An understated word with significant meaning charmed us. And so began, BHLDN (pronounced beholden).

Inspired by the Dutch word for "to keep," as well as countless tales from family and friends of the extraordinary weddings they'd been part of, we began dreaming up something new.

Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasions—ours is a voice that celebrates a woman's most anticipated milestones. And one that gives tradition a twist.

We want, more than anything, to help a woman create an event that reflects her own unique perspective… to a tee. We want to give brides that edit she's been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids—in mix-and-match frocks with rich hues and unexpected details.

Visit any of our stores for a bridal appointment. You can book online at www.bhldn.com/stores. For the online customer, we have stylists who can help guide you before you make your purchase. Email style@bhldn.com.