Skip to main content
Weddings

About

**Our name has changed from Loli Events to Apricity Event Co**

Apricity Event Co is a New York City boutique wedding planning company that specializes in making your event from beginning to end seem like a walk in the park.

We are proud to use vendors with a fresh and unique perspective, vendors who have perfected their craft, vendors who have learned from the best. Three words to describe our events are boutique, elegant and unique.

Rachel and Carly runs the events in New York and on the East Coast. Beryl and Charlotte represent the business in France & across Europe.

Keeping in mind the team's approachable, energetic and creative personality, you have a planner in the United States or in France you can trust with your event and make it the success it deserves to be.

  • Woman-owned
illustration popular

Vendors you may like

See other vendors that are popular with couples right now

Frequently asked questions

What is the starting price for day-of wedding coordination?

$8,000

What is the starting price for full wedding planning?

$25,000

Do you offer an hourly rate?

Yes

What is the hourly rate?

$150

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Non-Religious
Religious

Reviews of Apricity Event Co

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Apricity Event Co. is widely praised for expertly planning and executing large, multi-day and destination weddings. Reviewers highlight strong organization, attention to detail, creative design, responsive communication, and smooth vendor coordination. Couples say the team calmly handled last-minute issues, made planning stress-free, and delivered unforgettable events.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Apricity Event Co. is widely praised for expertly planning and executing large, multi-day and destination weddings. Reviewers highlight strong organization, attention to detail, creative design, responsive communication, and smooth vendor coordination. Couples say the team calmly handled last-minute issues, made planning stress-free, and delivered unforgettable events.

Emma
Emma Sent on 12/17/2024
5 out of 5 rating

Wedding Weekend - Sept 2024

I cannot say enough amazing things about working with Apricity Event Co for our September 2024 wedding weekend in Montauk, NY!! From start to finish, our planner Carly was so lovely to work with, and I'm endlessly grateful to her, Rachel, and the whole team for making our special day so seamless and unforgettable.

Carly's organizational skills are unparalleled (coming from a Type-A planner myself!) - no detail was overlooked and she truly brought our vision to life. She took the time to listen to every idea I had and helped me explore them in creative ways, ensuring every element was cohesive, while carefully monitoring budget along the way.

What I loved most was how she made the entire planning process feel stress-free, so we could actually enjoy and focus on this exciting stage of our lives. Carly kept everything on track and was always there with a calm, positive energy that made even the most chaotic moments feel manageable. Any hiccups were handled with grace and she always had a clear solution ready.

Thanks to Apricity Event Co, our wedding weekend was such a dream! We can't wait to relive the memories for years to come, and miss working with them already!!
Kory
Kory Sent on 12/16/2024
5 out of 5 rating

The BEST EVER! You won't be disappointed.

Rachel and her team were top notch - if I had 20 daughters I'd use Apricity for every single wedding!!!! No stone was left unturned; no detail overlooked; the timing for all the events was spot on. They were incredible to work with!!!
John
John Sent on 12/13/2024
5 out of 5 rating

Amazing experience working with Apricity Event Co

We worked with Rachel and her team (Carly and Chandler) on our rehearsal dinner at Goosefeather in Tarrytown, NY and our wedding at Blue Hill at Stone Barns in August 2024. It was the wedding of our dreams and would not have been possible without outstanding, tireless work from Apricity. We relied heavily on their expertise and recommendations for the various vendors (band, flowers, photographers, officiants, etc.) which were all exceptional. The Apricity team really took their time to understand the vision for our wedding and came back with multiple recommendations at various price points and provided invaluable advice.

What really stood out was Apricity’s professionalism and attention to detail. With such a large wedding (200+), there was so much coordination and planning that was needed and Apricity was there every step of the way. Rachel did a great job keeping us on track with the various deadlines by scheduling consistent check in calls and she was always available if we needed to discuss something urgently.

On the wedding day, the entire Apricity team was so organized and helpful getting us and our guests where we needed to be when we needed to be there (as the Groom, this was especially needed for me!). The entire wedding was flawless and spectacular and we are still getting positive feedback from our guests. We couldn’t recommend Apricity Event Co enough for your special day!!
Teah
Teah Sent on 09/27/2024
5 out of 5 rating

You are the luckiest bride and groom if you get to work with Apricity!

It’s taken us some time to be able to write this review because there are no words that can do Beryl and Charlotte justice. From the moment we met them, we knew we had to work with them. They are warm, calming, organized, but also so creative, and so much fun.

