Wicked Good Cupcakes® (www.wickedgoodcupcakes.com) began when mother-daughter team Tracey Noonan and Danielle Vilagie took cake-decorating classes as a way to spend quality time together. After posting their work online for friends and family, they found themselves being asked to create cupcakes for various events. The demand for their product became so high that they opened their first retail location in Cohasset, Massachusetts in October of 2011. As the reputation of their product grew, they found themselves getting hundreds of requests to ship their product across the country. However, they could not find a a way to effectively ship cupcakes and have them arrive intact and fresh. That's when they came up for the idea of a cupcake in a jar. Filling jars with fresh baked layers of cake, frosting and filling, they were able to create a product that would stay fresh up to 10 days without refrigeration that could be easily shipped. In December of 2011, their product gained national attention when one of their jars was confiscated by a TSA agent at Las Vegas' McCarran airport. The TSA claimed "it was not your run of the mill cupcake" and that it "was a risk to national security". As the story went viral, demand for the product went through the roof. They expanded their facility to handle the output and went back to the kitchen to create new flavors and offerings. In 2012 Wicked Good Cupcakes® announced their line of Gluten Free Cupcakes in Jars. In 2013, Tracey and Danielle appeared on ABC's Shark Tank and partnered with Kevin O'leary of O'leary Ventures. They've since opened a new retail locations in Faneuil Hall in Boston, MA, and have expanded their online offering to include macarons. 2014 Looks to be a promising year as this dynamic duo is looking to add several unique new product lines to their online offerings. To this day, each jar is still created from scratch with absolutely no mixes. Each jar is baked and hand packed into jars the day they are shipped. Tracey and Dani wouldn't have it any other way!
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Recommended by 96% of couples
lisa · Married on 08/22/2015
Wicked Good Cupcakes live up to their name. We obtained these jars of deliciousness for our rehearsal dinner. Our guests devoured them and went back for seconds. We worked with Nora to create a custom label for our celebration. Nora was wonderful, patient and readily incorporated our feedback to design a label that represented us and our ceremony. The flavors are divine and all of our guests raved about the jars of goodness. The jars arrived on time and ready to-go. I strongly recommend Wicked Good Cupcakes for your wedding as gifts, favors or even the entire cake!
User4109798 · 2+ years ago
We chose Wicked Good Cupcakes as our wedding favors. We really liked getting to choose various flavors and order some gluten free versions (which our gluten free guests really appreciated). Staff was available via phone and email, planning was smooth for the most part up until we had to figure out shipping (there are a few different options). Although we went over our budget for favors the cupcakes were delicious and in my opinion well worth it, we received many compliments on how great they were!
Eric · Married on 07/27/2015
Had their cupcakes for our wedding. They were a big hit! Thank you so much!