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Event Coordination
Understanding the Couple's Vision
Stress-free planning

About

Detail & Design Event Company is an event planning company based in Winston Salem, North Carolina. From concept to completion, this sister duo understand that the small touches can make a big impact. Owner and Certified Wedding Planner Ashlee Judd, along with Design Specialist Samanta Pfaff serve all over the Carolinas and surrounding areas and will certainly travel to other states.

"We will be known as compassionate & hard-working professionals who do more than we are asked to do & we will always do it with a smile."

Services Offered

Detail & Design Event Company specializes in all things weddings and events, offering Full-Service Wedding Planning to Event Design and Day of Coordination. You can also customize any package with a la carte services or create your own custom package. Please visit our website for a full list of all the services we provide.

  • Concierge VIP package (Full Service Planning)
  • Signature Package (Event Design + Event Management/Day Of Coordination)
  • Run The Show package (Event Management/Month of Coordination)
  • Event Design Only
  • Day After/Farewell Brunch
  • Bridesmaid Luncheon
  • Wedding/Bridal Showers
  • Engagement Parties
  • Honeymoon Planning
  • Mirror Calligraphy
  • Wedding Stationary and more

"Our process begins with a complimentary "Discovery Call" where we get to know your story, vision, and needs for your engagement and wedding day. After we have a better idea of how we can best serve you, we will discuss options and packages that might fit your needs. We create a custom package proposal for your review. With your commitment and investment in us, we move forward together and walk along side you as we plan such a meaningful day."

Our Mission

Detail & Design Event Company was established because we are enthusiastic about creativity, connection, and celebration. We are committed to delivering meaningful weddings and events that are impressive, relaxed, & well planned with exceptional service. We will serve others with grace, kindness, & excellence.

Our Vision

While we are devoted to producing the wedding day of your dreams, we wholeheartedly cherish marriage and genuinely care about the covenant you are vowing to. We yearn for our couples to spend their engagement season cultivating a steadfast foundation for a lasting marriage. We accomplish this by managing the stressful and sometimes overwhelming facets of planning a wedding to provide our couples more time to focus on the everydays after the big day!

Our Values

Detail & Design Event Company values not only their clients, but our team, and everyone we come in contact with. We have built a framework of cohesive teamwork, organization with immaculate attention to detail and design, and creating events that are remarkable to each and every person.

Our company values:

  • Honor God
  • Value People
  • Honesty & Integrity
  • Exceed Expectations
  • Provide Quality Service
  • Give Credit Where Credit is Due
  • Support Small Businesses

"When doing business, it is vital that our services are professional & of high quality, exhibiting strong communication & teamwork. We are thorough in every detail, being efficient & productive, but never cutting corners in order to save time. This shows respect & honor to clients & those around us by doing our best."

  • Woman-owned
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Frequently asked questions

What is the starting price for day-of wedding coordination?

$900

What is the starting price for partial wedding planning?

$1,200

Do you offer an hourly rate?

Yes

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning
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Reviews of Detail & Design Event Company

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10 Reviews
100% recommend it
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This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Detail & Design Event Company receives outstanding praise from multiple reviewers for their exceptional wedding planning services. The team, led by Ashlee and Samantha, is highly recommended for their attention to detail, professionalism, and ability to bring the couple's vision to life. Reviewers complimented the flawless execution of their weddings, noting the smooth coordination, beautiful decorations, and overall stress-free experience. Whether it's assisting with out-of-state weddings or handling multiple events, Ashlee and her team are highly regarded for their expertise and exceptional service.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Detail & Design Event Company receives outstanding praise from multiple reviewers for their exceptional wedding planning services. The team, led by Ashlee and Samantha, is highly recommended for their attention to detail, professionalism, and ability to bring the couple's vision to life. Reviewers complimented the flawless execution of their weddings, noting the smooth coordination, beautiful decorations, and overall stress-free experience. Whether it's assisting with out-of-state weddings or handling multiple events, Ashlee and her team are highly regarded for their expertise and exceptional service.