And while we want to go on and on about the actual event (which was actually 4 days of events!!!), We would be remiss if we didn’t first highlight the MONTHS leading up to it. Beryl, Charlotte, and us emailed almost every single day. They were attentive, detail-oriented, PATIENT with us as we went through 10 iterations of floral arrangements, and most importantly they understood our vision better than we even did.

The actual events were beyond our wildest dreams. Beryl and Charlotte understood us as a couple, our taste, our friends, our family. When we walked into our dinner room for the first time, I broke down in tears - I had struggled so much with seeing the vision on paper - but Beryl and Charlotte put together something that was better than I ever thought was possible (they both have impeccable design skills, but they also just understand people’s vision so well.)

Their attention to detail, their ability to keep us on track (down to the very minute) was something to marvel at. We never once even thought about the time, or the logistics, or really anything other than enjoying each other’s and our guest’s company, because we had so much trust in them as a team.

We are so unbelievably lucky to have gotten the chance to work with them on the most important weekend of our lives. Every single detail was perfect and every one of our guests said it was the best wedding they had ever been to. There are no words to ever properly thank you, Beryl and Charlotte, but THANK YOU from the bottom of our hearts.
L
Lew W. Sent on 09/25/2024
5 out of 5 rating

Wedding at Capelongue

As parents of the bride, we give Beryl and Charlotte of Apricity the highest of recommendations. They were, simply, the best we could have hoped for in making our wedding event perfect. Our event was a complicated, four-day affair that needed hands-on expertise, planning and guidance, long before the event took place, and particularly during the days leading up to the wedding. Beryl was a calming presence throughout, and you knew she was in charge of everything - and certainly was able to easily anticipate our needs, and nimble at finding solutions when any problems cropped up. She worked seamlessly with the various vendors - hotel staff, chefs, musicians, drivers - and you could tell that she had the highest respect from all of the vendors as well. Both Beryl and Charlotte were always available to us, and helped with even the most mundane tasks. They wanted to ensure that none of the headaches of the event became ours.

We were also impressed that Beryl was sensitive to any cost changes during the wedding and reception that might result in higher costs than were anticipated, and was very discrete in letting us know what they were, and including us in decisions on how to handle them.

We would hope that anyone looking for a great partner in planning their event would consider Apricity. Just the best.
Alexis
Alexis Sent on 09/24/2024
5 out of 5 rating

Made my wedding day!

I have previously worked in events within the luxury fashion industry, and I can say with absolute certainty that there is no one better at managing an event than Beryl and Charlotte. Their level of foresight and intuition was extraordinary—they anticipated my every need, even those I hadn’t thought of myself. Their professionalism was flawless, their attention to detail impeccable, and their ability to keep everything running perfectly on time—down to the minute—was beyond impressive. From the very start, they made me feel like family, bringing a warmth and personal touch that made the entire experience unforgettable.

As a bride who had dreamed of her wedding since childhood and spent over two and a half years meticulously planning every detail, I was without question one of the most Type A, detail-oriented, and opinionated brides you can imagine. Yet, at every single step, Beryl and Charlotte exceeded my wildest expectations. They blew me away, from steaming my outfits as soon as I arrived in Paris to seamlessly coordinating food orders and personally putting together and delivering the welcome bags. Their thoughtfulness and care were unparalleled.

Coordinating 100 guests for all three events in Paris and at the stunning Château Villette, 45 minutes outside of Paris, on our wedding day, was a monumental task, yet they made it feel effortless and magical. Every moment was executed to perfection, and the memories they helped create are beyond words. I truly cannot recommend them highly enough. Having had the misfortune of starting with a planner who didn’t work out, bringing Beryl on board was, without a doubt, the single greatest decision I made throughout the entire process. I cannot express how deeply grateful I am for her and Charlotte.

If I could hire them a hundred times over, I would, without hesitation. They turned my dream wedding into a reality, and I can only hope to have the opportunity to work with them again in the future. They are, quite simply, the best in the business, and I will forever be in awe of their talent, dedication, and the magic they bring to every event.
Kendra
Kendra Sent on 08/18/2024
5 out of 5 rating

Incredible team

We couldn’t be happier with the exceptional service provided by Rachel and her team. From start to finish, they made our wedding day absolutely unforgettable. Rachel, in particular, was an absolute joy to work with—her easy-going nature and attention to detail made the entire planning process a breeze. She connected us with fantastic vendors, always giving us plenty of options to choose from, and was there to answer every single question we had along the way.


