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Weddings

About

Beauty By E is a beauty stylist based out of Latham, New York. Owner and operator Erica Maloy is a stylist who specializes in enhancing the natural beauty of her clients. Her services range from lash styling to hair coloring, giving her clients a countless options to choose from. Your wedding day only comes once, and you should ensure you look amazing when you walk down the aisle.

Services Offered

Erica offers brides a number of pampering beauty services to help them look truly spectacular on their special day. Multiple stylists are also available to ensure your whole group gets the attention they need. Some of her services include:

  • Blowouts
  • Consultations
  • Hair trial
  • On-site hair
  • Updos/styling
  • Haircuts
  • Spa
  • Textured styling
  • Contour makeup
  • Fake lashes
  • Natural makeup
  • Wedding party makeup
  • Eye makeup
  • Makeup trial
  • On-site makeup
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Frequently asked questions

Does makeup price include false lashes?

Yes

What beauty services do you offer?

Consultations
Spa

What hair services do you offer?

Blowouts
Coloring
Haircuts
Textured Hair Styling
Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes

Reviews of Beauty by E

M
Megan Sent on 05/10/2019
5 out of 5 rating

Professional, flexible and amazing results!

I hired Beauty by E for my wedding in April 2018. I had Erica do my hair as well as the hairstyles for my bridesmaids and my mother. I also needed someone for make-up and she made a few excellent recommendations and I ended up loving my make-up as well. Side note - I’ve seen her work for make-up and it’s also amazing, so hire her for either or both! Erica was quick to respond to my requests, set up multiple appointments so I could try different hair styles, and was very professional (and fun!) through the entire process. I felt stunning on my wedding day. She captured the exact look and vibe that I wanted. My girls loved their hairstyles as well - that’s hard to achieve with so many different personalities. Her prices are extremely reasonable for the value received. Based on the number of people needing services and our timeline for the day of, Erica coordinated a schedule so I didn’t need to worry about anything on the morning of my wedding. Everything worked out perfectly. I would 100% recommend Beauty by E to anyone looking for hair and/or make up for a wedding or any other special event!
S
Sarah Sent on 01/09/2019
5 out of 5 rating

Simply the best

Erica already is my regular hair (and occasional makeup!) stylist and I knew right away I needed her expertise for my wedding. She has always made me feel beautiful and confident after being in her chair and my wedding day was no different! She was there for me from my engagement shoot all the way through to my wedding day and I feel so lucky to have found her! She is easy-going, professional, honest, and an all around amazing person to work with. Ruby and Victoria joined her for all my girls’ hair and makeup for my wedding and we were SO happy with how everything turned out! We couldn’t have asked for a better glam squad and I’m constantly recommending Beauty by E to everyone I know! Truly the best!!
S
Stephanie Sent on 12/26/2018
5 out of 5 rating

Amazing hair/ makeup artist

I found Erica’s Instagram account while searching for hair/beauty vendors for my wedding and I am so happy I stumbled upon her page because she is amazing. Erica has the eye for perfection and she truly enhanced my natural beauty without overdoing it. I’ve been in weddings where I felt I wasted my money on hair:makeup and came out with prom hair and unnatural makeup.

Erica and her team did hair/makeup for 12 of my bridesmaids and they were so timely for my wedding day timeline and across the board, Erica’s team left my girls looking so beautiful! Highly recommend!!
M
Maggie Sent on 12/19/2018
5 out of 5 rating

So glad I chose Erica for my hair for my wedding!

Erica was amazing!! She understood immediately what I was hoping for for my hairstyle, and made it a reality. She incorporated the fresh flowers I wanted in my hair perfectly, and I am so in love with how the style turned out. She was also so efficient and fantastic with doing my bridal party and mother's hair Couldn't recommend her enough!! Thanks, Erica!!
K
Kathryne Sent on 12/18/2018
5 out of 5 rating

Erica is amazing!

Erica was absolutely wonderful! Not only was she awesome to work with, but did the absolute best makeup I've seen at a wedding. I've been in about 6 weddings myself, and her makeup on my bridesmaids and me was the absolute best! We got compliments all night long.
J
Jen C. Sent on 12/15/2018
5 out of 5 rating

Erica is wonderful!

Erica did such a wonderful job on my hair and my bridesmaids hair. I have very thick, heavy hair and she created just the style I was looking for. I highly recommend her!
caitlyn
Caitlyn Sent on 12/13/2018
5 out of 5 rating

Use Erica for your wedding !! :)

Erica was awesome from the very start! I live in NJ but had my wedding in NY in the Catskills. Not knowing anyone and no recommendations for hair and makeup because of this, I was very nervous! When I met Erica I knew it would all be ok! She is so sweet and listened to my vision completely. I felt as though I was talking to a long time friend with Erica the whole time. The day of my wedding she went out of her way to make sure I wasn't stressed and feeling like a queen! it doesn't hurt that she's also SO talented at hair and makeup! Erica and her team made me and my bridesmaids/moms look beautiful - Even on the hottest day in a decade in the Catskills (June 30, 2018) for an outdoor wedding!! :)
I am very happy I met Erica and her great team of gals.
THANK YOU!
R
Rosa Sent on 12/13/2018
5 out of 5 rating

The very best for my wedding day

Erica is absolutely AMAZING! I have never felt as beautiful as I did on my wedding day. It was amazing experience from start to finish for my wedding- and now I'll never leave her! She's seriously the best ever.
Megan
Megan Sent on 12/13/2018
5 out of 5 rating

Amazing hair and makeup!

I could not have been happier with my experience using Erica for my wedding! I am from NYC and chose a venue in Saratoga Springs. She was very accommodating and worked with me to set up a trial date. I was very happy with my trial appointment and booked her on the spot. She listened to exactly what I wanted and did exactly that. I never had to check in with her. She checked in with me. She made the experience very stress free. She was professional, timely, organized and SO nice. I hired her for hair and makeup for 11 girls and they all were just as happy as I was with her work. We had so much fun getting ready!
M
Mary Sent on 12/13/2018
5 out of 5 rating

So lucky to have had her!

I could not have been happier with selecting Erica to do my makeup and my bridesmaids’ for our wedding day. Throughout the wedding planning process, she was a pleasure to work with and really helpful in creating an overall look for the wedding. She worked with the style of the dress and the vibe of the wedding to create a makeup look that perfectly complimented everything. Also, the quality of the makeup she used was really nice and luxe which stayed beautifully on everyone the whole day and night without any fading or melting. Aside from her artistic skills, she was so fun and made all of us feel beautiful (even after too much fun at the rehearsal dinner the night before)! I thoroughly enjoyed the makeup trial and spending time with her as we got ready the morning of the wedding. She was always responsive to my texts and should be credited with establishing a schedule and maintaining the timeline for hair and makeup for all of my bridesmaids and stylists which made the whole day go more smoothly. Erica pairs her professionalism with her kind and fun personality seamlessly and I look forward to using her for future events beyond the wedding!
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Awards

37
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner

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