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Weddings

About

True Beauty Company is a collaboration of elite professional hair and makeup artists specializing in on location wedding beauty services.

Based in historic Saratoga Springs, New York, our unique independent artists work as a team with their event bookings managed by Lauren Trudeau, allowing them more time to make our clients truly beautiful.

True Beauty Company will customize your wedding day beauty to suit your personal style, party size and location.

  • Woman-owned
illustration popular

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Frequently asked questions

What is the base price for traditional makeup for brides?

$125

What is the price of trial service for traditional makeup for brides?

$100

What is the base price for airbrush makeup for brides?

$135

What is the price of trial service for airbrush makeup for brides?

$100

What is the base price for traditional makeup for attendants/family members?

$90

What is the price of trial service for traditional makeup for attendants/family members?

$75

Does makeup price include false lashes?

Yes

Which of the following are included in prices?

Travel Fee

What beauty services do you offer?

Consultations
Skincare

What makeup services do you offer?

Airbrush Makeup
Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes
Tattoo Coverage

Reviews of True Beauty Company

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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True Beauty Co. is consistently praised for friendly, professional, and organized hair and makeup services that put clients at ease and kept mornings running smoothly. Artists recreate inspiration looks, work efficiently with large bridal parties, and deliver long-lasting, natural results. Many reviewers highly recommend them.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

True Beauty Co. is consistently praised for friendly, professional, and organized hair and makeup services that put clients at ease and kept mornings running smoothly. Artists recreate inspiration looks, work efficiently with large bridal parties, and deliver long-lasting, natural results. Many reviewers highly recommend them.

Elizabeth
Elizabeth Sent on 08/03/2026
5 out of 5 rating

Never felt so beautiful

Lauren's team was absolutely amazing! From the moment they arrived, they brought the best energy and made the entire getting-ready experience so fun and relaxing. They are true artists, and I felt so confident going into my wedding day knowing I was in the best hands.

Shamim made me feel so beautiful and confident. She really listened to what I wanted and made sure I still felt like myself—not overly done or unlike myself. My hair turned out exactly as I had envisioned, and we were able to easily make adjustments after my trial to perfect the final look.

I couldn't have been happier with how everything turned out, and I'm so grateful to Lauren, Shamim, and the entire team for helping me feel my absolute best on such a special day. I can't recommend them enough!
K
Katherine Sent on 07/30/2026
5 out of 5 rating

Wedding Hair and Makeup!

Hair and makeup was the vendor I was most nervous to book for my wedding as I do not tend to wear much make up and I wanted to still look and feel like myself on my wedding day. Lauren was so easy to talk to, answered all my questions, and put me at ease and I quickly booked True Beauty Company for my wedding day. At my hair and makeup trial, it was so easy to chat with Lauren and Mia and I left feeling like myself and confident in the team for the big day! Lauren, Mia, and Angie travelled to Fort William Henry for the wedding day and efficiently did hair and makeup for ten women including myself! Everyone felt beautiful yet still looked and felt like themselves which was exactly what I wanted when I booked True Beauty Company! I highly recommend this team for future brides looking for a hair and makeup vendor! Thank you, Lauren, Mia, and Angie!!

Photos: Caitlin Miller Photography
K
Kaitlyn Sent on 07/20/2026
5 out of 5 rating

Amazing and talented team

The team of hair and makeup artists from True Beauty did an amazing job on our large bridal party of 14 people. From the initial interaction Lauren was so kind, easy to work with, and responded quickly. Leading up to the wedding Lauren answered all of my questions and created an organized timeline for the wedding morning. The morning of the wedding Lauren and her team made the getting ready process so fun, stress-free, and run smoothly. Both hair and makeup artists with the team were so talented and they perfectly recreated everyone’s inspiration photos of the look they wanted. I am so glad we chose True Beauty for the wedding because these women are truly amazing, kind, talented, and organized!
T
Taylor Sent on 12/13/2025
5 out of 5 rating

I can’t imagine my day without them!!

