Wicked Good Cupcakes was started in Cohasset, MA when mom and daughter team Tracey Noonan and Dani Vilagie came up with an innovative way to ship cupcakes across the country and share them with customers celebrating their weddings and other life events. By filling mason jars with freshly baked layers of cake and delicious frosting, they created the very first cupcake-in-a-jar that could be easily shipped and arrive fresh and intact.

In 2013, Tracey and Dani pitched their cupcake-in-a-jar idea on Shark Tank. They received an investment from Mr. Wonderful, Kevin O’Leary, which made Wicked Good Cupcakes a nationwide sensation.

In 2021, Wicked Good Cupcakes joined the Hickory Farms family of gourmet food gifts. Tracey and the Wicked Good Cupcakes team were fans of Hickory Farms, their quality food, and their beautiful packaging. With decadent flavors and enticing, unique presentation, a cupcake-in-a-jar from Wicked Good Cupcakes is the perfect way to add a delicious touch to any celebration. Couples can choose from more than 12 tasty assortments for their wedding cupcakes, from refreshing key lime to classic red velvet. The result is an edible favor that will leave every guest amazed and hoping for just one more bite. Contact Wicked Good Cupcakes today to learn more.