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Weddings

About

My team and I have one thing in common: we all left beauty school loving updos and makeup more than cuts and coloring. Our teachers told us that we couldn't make a living "just doing weddings," but guess what? Thanks to California's year-round wedding season and the hundreds of brides who put their trust in us every year, we are living our dreams! We can't believe how lucky we are, which is why we show up early and give each wedding our all. Check out our reviews to see the ways in which we go the extra mile.

All of our team members are estheticians or cosmetologists and hold current licenses with the California State Board, so you will be in safe (and clean) hands. Why does this matter? Well, we will be getting up close and personal with your eyes and mouths, and the last thing you want to take with you on your honeymoon is a nasty infection. Self-taught makeup artists might be very talented, but they haven't been trained in infection control procedures. It's not worth the risk.

In addition to all of the standard professional training that we have received, I am very proud that as an airbrush makeup instructor and spokesperson for a major makeup company, I have been able to give my team a level of specialized airbrush makeup training that none of our competitors can match. If you are still not convinced, then, please feel free to browse our photos and reviews on TheKnot.com (where we are three-time Best of Weddings Award winners). We put our heart and soul into this, and we think you will notice the difference.

Services

  • HD Ready Airbrush Wedding Makeup
  • Flawless wedding makeup that lasts for up to 16 hours
  • Waterproof tattoo cover-up
  • Prom makeup
  • Special occasion makeup
  • Makeup for TV, film, and photographic shoots
  • Wedding Hair, updos, and blowouts

Amenities

  • We come to you with a complete mobile setup
  • Our team can cater to large parties and groups
  • We offer military discounts

General Info

As well as offering flawless beauty makeup, we are able to offer the following services:

  • Severe Acne Coverage
  • Waterproof Scar and Tattoo Cover
  • Vitiligo Cover
  • Hair Painting to camouflage roots/grays
  • Thickening of thin/bald spots using fibers

The great news is that in spite of all of the extra care and training that we believe we bring to the table our pricing is actually the same or lower than most of our competitors. Why? Because we are lucky enough to be kept so busy, year round.

We don't think it's fair that brides are always charged more for their hair and makeup, so our services are the same for everyone. Of course, we spend a little extra time and attention on your look, but it's just our thank you for letting us be a part of your big day.

Please contact us if you have any questions or special requests. We are always happy to talk about weddings!

Alice von Simson

Owner

Secret Salon is a wedding makeup service based in Encinitas, California.

  • Woman-owned
illustration popular

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Frequently asked questions

Does makeup price include false lashes?

Yes

Which of the following are included in prices?

Assistant Fee

What beauty services do you offer?

Body Art
Consultations

What hair services do you offer?

Blowouts
Textured Hair Styling
Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Airbrush Makeup
Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes
Tattoo Coverage

What is the maximum group size you can accommodate?

20

Reviews of Secret Salon

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Alice and Jennifer at Secret Salon received glowing reviews for their exceptional hair and makeup services provided on wedding days. Brides praised them for creating beautiful, natural looks that lasted throughout the entire event, with special mention of managing difficult hair types. The team was commended for their kindness, talent, and attention to detail, and customers appreciated their affordability and dedication to customer satisfaction. Reviewers highly recommended Secret Salon for brides and bridal parties seeking top-notch services for their special day.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Alice and Jennifer at Secret Salon received glowing reviews for their exceptional hair and makeup services provided on wedding days. Brides praised them for creating beautiful, natural looks that lasted throughout the entire event, with special mention of managing difficult hair types. The team was commended for their kindness, talent, and attention to detail, and customers appreciated their affordability and dedication to customer satisfaction. Reviewers highly recommended Secret Salon for brides and bridal parties seeking top-notch services for their special day.

Chelsea
Chelsea Sent on 09/18/2025
5 out of 5 rating

Incredible HMU Experience!

Jennifer and Alice did such a wonderful job on my wedding day! My whole family felt so beautiful and it was so much fun to hang out at the Secret Salon before heading to the venue. I have recommended the team to multiple brides who have had the same experience!! I also even bought a product Alice used for my hair because it worked so well at defrizzing my wedding day hair for the whole day. This is the best price for the best quality that you will find!
Kate
Kate Sent on 11/16/2024
5 out of 5 rating

Wonderful experience!

Alice and Jennifer did an absolutely amazing job on my wedding hair and makeup! I am someone who rarely wears makeup, and I was so happy with the natural look they did for me — I felt beautiful but still like myself. Also, my hair never holds curl but they worked their magic and the soft beachy waves they did for me actually held up and were exactly what I wanted. Each of my friends and family members who had their hair & makeup done loved their looks too. They were both great to work with and I would definitely recommend Secret Salon to anyone!
Eliza
Eliza Sent on 11/21/2023
5 out of 5 rating

I hired Secret Salon to do hair and make up for my wedding

Alice and her team were incredible! They were kind, funny, and extremely talented. I had never worn hair extensions before, but I wanted to add length to my ponytail, and I honestly felt like a goddess. My makeup was perfectly light and more natural, which is not only what I wanted but it can also be hard to achieve. My sisters kept saying that my hair was “the best wedding and/or bride hair they had ever seen”. My whole bridal party was happy with the results. I honestly can’t say enough good things about Alice and her team. I have never felt more beautiful in my life! They also don’t up-charge the bride which is a breath of fresh hair. When I asked Alice about it, she said “I think of it as a referral, why would I charge the bride more when she’s bringing us business”…and it makes total sense! Book Secret Salon immediately, you won’t regret it!
Megan
Megan Sent on 05/01/2023
5 out of 5 rating

Amazing Stylists!

