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An understated word with significant meaning charmed us. And so began, BHLDN (pronounced beholden).

Inspired by the Dutch word for "to keep," as well as countless tales from family and friends of the extraordinary weddings they'd been part of, we began dreaming up something new.

Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasions—ours is a voice that celebrates a woman's most anticipated milestones. And one that gives tradition a twist.

We want, more than anything, to help a woman create an event that reflects her own unique perspective… to a tee. We want to give brides that edit she's been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids—in mix-and-match frocks with rich hues and unexpected details.

Visit any of our stores for a bridal appointment. You can book online at For the online customer, we have stylists who can help guide you before you make your purchase. Email

Frequently Asked Questions

Who do you provide services for?

Flower Girls
Mother of the Bride

Which of the following items do you offer?

Hair Accessories
illustration question

Any other questions?

Message vendor
4.3 out of 5 rating
WeddingWire Couples' Choice Awards 2023 Winner
738 Reviews
  • Quality of service
    4.3 out of 5 rating
  • Average response time
    4.3 out of 5 rating
  • Professionalism
    4.3 out of 5 rating
  • Value
    4.3 out of 5 rating
  • Flexibility
    4.2 out of 5 rating
86% Recommended by couples

150 User photos

738 Reviews See all
Haile Married on 08/25/2023
5 out of 5 rating

Great Experience

The staff was incredibly kind and made the process so easy. Large selection of elegant affordable gowns. Leslie was my consultant for the day and was very professional and knowledgeable.
Jing Married on 09/16/2022
5 out of 5 rating

Great dress!

We had tried on dresses at all price points, but all of them were too lacy, puffy, or flowery for our tastes (seems like the higher the price point the more lace people use)
The Elinor dress was the second dress I tried and our favorite. It was perfect as a size 2, and fyi for tall women out there it’s just the right length for me at 6”1’. It did not need ANY alterations, which was very nice.
It was also so so under our budget I didn’t have to worry about keeping it pristine on the wedding day or preserving it for posterity or even dry cleaning it afterwards, because it will get hemmed and altered into a summer maxi dress. Unlike other wedding dresses, it really is a plausible addition to a summer every day wardrobe! Highly recommend, their hairpieces are lovely and practical as well.
Laura Married on 07/21/2022
5 out of 5 rating
BHLDN has fantastic customer service! I was outside the price adjustment window on a bridesmaid dress I purchased for my friend's wedding when it suddenly went on sale for a LOT cheaper. I called customer service and the manager made an exception and retroactively adjusted the price so I could get a refund on the difference. Great service in-store and from the call center, and one big relief for this poor student.
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WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner

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