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About
ABOUT FLAIR
Flair is the go to destination for wedding gowns and bridesmaids' dresses in Boston. We carry a careflly curated selection of bridal gowns, bridesmaid dresses, and accessories that appeal to the “Boston Bride” and her bridal party.
BRIDESMAIDS
Flair stands apart by identifying a niche often overlooked: the bridesmaids. Frustrated with the lack of variety and style of bridesmaid dress selections, brides are responding to Flair’s collection of modern, sophisticated, and original dresses from couture designers Jenny Yoo.
BRIDAL
Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget. Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way. We are proud to carry the Allison Webb, Kelly Faetanini, Hayley Paige, Blush by Hayley Paige, Willowby by Watters, WToo, Tara Keely, Jenny Yoo, Theia, White One by Pronovias and Jack Sullivan, Jane Hill, bridal lines, all for $5,000 or less.
EXPERIENCE
Flair provides every customer with a unique and positive shopping experience by offering an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics and trend-setting colors. With an emphasis on individualized attention, Flair staff avoids high-pressure sales techniques, instead relying on the quality of the line and the specific needs of the bride and her maids to guide the relationship.
ACCESSORIES
Known for attention to detail, Flair also offers accessories – jewelry, sashes, bridal belts, shoes, and veils – from different designers, to compliment any bride’s vision of her special day. We carry many accessories in our store and welcome accessories appointments.
We also carry veils, headpieces, jewelry, men’s accessories, stationery, bridal party gifts and more at our online store, Frills by Flair.
ATTENTION
From the initial appointment to the delivery of the dresses, Flair bridesmaids are treated with respect, courtesy and unparalleled customer service. Shopping at Flair is an experience every bridal party should have.
- Woman-owned
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Reviews of Flair Boston
Review summary
Flair received rave reviews from multiple customers for its exceptional service, personalized experiences, and wide selection of beautiful wedding dresses. Consultants like Kaitie and Lauren were highly praised for their knowledge, patience, and ability to understand each bride's preferences to help them find their dream dress. Customers appreciated the stress-free and fun atmosphere at Flair, as well as the feeling of being valued and supported throughout the entire dress shopping process, making it a highly recommended bridal boutique for brides-to-be.
Special and Private Experience
You'll find your dress here
A great dress shopping experience!
Photo credit: Kailee DiMeglio Photography
Great selection of dresses
The best experience!
Great experience - will recommend to all my friends!
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Flair Bridesmaids Boutique is my #1 recommendation for bridesmaid dresses and even wedding dresses in Boston. They're easily located on Newbury St and the attention and service they provide is second to none. The store is perfectly sized (you MUST make an appointment - they're very busy) and they actually close it down for each appointment so you have the whole store and team to focus just on you and your bridesmaids. They have a HUGE selection of dresses in every possible color. Most importantly Stacey and Lindsay are fabulous. They totally understand the wedding process (having been recently married/getting married themselves) and they know the dresses inside and out. They can advise you on dresses for EVERY body shape and size and your bridesmaids will love you for making them feel and look fabulous on your wedding day. They also have beautiful accessories/sashes etc Absolutely make an appointment and look forward to having your wedding party look amazing!
Nice Place
