An understated word with significant meaning charmed us. And so began, BHLDN (pronounced beholden).
Inspired by the Dutch word for "to keep," as well as countless tales from family and friends of the extraordinary weddings they'd been part of, we began dreaming up something new.
Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasions—ours is a voice that celebrates a woman's most anticipated milestones. And one that gives tradition a twist.
We want, more than anything, to help a woman create an event that reflects her own unique perspective to a tee. We want to give brides that edit she's been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids—in mix-and-match frocks with rich hues and unexpected details.
Visit any of our stores for a bridal appointment. You can book online at www.bhldn.com/stores. For the online customer, we have stylists who can help guide you before you make your purchase. Email firstname.lastname@example.org.
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Recommended by 86% of couples
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Lauren · Getting married on 10/04/2019
Melissa at the Chestnut Hill, MA store
I visited the BHLDN in Chestnut Hill, MA and was so lucky to get the wonderful Melissa as my consultant! I had a very clear vision and she was an enthusiastic supporter the whole way through. I adored working with her.
Hope · Getting married on 06/08/2019
I loved my experience at this store! I was helped by Sarah and she was amazing. The space is chaotic but fun, and I really enjoyed trying these dresses on. I found a fantastic dress for $350 and I was so impressed. The dresses are beautiful and they have something for all price points.
Caitlin · Getting married on 06/01/2019
Katie was the absolute best! She is the consultant at BHLDN Westport with whom I was lucky enough to work with when I had my first (and last) excursion wedding dress shopping. I was a little nervous! I had never been wedding dress shopping and I was not sure how things worked... I was afraid of fit, not knowing what I wanted, and the lingo surrounding fittings. Plus I am fairly indecisive at times. Upon first meeting Katie, she was very friendly, yet professional, and made both me and my mom feel immediately comfortable and confident we were in experienced hands. It was clear that she had really read the form I submitted because she had already spent time pulling dresses that fit my interests before I arrived. She showed me the dresses she'd pulled and asked my thoughts before taking me around the store for a quick view of other options. Katie helped me in and out of each dress and was a master at clipping me into the dresses so that I could really tell how they would look when fitted. She had a real talent for clipping various places to get it just right. Every dress I tried on, whether I liked it or not, she pointed out the similarities and differences to the other dresses so that I could articulate to her and myself what I liked and didn't. She was never judgmental or opinionated of my choices. And, she made me feel very comfortable asking questions about things I didn't understand--like "what do you mean by bustling the train?" It was very helpful for her to explain the fitting process and alterations. She explained what things I could do with the dress and what things might be harder to do. She kept me to a top 3 at all times, which really helped with my indecisiveness. Overall, it was a great experience and I would recommend asking for her when you sign up for an appointment!