On the day of the wedding, Rachel ensured everything ran smoothly and stayed on schedule. Even when things ran a little behind, she made sure everything was perfect, allowing us to fully enjoy our special day without any stress. We cannot thank Rachel and her team enough for making our wedding day truly incredible. We couldn’t have asked for a better team to bring our vision to life!
Sunny
Sunny Sent on 08/15/2024
5 out of 5 rating

Absolutely the best wedding planners out there!

We worked with Apricity (previously Loli) for the vision we had for our wedding since late 2019 (pre-Covid). With the pandemic and a baby, we had to postpone our wedding three times and it took us over 5 years to finally have our wedding in the French alps this past June. Pretty much every vendor and venue had to be reconsidered multiple times across the years as we were planning for a whole week of wedding events and adventure activities for our guests - we even had to change our ceremony location 3 weeks before the wedding due to the unusually lengthy rainy spring season this year. Given the unpredictable nature of mountain top weddings, we worked with the Apricity team to prepare Plan B for every major outdoor event in case of rain, which I'm glad we did because we ended up resorting to Plan B for one of the key events. Beryl was our lead planner from Apricity and we are forever grateful for her positive attitude and calm demeanor through various challenges and crisis moments we came across. She was focused on finding solutions and didn't give up until we found an option that was not only workable, but that we were satisfied with. Her team searched for various venue/vendor options relentlessly and we wouldn't have been able to design our dream wedding week without their persistence and dedication to help bring our vision to life. We had 80 adults and 30 children at the wedding flying in from all over the world (US, Asia, Europe) - so it wasn't the easiest wedding to plan. But Beryl and her team at Apricity helped make our wedding week in Megève as magical as we hoped it to be - we can't praise them enough!
Muhan
Muhan Sent on 06/25/2024
5 out of 5 rating

Organized and artistic planner that does it all

We worked with Rachel (primarily) and Carly on our rehearsal dinner at Misi in Williamsburg and our wedding at Blue Hill at Stone Barns upstate New York in June 2024. I am a very picky person when it comes to the aesthetics and quality (of anything really), and I also wanted my wedding to be unique even though Blue Hill is a pretty well known wedding venue. I wanted the flowers to look natural and organic, I wanted my band to be able to perform every single genre of music, I wanted my stationary to be so elegant and memorable.. I was definitely demanding in my own way, but I had no stress during my wedding planning process and wedding weekend because of the help I received.

I think Rachel’s team at Apricity went above and beyond to achieve my vision is a massive understatement. They really treat their clients’ weddings as their own. Even though I thought that I considered every single little thing about my rehearsal dinner and wedding, Rachel reminded me of things I would never have otherwise thought about. She meticulously helped me choosing the right vendors that fits my standard and offered me genuine advice while I was uncertain, not to mention she is vouched for by so many wonderful artists and vendors in the industry which made the selecting process so much easier.

Rachel is extremely responsive, forward thinking, and responsible. Whenever I compared my notes with my friends who were also planning a wedding, I bragged so much about Rachel and her team while they ranted to me about their terrible experiences with their planners. The sharp contrast made me realize how lucky I was to have found Rachel and Apricity. Our wedding weekend was everything that we dreamed of - ethereal, fresh, and elegant. We will cherish this memory forever.
H
Hilary Sent on 05/27/2024
5 out of 5 rating

absolute BEST planners, no notes

We are at a loss for words that will do Carly and her team justice - they not only brought our dream wedding to life, but also were a joy to work with along the way! The planning process was manageable thanks to Carly, and the wedding weekend itself was an absolute breeze with her team onsite with us making sure my husband and I could focus on what mattered most: each other! We're beyond grateful to have collaborated with such seasoned professionals who interpreted every idea we had to have for our big day, and executed them to perfection. We're biased, but even our guests commented on how flawless our wedding was so TLDR: hire Apricity and thank us later :) hands down best decision (next to marrying my husband)
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

72
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner

Professional Network & Endorsements

4 Endorsements
L'Atelier Rouge L'Atelier Rouge Wedding Florists

Amazed by Lauren, she is one of a kind wedding planner, pro, caring and creative wedding planner + she speaks French :)

Bayard's Events and Catering Bayard's Events and Catering Banquet Halls

Loli Events has always brought seamless planning to any event that she has brought to Bayard's. She was easy to work with and stood out among other planners with her ability to stay organized and on point. We hope to work with Loli again soon!

We Love Photobooths We Love Photobooths Wedding Rentals

We Love Photobooths Loves Loli!

Map

Addresses map
Next Wedding Planners: Brilliant Event Planning

Other vendors in New York City for your wedding

Wedding Vendors