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As trusted wedding advisors, we exist to provide compassionate and honest counsel to fun-loving couples who want to create an experience-driven celebration. Using our industry expertise and big-picture thinking, we translate your dreams and ideas into unforgettable memories.

Our couples value exceptional service and seek out a wedding planning experience built on a foundation of genuine care, consideration, and creativity. We pride ourselves on offering a big-hearted, people-first approach to planning from your first meeting through your last dance.

We create events that are true reflections of our clients, diligently working on every detail behind the scenes so you and your loved ones can savor every moment together. We go above and beyond to ensure that your wedding weekend is truly rooted in the essence of who you are.

Learn more about us and get in touch at We can't wait to meet you!

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Rehearsal Dinner

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Day-of Coordination
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5.0 out of 5 rating
46 Reviews
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100% Recommended by couples

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46 Reviews
Patrick C. Sent on 08/21/2022
5 out of 5 rating

10/10 Recommend

A Fresh Event was everything that we wanted in our wedding planners. From the start, Jen and Rachel made us feel like they understood and cared about our vision for our wedding and also that they had the experience and ability to guide us through the process and make it happen. We were one of the many weddings that had to be pushed due to Covid, and they were incredibly helpful during that process.

Leading up to and on our big day, Rachel couldn't have been better. We knew that she had all of the details covered, and she communicated with us clearly about what was going on each step of the way. She handled our frequent and random questions easily. Our wedding day itself flowed very smoothly, and was clearly very well managed. We had several of our guests make a point of telling us just how impressive everything was - from the schedule all the way down to the small details. This can be attributed to Rachel's organization and execution. On top of everything, both Jen and Rachel were professional, courteous, fun, and a pleasure to work with. We would 10/10 recommend A Fresh Event to any couple looking for planning help.
Elizabeth L. Sent on 08/23/2021
5 out of 5 rating

Above and Beyond!

There are quite literally no words to express how thankful we are to have had AFE by our side to plan our wedding. Jen was five steps ahead of every decision that needed to be made and her knowledge of the planning process and local vendors was immeasurably helpful. After we had already contracted all of our vendors, Jen helped us reschedule the wedding for the next year due to the pandemic with very little work on our end. Jen is not only incredibly prepared professionally, she is so fun and has become a friend throughout this process. Her excitement was genuine and we always looked forward to our catch up meetings. This is the second time our family has worked with AFE and we would recommend them to absolutely everybody. Thank you Jen and AFE!
Samantha S. Sent on 08/02/2021
5 out of 5 rating

Jen is amazing!!

Jen was absolutely incredible!! We hired her in February 2020 to do day of/month of planning for our July wedding, but when we had to postpone she was there for us. She helped us move all of our vendors, rebook a few new ones, and was there as we changed our plans based on state and local COVID rules multiple times. As Chicago opened up, we were able to have our dream wedding at Cafe Brauer. Jen had the whole day planned down to the minute - she’s so organized. She was well connected with our other other vendors and it was clear the whole day that she was in charge. I could ask her anything, from what time the trolley was coming to if she could help me pee in my wedding dress. She thought of every little detail because she’s clearly done this a million times. I would recommend Jen to anyone! She was a joy to work with.
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WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner


Jen G
Jen G
Owner + Lead Planner

Jen is the founder and owner of A Fresh Event and has almost a decade of experience planning weddings and corporate events. She has spent her entire career in customer service, and takes pride in solving problems and bringing smiles to her planning couples’ faces. A veteran in the Chicago wedding industry, she is a member of the local chapters of the Wedding International Professionals Association and Catering Executives Club of America, and is a former host of the Thursday Therapy networking mixer for local wedding pros. Jen lives in Lincoln Park and loves walking along the lakefront, getting her SoulCycle on a few times a week, and cheering for the Packers behind enemy lines.

Rachel C
Rachel C
Planner + Coordinator

Rachel joined the A Fresh Event team in 2019 and comes from a background in musical theatre, where she learned exactly how much creativity and preparation goes into pulling off unforgettable, magical moments. She's a true Enneagram 5 that delights in learning her clients' events inside and out, all while keeping the process streamlined and fun for the people she works with. Born and raised in Maryland, she relocated to the Chicago area for college. She lives in Lakeview with her husband and their Boston Terrier, and loves nothing more than indulging in craft cocktails in beautiful places.

Professional Network & Endorsements

2 Endorsements
Persephone Floral Atelier Persephone Floral Atelier Wedding Florists

Hilarious, personable, and reliable--Jen is the not only a phenomenal planner, but a joy to be around.

Aries Charter Transportation Aries Charter Transportation Wedding Limos

We Love working with professional planners and that's what you will get with the staff at Fresh Event!


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