Secret Salon was delightful to work with and did an amazing job on all of our wedding day hair and makeup services. Alice did a beautiful job on hair styles for my bridesmaids, my mom, and me; and Jennifer did our makeup so perfectly. Our hair and makeup lasted for 12+ hours (through the windy outdoor ceremony, tears, and dancing). They arrived early on wedding day to set up, and they made us feel so calm and comfortable throughout the getting ready process. Alice responded super promptly to all of my emails and was very organized in sending wedding day information and schedules. We loved chatting with Alice and Jennifer while they did our hair and makeup. Highly recommend Secret Salon!
Simone
Simone Sent on 02/14/2023
5 out of 5 rating

Amazing from start to finish

Alice and her team did both mine and my bridesmaids' hair, and were amazing throughout the entire process. Alice is so sweet and made me feel supported and comfortable in asking for exactly what I wanted my hair to look like on my wedding day. During my trial, Alice offered great suggestions on how I could achieve exactly the look I was going for. On the actual wedding morning Alice and Jennifer were able to help me and my girls feel calm and confident going into our big day. Everyone's hair looked stunning and I could not be more grateful to have such amazing women helping me and my girls feel our absolute best.
Kenzie
Kenzie Sent on 12/04/2021
5 out of 5 rating

Great beauty team!

I had a great experience with Secret Salon!!! Alice was so communicative and accommodating, and all the stylists were very talented. I had Arasely do my hair and makeup and she was particularly amazing! She totally listened to my requests for a natural makeup look and my hair was exactly like the inspiration pictures I showed her. I seriously have never felt more beautiful than I did on my wedding day. Plus, the prices are so reasonable, especially for bridal hair & makeup. Couldn't recommend more!
Joanne
Joanne Sent on 08/21/2021
5 out of 5 rating

Wonderful!

Love them! I cannot recommend the Secret Salon highly enough! Alice was so prompt to respond to my numerous emails. She was so sweet and excited for our wedding. She was so professional and genuinely kind. She worked hard with me on creating a schedule that worked for everyone. She was organized and great at communication.

On the day of the wedding, Jane did our hair. Everyone’s hair looked amazing! She did such a good job! She was very sweet and professional. My bridesmaids came with several ideas and pictures, and she made it a reality. She listened to what I wanted and offered suggestions when I needed them.

Helena did our make up on the wedding day. She worked with what I wanted and gave advice when I asked for it. One other bridesmaid and I are not big make up people, and she really helped us. She made me feel at ease. She even offered to step up and say something to my photographer when he started to stress me out.

The Secret Salon made me feel so special! They really cared about making my day the best it could be! They kept us on schedule even when my bridesmaids were not being quick about things. All of my bridesmaids and my mom felt really beautiful. Everybody had great things to say about the experience.
K
Katrijn Sent on 06/15/2019
5 out of 5 rating

Amazing Customer Service

Secret Salon was a breeze to work with!! They did an amazing job with our hair and makeup and were super flexible with my girls changing their minds on what services they wanted. The makeup trial process was great, really helped me to see what I was envisioning for my wedding makeup!
xenia
Xenia Sent on 03/17/2019
5 out of 5 rating

I've never felt more stunning!

I cannot say enough great things about Alice and Jane! I got to meet Alice during my trial and she was so sweet and welcoming and I’m sure would be a lovely person to have on your wedding day team. Jane did my makeup & hair at the trial as well as the hair and makeup for me, my mom, and one of my bridesmaids on my wedding day. She did a phenomenal job on all three of us! I felt absolutely gorgeous! Additionally she is such a calm and upbeat person, she has the perfect vibe for what could be a stressful morning :D We were doing hair and makeup at my apartment on the wedding day when we lost power! Jane started doing our eyes and other makeup while we waited to see if it would come back quickly. When it didn’t she happily agreed to pack everything up and drive us across the street to meet where my other bridemaids were getting ready on their own before coming over. She reset up in their hotel room and continued like nothing had ever interrupted the morning flow. Additionally their prices are so reasonable! I called 8 different salons before stumbling across Secret Salon, and all of them charged almost double for the bride’s makeup and hair compared to bridesmaids while Secret Salon charges the same incredible rate. Jane was also really great at listening to what all three of us wanted for our hair and makeup and working on creating exactly that look. And any changes I wanted after, she happily implemented. Then she showed my bridesmaids how to put my veil in and take it out of my hair so that it wouldn’t pull out a bunch of the pinned curls. The whole process was so easy, fun, and comfortable! I would recommend Secret Salon to any bride in San Diego :D
Kaitlin
Kaitlin Sent on 10/30/2018
5 out of 5 rating

Best Hair & Makeup Artist!

Alice was absolutely amazing! Finding a hair and makeup artist was the hardest part of my wedding. I found Secret Salon and loved the reviews and photos! I met Alice for a hair and makeup tutorial and immediately loved her. Alice is so sweet and made me feel so beautiful. I wanted just a simple half up/half down curled look with natural makeup. She did airbrush makeup (a must!) and I ended up getting extensions because it made me look so glamorous! I looked absolutely stunning but still like me, which is exactly what I wanted. My hair and makeup stayed throughout the entire wedding and my bridal party loved their hair and makeup. I would definitely recommend Alice!
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Awards

15

Professional Network & Endorsements

1 Endorsement
Abigail Gagne Photography Abigail Gagne Photography Wedding Photographers

Alice is just amazing at what she does. Not only is she a blast to have around but she is one of the very few makeup and hair professionals who can make the bride look as good at the end of the night as they do in the beginning of their day. Highly recommend her!

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