try Flair as a last effort. I was so happy I did! They had the exact style of dress I wanted for half the price of other high end salons. The staff was incredibly helpful and really listened to my style and calmed my nerves. Thank you Flair for helping me with my perfect gown.Sent on 07/31/2019
Chelsea · Getting married on 10/06/2019
Great experience! (from someone who hates shopping :)
I got my wedding dress at Flair and it was just a great experience. We didn't try on a ton of dresses but Stacey really "got" what I was going for very quickly and was able to pick out dresses I loved. I'm not much of a shopper so I loved how quickly she was able to hone in on my style. My wedding is in just about a month and I'm so excited to wear the dress!Sent on 08/24/2019
Flair Bridesmaids Boutique is my #1 recommendation for bridesmaid dresses and even wedding dresses in Boston. They're easily located on Newbury St and the attention and service they provide is second to none. The store is perfectly sized (you MUST make an appointment - they're very busy) and they actually close it down for each appointment so you have the whole store and team to focus just on you and your bridesmaids. They have a HUGE selection of dresses in every possible color. Most importantly Stacey and Lindsay are fabulous. They totally understand the wedding process (having been recently married/getting married themselves) and they know the dresses inside and out. They can advise you on dresses for EVERY body shape and size and your bridesmaids will love you for making them feel and look fabulous on your wedding day. They also have beautiful accessories/sashes etc Absolutely make an appointment and look forward to having your wedding party look amazing!