Nicole
Nicole W. Sent on 11/29/2023
5 out of 5 rating

Wonderful, helpful, great, attentive, stress free

Detail and design is a wonderful choice if you鈥檙e on the hunt for a wedding planner! I used Ashlee and Samantha for my wedding and it was honestly the best choice I made during my whole wedding process and was worth every cent! Ashlee and Samantha take their time to get your exact vision for your wedding come to life. I gave Ashlee and Samantha my basic vision and they made it spectacular. My wedding was absolutely beautiful! Not only was my wedding beautifully decorated but everything went smoothly and according to plan! I didn鈥檛 have to stress one bit knowing I had them! They handle things and get it done and get it done with class and grace. I would 100 percent recommend detail and design to help with your big day, they are worth it!
E
Eva M. Sent on 10/18/2023
5 out of 5 rating

Working with Detail & Design Event Company was a dream!

Detail & Design Event Company has flow. Ashlee and Samantha, and their stellar team of coordinators and vendors do what they say they are going to do. They went to bat for us in negotiations with other vendors. They deftly organized and planned our wedding celebration on a 5-month timeline in a manner that was enjoyable to be around. And they gave us breathing room to discover for ourselves some of the nuts and bolts to hosting a large multi-day event and were always on the ready to field questions and concerns, as well as charge forward on any task needed. Their event day execution was excellent-- every risk was managed, every detail was considered and beautifully rendered. We happily look forward to working with them again to plan future special events throughout our lives!
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Marie F. Sent on 12/27/2022
5 out of 5 rating

Detailed & Designed perfectly

Detail & Design did not disappoint! Ashlee and Samantha showed up promptly to assist with several events with an energy and personality that helped each event start on a positive note.
Ashlee had her planner in hand with the notes and details needed to keep us on schedule for the day. Samantha was there with an eye for design that helped us make decisions that made each event a beautiful vision. We knew we had no worries for how things would look or how the events would run. Ashlee and Samantha provided that extra special touch that many do not provide. These two worked together so well and kept us at ease thru each event. Can鈥檛 imagine a better team. I will definitely book them again for future events.
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Awards

10
WeddingWire Couples' Choice Awards 2023 Winner

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Team

Ashlee Judd
Ashlee Judd
Owner & Lead Planner

I am a Florida native and a die-hard Auburn Fan (War Eagle!). I made my way to North Carolina through travel nursing. At the beginning of my journey here, I met the love of my life and knew I couldn鈥檛 leave. We got married, and I decided to grow roots in this beautiful state.

My professional career began as a Certified Registered Nurse but has evolved into being a Certified Wedding Planner. I also have an extensive work history in the customer service and restaurant industry. Many of the skills I acquired as a nurse undoubtedly serve me well as a wedding planner! I instinctively have a servant's heart. I work well under pressure. I have matured my critical thinking skills. I am very detail-oriented and organized. And I genuinely love to put smiles on others' faces.

With each wedding I have planned, my zeal for this calling on my life has grown exponentially. In turn, I have gained my certification and established my very own event-planning company. Through Detail & Design Event Company, I get to live my passion for planning events.

When it comes to wedding/event planning, I believe it鈥檚 all in the details, and the small thoughtful touches make a big impact. I would love the opportunity to turn your dreams and Pinterest boards into a reality!

Although, I don't know you yet, I have been a bride before. I know how exciting, at times overwhelming, and overall wonderful this experience can be for you. With your vision, Samantha's keen eye for design, and my planning experience/attention to detail, we will create an event you will remember!

Samantha Pfaff
Samantha Pfaff
Lead Designer & Decorator

"Hey Hey! My name is Samantha Pfaff, born, raised, and currently living in Davie County, North Carolina. I married my high school sweetheart, brought a beautiful baby girl into the world, and welcomed our fur baby into our family with complete open arms. I am a small town native but highly versed in the world of decorating and design. I truly believe my adoration for my craft began at a young age; rearranging my room on what seemed like a weekly basis! Constantly interested in creative and beautiful surroundings, my spirit and passion just blossomed from there.


Fast forward, graduating from East Carolina University with an Interior Merchandising degree, I quickly adapted to the design world creating schematics for a construction company to working as a Design Consultant at the largest furniture store in the world. As my design experience grew, I took on a similar position at Meg Brown Home Furnishings in my hometown! Working closely with clients on the entirety of color coordination, floor plans, and furniture selections to create the space they envisioned for their homes was incredibly fulfilling.


I love connecting with individuals to build long lasting relationships, leveraging creative ideas and bringing that story to life! I prioritize understanding our clients as people first so that I can authentically capture their vision, infusing facets of their personality and elements of their stories, to execute a design beyond their dreams."

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