An understated word with significant meaning charmed us. And so began, BHLDN (pronounced beholden).
Inspired by the Dutch word for "to keep," as well as countless tales from family and friends of the extraordinary weddings they'd been part of, we began dreaming up something new.
Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasions—ours is a voice that celebrates a woman's most anticipated milestones. And one that gives tradition a twist.
We want, more than anything, to help a woman create an event that reflects her own unique perspective to a tee. We want to give brides that edit she's been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids—in mix-and-match frocks with rich hues and unexpected details.
Visit any of our stores for a bridal appointment. You can book online at www.bhldn.com/stores. For the online customer, we have stylists who can help guide you before you make your purchase. Email firstname.lastname@example.org.
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Recommended by 86% of couples
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Carmen Perez-Leahy · Getting married on 06/26/2020
Great first dress shopping experience
I had a wonderful experience shopping at BHLDN! It was my first time trying on dresses. Natalie was my consultant and she made me feel completely comfortable and was lovely to chat with as I got in/out of the dresses. I didn’t feel pressured to buy that day and she was very knowledgeable about everything I tried on. While I didn’t end up finding my gown that day, I would definitely recommend BHLDN to a friend starting to look for her dress!
Sarah · Getting married on 11/23/2019
My experience at BHLDN was excellent! The consultants are friendly and do not try to convince you to buy a dress the first time you try on. The dresses are so gorgeous- I had a difficult time deciding on one! I eventually purchased the Lure of Lace gown and am 100% happy with my purchase. The prices at BHLDN are reasonable as they do not make custom gowns...which also means that your dress arrives within a few days of ordering. I also am happy that my dress will be easy to alter- there is lace around the bottom of the train which does not go all the way around to the front (which is tulle). Thanks BHLDN!!!
Lauren · Getting married on 10/04/2019
Melissa at the Chestnut Hill, MA store
I visited the BHLDN in Chestnut Hill, MA and was so lucky to get the wonderful Melissa as my consultant! I had a very clear vision and she was an enthusiastic supporter the whole way through. I adored working with her.