If you are considering booking true beauty for your hair and/or makeup- DO IT. They made my wedding day so perfect and fun and stress free. I loved my hair and makeup but mostly I loved the glam team, they felt so naturally part of my get ready squad. I wish I had another excuse to book them! Pics attached are from trial!
M
Megan Sent on 11/24/2025
5 out of 5 rating

The Best Makeup We’ve Ever Had Done!

I cannot say enough amazing things about True Beauty Co. Everyone in the bridal party said this was their favorite makeup experience ever—and they meant it. Lauren, Mia, and Kayla did an absolutely fabulous job making each person feel stunning, comfortable, and completely themselves.

Lauren feels like one of your best girlfriends—warm, happy for you, and incredibly calming—but never overwhelming. She totally matched our chill, goofy energy and kept the morning relaxed and fun.

She also goes above and beyond in the prep: sending resources ahead of time, providing an easy-to-use schedule for bridesmaids and moms, and being incredibly flexible when I needed to move my trial date (which meant the world as an out-of-town bride!).

We all felt gorgeous, and our makeup lasted beautifully throughout the entire day. I couldn't recommend this team more highly.
Alison
Alison Sent on 10/25/2025
5 out of 5 rating

Highly recommend!!

Booking True Beauty’s services was one of the best decisions we made for our wedding. Amy and Lauren were both fantastic - professional, kind, warm, great listeners and they perfectly executed each person’s visions for their hair and makeup. I’m not someone who wears makeup often and also had questions about my hairstyle the day of the wedding. They helped me think through options and made me feel beautiful and confident for the special day. They kept us on time without feeling rushed and made sure everyone felt good about their hair + makeup and also were a pleasure to be around when you were not in their chair! Highly recommend
Katie
Katie Sent on 03/07/2025
5 out of 5 rating

Flawless hair and makeup

I am beyond thrilled with the hair and makeup on my wedding day! From our initial consultation, my artist took the time and made me feel completely comfortable. Mia was not only professional and skilled but also so kind and calming throughout the entire process.

On the big day, I felt like an absolute queen. My hair and makeup were flawless and lasted all day long. They perfectly captured my style while enhancing my natural beauty, and I felt like the best version of myself.

What really stood out was the attention to detail and how my artist was able to listen to exactly what I wanted while also offering helpful suggestions to bring out the best in my look. The entire experience was stress-free, and I felt pampered and taken care of the entire time. My entire bridal party looked stunning as well. Everyone was finished on time and were happy with their look!
Tyler
Tyler Sent on 10/28/2024
5 out of 5 rating

Did an excellent job on my our wedding morning!

Super easy to work with and very communicative. They did the hair and makeup for our recent wedding, for the bride plus about a dozen other people (bridesmaids and family). They spent a lot of time with everyone to make sure they were happy. Everyone looked beautiful on the day of the wedding, and the artists were very positive and upbeat and friendly throughout the whole experience. No complaints at all, we chose well for our hair and makeup team!
Erin
Erin Sent on 10/22/2024
5 out of 5 rating

Wedding Experience

I cannot say enough about how great they were! They were responsive to me at any time I needed them. My experience with my trials were great. I was originally given two different artists for my day due to the size of our wedding party. The day of the wedding our one artist had an emergency and another artist stepped in. They were both amazing, they took their time with all the girls who all looked amazing. The girl that worked on me was amazing!! She took the time to make sure I looked exactly the way I wanted even though it was our first time meeting. I recommend them to anyone looking for hair and make-up.
N
Nick Sent on 09/21/2024
5 out of 5 rating

Great job with my natural curly hair/natural makeup look, super helpful throughout

I worked with Amy for the hair & make up for my wedding. Amy did an amazing job - especially considering my lack of experience with hair/make up. I came in with very little direction but Amy did a great job working with me and landing on the perfect look for me. I was particularly anxious as someone with curly hair (it can be hard to find people to trust with my hair!) but Amy knew what she was doing. She also did a great job with my sister and my mom (who has even curlier hair than I do). Amy was lovely and personable and gave helpful recommendations throughout the process and guided me through in a way that made things easy for me.
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

106
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner

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