An understated word with significant meaning charmed us. And so began, BHLDN (pronounced beholden).
Inspired by the Dutch word for "to keep," as well as countless tales from family and friends of the extraordinary weddings they'd been part of, we began dreaming up something new.
Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasions—ours is a voice that celebrates a woman's most anticipated milestones. And one that gives tradition a twist.
We want, more than anything, to help a woman create an event that reflects her own unique perspective to a tee. We want to give brides that edit she's been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids—in mix-and-match frocks with rich hues and unexpected details.
Visit any of our stores for a bridal appointment. You can book online at www.bhldn.com/stores. For the online customer, we have stylists who can help guide you before you make your purchase. Email email@example.com.
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697 Reviews for BHLDN Weddings
Recommended by 86% of couples
96 User photos
Kaitlyn O'Hagan · Getting married on 08/15/2020
Fun Five-Star Customer Service!
I said yes to the dress at BHLDN last weekend and I cannot speak highly enough of my experience. The space itself is open, filled with light, and has lots of room for you and your friends/family to spread out and browse the dresses. We were immediately offered water/wine, setting the tone for a fun-filled hour. The two women who assisted me, LE and Laura, were both bubbly and kind, making sure I felt very comfortable as they helped me in and out of gowns in the dressing room. I had come into my appointment worried I wouldn’t feel beautiful in anything I tried on (I wear a street size 12). Instead, I felt great in every dress. LE and Laura were incredibly affirming and did a great job clipping the dresses (when necessary) so I got a good sense of what they would look like when tailored to me. I was in love with the first dress I tried on, which I revisited at the end of the appointment when I had ruled out other options. They brought out the perfect accessories to help me complete the look (a tiara and sparkly belt). Though I was 99% sure on the dress, I had an appointment at a different salon that afternoon and didn’t want to buy without doing my due diligence. They didn’t pressure me to buy at all (and in fact, didn’t do so at any point during my appointment). Instead they told me they wanted me to be 100%. I took pictures as if I’d found the dress and told them I was likely to call back/come back in a few hours to finalize my order—which I did! After a lackluster appointment at a very well-known bridal store just a mile south of BHLDN midtown, I was settled on being a BHLDN Bride. I went back to the store to place my order, and the staff brought out another round of drinks to celebrate. Both LE and Laura took a quick second from their current appointments to congratulate me. It was incredible customer service from start to finish and I am so thankful they made sure I had a wonderful day with my mom, two sisters, and best friend from college (who had flown in from Ohio). For them it’s a job they do everyday, but for the women shopping it’s a (hopefully) once in a lifetime experience and they went above and beyond to make me feel special. Thank you BHLDN—can’t wait to walk down the aisle in my dress this August!Sent on 01/20/2020
BHLDN Weddings's reply:Hi Kaitlyn!
Kristen Griffin · Getting married on 08/08/2020
Fantastic experience and customer service!
I ended up going to a BHLDN pop up shop as the closest store was over 4 hours away from me. It was such an amazing experience! The space was full of natural light which I found to be extremely helpful in seeing the true color of the dress. In appointments other places I found that being in unnatural light made it hard to see what the dress would look like in my outdoor wedding. The stylist were extremely knowledgeable, kind, and helpful in narrowing down what styles I liked. The beginning of the appointment started out with the stylist showing me the dresses I put down as an interest on my appointment form. This was extremely helpful as I found that some of the things I liked online were so different in person! I appreciated coming in and having freedom to truly look at all the dresses instead of just being put immediately into the ones I had listen online. My stylist did a great job at picking up on what styles I felt comfortable and beautiful in and which ones I didn't (even if I didn't verbally say it). She would also ask me my opinion alone in the dressing room before seeing my family to get a true and untainted reaction. Even though the pop up shop appointments are only around 45 minutes, I was able to try on 6 dresses and my two favorites on a second time. They were efficient without making me feel rushed. I needed a few days to decide on my dress and I felt no pressure at the end of my appointment to make a decision that day. I ended up getting the BHLDN "Beloved" dress as it was simplistic but had the classical details on the back that I loved. It ended up arriving at my house 4 days after ordering which was incredible. I'm excited to wear my dress and would highly recommend them to anyone looking for their dream dress!Sent on 03/15/2020
Carmen Perez-Leahy · Getting married on 06/26/2020
Great first dress shopping experience
I had a wonderful experience shopping at BHLDN! It was my first time trying on dresses. Natalie was my consultant and she made me feel completely comfortable and was lovely to chat with as I got in/out of the dresses. I didn’t feel pressured to buy that day and she was very knowledgeable about everything I tried on. While I didn’t end up finding my gown that day, I would definitely recommend BHLDN to a friend starting to look for her dress!Sent on 03/17/2019