I will never get over how Samantha Dametta and Judy McGuinness made me look and feel on my wedding day. At my trial appointment, they were endlessly patient as I figured out what I actually wanted. On the day itself, they took all my feedback and nailed it — while also creating the most wonderful, calming vibe as I got ready and as they came with me to the venue.

They were truly the best company, and they helped set the tone for the entire day. And beyond being delightful humans, their work lasted. My hair and makeup survived (and maybe even thrived) through 10+ hours of jumping, sweating, dancing, hugging, kissing — and a very windy outdoor ceremony. They are magicians and I'm so grateful to have worked with them.

Just dropping in to add to the chorus of glowing reviews for Samantha D. Before booking her, her portfolio pics alone honestly helped inform my wedding makeup pinterest. She clearly had a talent for beautiful, natural, glowing looks, but getting to work with her was next level. My bridesmaids (a few of whom had been burned in the past w wedding makeup) were so stoked on their looks, but as the bride, I personally cannot love on her enough. I was operating on 3 hours of sleep and she worked her magic and managed to not only make me feel beautiful, but like my most beautiful, radiant self (vs feeling masked over by makeup). I may have cried? She's also so sweet and friendly and great at inviting feedback and ensuring sure you're happy at every turn. I can't wait to find an excuse to have my makeup done by her again!

Working with Alex was one of the absolute highlights of our wedding journey. From the moment we sat down for our makeup trial, we knew we were in the hands of someone incredibly talented, warm, and real. She created a look that felt natural, radiant, and so us—not overdone, not underdone, just beautifully true to who we are.

On the big day, I genuinely couldn’t believe how good I looked—I felt so SEXY!! My wife looked drop-dead stunning, and watching her run down the aisle toward me, glowing with happiness and beauty, is a moment I’ll never forget.

And let’s talk staying power: I cried, and not a smudge. People were wowed by my “mascara” and absolutely shook when I told them I was wearing falsies. Alex’s work is no joke—iconic.


Merita is the kind of stylist who not only makes you look amazing but feel amazing too. From the moment we met her, we felt like we were hanging out with a longtime friend. She created hair looks that were effortless, soft, and full of movement, perfectly capturing both of our personalities and fitting the joy of our wedding day.

Liz’s hair looked like something out of a movie—so stunning, so flowy, and exactly what she dreamed of. Mine felt sleek and strong and just right. Merita truly brought the glam and the grounding energy we didn’t know we needed.

Everyone loved her energy in the getting-ready room, and we left feeling like total celebrities. We’ll never forget it.

Together, Alex & Merita are an unstoppable team.
Their energy, artistry, and authenticity helped kick off the most magical day of our lives in the most perfect way. We felt confident, beautiful, and so deeply ourselves. Liz and I still talk about how lucky we were to have them. We love them both.

—Liz & Lex

P.S. For anyone looking through the photos: every person shown had their hair and/or makeup done by Alex & Merita!

To give a little timeline reference:
-When I’m wearing my suit jacket, that was hour 2 of hair and makeup.
-When I’ve taken off the jacket but still have the white shirt on, that was around hour 6.
-And when I’m just in the vest with no white shirt underneath, that was hour 11—and yes, still going strong!

Just goes to show how incredible their work held up throughout the entire day.

The Bridal by Alexandria team did an AMAZING job on my, my 8 bridesmaid, mom, and mother in law. Merita, Desiree, and Kelly made everyone look stunning and it held all night! They gave suggestions on what worked best for people and they know their stuff :) I loved getting to know Meria and Desiree before the big day too, they are so sweet and fun to be around. Could not recommend more!

I had such a great experience with Bridal by Alexandria. I had my wedding at Full Moon Resort in the Catskills in July and knew that I wanted a hair and make-up artist that could make my bridesmaids, mom, and myself feel pretty and comfortable. We all had our hair done by Kate and our make-up done by Kelly. I truly cannot recommend them both enough! I can be picky with hair and make-up and these two truly delivered while making sure that I would still look like myself and have my hair & make-up last ALL day and night. We had a relaxing morning even though we had to have 8 women's hair done and 7 women's make-up done. Everyone looked amazing and the results were exactly what my closest friends and family asked for. Kate was amazing with my 6 year old niece who was so excited to be able to spend time with us having her hair done. Kate and Kelly are professionals and will make you look and feel so special for your wedding day! I am so grateful they were available for mine!

We had Merita (hair) and Desiree (makeup) do all of the hair and makeup for myself (bride), my mom, and all of my bridesmaids for my wedding day. Merita & Desiree were kind, warm and fun and did a beautiful job with everyone - even taking the time at the end of the morning to do touch ups for all of the girls who wanted. We all felt beautiful all day long thanks to their team!

Bridal by Alexandria was a dream to work with. Their admin staff are SO responsive, and helped connect me with the appropriate stylists for my vision. Emma (makeup) and Merita (hair) made me feel absolutely beautiful, and nailed exactly what I wanted during both my trial and for the wedding. Both of them are such artists!! Special shoutout to Emma who my mom said gave her the best makeup job of her life, and working to give everyone a beautiful but natural look. I also appreciated both Emma and Merita were super open to feedback. Everyone that got their hair and makeup done was SO happy with how it all turned out. Thank you both! Highly recommend!

I can't recommend the team at Bridal by Alexandria enough! They are incredibly talented and so professional. A lot of my bridesmaids are saying it was the best hair and make up they've had done at a wedding ever. As the bride, I felt so confident and beautiful, and my makeup and hair stayed all day! You can really trust them to do a wonderful job and using great products. I can't recommend them enough and already have a friend using them for their wedding!!

I worked with Kelly (makeup) and Merita (hair) for my wedding and they are both incredible at what they do! The team as a whole was so communicative, helpful, and flexible with helping me figure out what I needed for myself, my bridesmaids, my flower girls, my mother, and my mother-in-law, and nailing down a timeline that worked for us.

During the trial, I went in not really sure of what I wanted and felt like I had a million different directions in which I could go for my hair and makeup. Kelly and Merita sat with me and helped me find a look that truly complemented my dress, jewelry, and overall vibe! They were incredibly kind and answered every single question I might have had.

On the day of, they both worked seamlessly with their assistants to keep us on schedule and make sure everyone got exactly what they wanted! I even had a few day of changes from the work we did during my trial and they happily accommodated to create my perfect bridal look. And if any of us needed touch ups before they left they were happy to do so. Hair and makeup for everyone photographed beautifully and stayed the entire day from the morning of getting ready through the late night after party, which ended up being at least 16-18 hours!

Thank you again for all of your efforts, my entire wedding party had a perfect experience and the day would not have been possible without you!

I highly recommend booking Alex for your wedding makeup. I booked through her company, Bridal by Alexandria. The makeup artist that I originally booked and did my trial with cancelled last minute, a few days before the wedding. Alex immediately called me and reassured me that she would be available and able to do my makeup for my wedding day. She made an extremely stressful situation, very easy and made me feel a lot better. My makeup was better than I could have imagined!! Booking through Bridal by Alexandria, my bridesmaids and I also used Merita, Desiree and Kelly and I would recommend them all!