When I went to David's bridal and found my dress, it was impromptu and I didn't expect to find the dress. I had gone with a bridesmaid and she said when she got married and found her dress, they had her ring a bell. I decided on the dress that day, but couldn't purchase it. This past weekend I went to a different DB location and tried on the dress again and while I was there I heard the bell my BM was talking about. Neither DB's had me ring a bell. Did I miss out on a big experience? Did you ring their bell?