Flair is the go to destination for wedding gowns and bridesmaids' dresses in Boston. We carry a careflly curated selection of bridal gowns, bridesmaid dresses, and accessories that appeal to the “Boston Bride” and her bridal party.
Flair stands apart by identifying a niche often overlooked: the bridesmaids. Frustrated with the lack of variety and style of bridesmaid dress selections, brides are responding to Flair’s collection of modern, sophisticated, and original dresses from couture designers Jenny Yoo.
Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget. Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way. We are proud to carry the Allison Webb, Kelly Faetanini, Hayley Paige, Blush by Hayley Paige, Willowby by Watters, WToo, Tara Keely, Jenny Yoo, Theia, White One by Pronovias and Jack Sullivan, Jane Hill, bridal lines, all for $5,000 or less.
Flair provides every customer with a unique and positive shopping experience by offering an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics and trend-setting colors. With an emphasis on individualized attention, Flair staff avoids high-pressure sales techniques, instead relying on the quality of the line and the specific needs of the bride and her maids to guide the relationship.
Known for attention to detail, Flair also offers accessories – jewelry, sashes, bridal belts, shoes, and veils – from different designers, to compliment any bride’s vision of her special day. We carry many accessories in our store and welcome accessories appointments.
We also carry veils, headpieces, jewelry, men’s accessories, stationery, bridal party gifts and more at our online store, Frills by Flair.
From the initial appointment to the delivery of the dresses, Flair bridesmaids are treated with respect, courtesy and unparalleled customer service. Shopping at Flair is an experience every bridal party should have.
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72 Reviews for Flair Boston
Recommended by 97% of couples
3 User photos
Kelsey Julius · Getting married on 08/21/2020
Head to Flair, now! :)
I just ordered my dress from Flair after having the best experience! Kaitlyn was super helpful and very efficient without making us feel rushed. She went out of her way to help me out with a few different things as I don't live in the US. The dresses were beautiful and the whole ambiance of Flair was very laid back and comfortable while being special, we practically had the whole store to ourselves and I barely noticed anyone else around us. I would definitely recommend Flair and specifically working with Kaitlyn to find your perfect dress! Thank you! :)Sent on 07/23/2019
Jacquelyn · Married on 12/31/2019
Fantastic Spot - Dresses Beyond the Traditional
I worked with Zoe to find my dream gown! She was patient and listened to all of my request and helped me find the perfect dress. I had a pretty strong vision going into my appointment and she found options that met every requirement! I had been to other locations that pulled lace dress after lace dress despite having said my main requirement was no lace. Together we were able to find the most perfect dress that I loved through out the 2 years planning process I owned it for!
Additionally, Liz in the office was a dream to work with! I had opted not to try on the dress upon pick up because I was nearby for a meeting - DO NOT MAKE THAT MISTAKE LADIES! After I panicked, Liz set up an appointment for me to come in and try on. For reference, if you try on outside of the store and there's an issue with the dress, that's on you! There was a spot of beading missing on the strap and Liz was able to order me a replacement that my seamstress was able to add on.
Flair was one of the only spots that housed a beautiful collection of gowns that went beyond tradition. I struggled to find a dress that met my vision, but was able to do so here!
*awaiting professional photos and this was the only one we took that shows the dress!Sent on 01/11/2020
lisa · Married on 10/25/2019
Dress shopping can be stressful but Flair made it so easy going. All of the girls that worked there were so kind and helpful. I had no idea what type of dress I wanted and the made the process very easy and fun! I would highly recommend them!Sent on 11/21/2019
Flair Bridesmaids Boutique is my #1 recommendation for bridesmaid dresses and even wedding dresses in Boston. They're easily located on Newbury St and the attention and service they provide is second to none. The store is perfectly sized (you MUST make an appointment - they're very busy) and they actually close it down for each appointment so you have the whole store and team to focus just on you and your bridesmaids. They have a HUGE selection of dresses in every possible color. Most importantly Stacey and Lindsay are fabulous. They totally understand the wedding process (having been recently married/getting married themselves) and they know the dresses inside and out. They can advise you on dresses for EVERY body shape and size and your bridesmaids will love you for making them feel and look fabulous on your wedding day. They also have beautiful accessories/sashes etc Absolutely make an appointment and look forward to having your wedding party look amazing!