How much of a deposit do you put down for your dress?

I did do a deposit to put a dress on hold I was thinking of. Ultimately though I paid for my dress in full when I ordered it

The answer is probably relative to the store's policies, so I'm not sure we can answer that for you, and there's no etiquette for purchasing a dress lol.

FWIW, I had to put down 30% (Macy's Bridal Salon).

I was required to pay half for production of the dress to start. Balance due when dress comes in.

For them to even order my dress we had to put 75% down on the dress. I also did not go to David's Bridal. I want to a local Bridal Boutique called Ever After great experience

I had to put down half, but the salon I went though gave a discount if you paid in full so it's good to ask if they offer that.

I tried to put a deposit down at DB but they told me because of the sale going on I couldn't i would have to pay it in full. I had to pay in full

Thanks everyone! I appreciate the input!

I had to pay in full to order for the place I went to.

I had to do 50% at my local salon. I think it varies store to store.

Each store has their own policy. The store I purchased my dress from had me put a 60% deposit down, then, I paid for it in full when the dress arrived & I tried it on.

I would say each store is different. I bought my dress on a holiday and saved 20% because I bought it in full that day.

Had to pay in full at DB

Mine was at a local boutique and I had to put down 50% to order the dress and the other half is due upon pick-up

Ask your store. I had to pay it all at my boutique.

Local place, put down 50% to order and paid the remainder when it came in and I took it home.

I had to put down 60% at a local bridal salon.

The shop I got mine at, I think you had to put down 50% but my mom (my parents paid for my dress) purchased it in full the day I picked it out

I had to put $100 down & then I could make payments until I picked the dress up at final fitting

Purchased at a boutique, paid 50% deposit. Final payment due at pick-up.

Half down, half when it comes. I'd be careful with paying in full to get a discount with this. If it's wrong or there's an issue when it comes in, you at least still have the half to hold over them. If you're paid in full, you have much less power and are stuck with more onerous legal recourse.