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Weddings

About

Orchard Avenue Events is a wedding planning company based in Sonoma, California. The WeddingWire Couple’s Choice award-winning company will assist you in planning every step of your wedding day. From simple weddings to ceremonies on a grand scale, Orchard Avenue Events is committed to creating a flawless day for you and your guests that you'll be sure to remember for years to come.

Experience
Planners Sara Sugrue, Sarah Aylward and Brooke Gustafson each have over 20 years of hospitality experience each with a specialization in event planning.

Services Offered
Orchard Avenue Events is a full-service wedding and event planning company that offers full and partial, weekend and basic packages. The company also offers the following wedding planning services:

  • Ceremony
  • Reception
  • Rehearsal dinner
  • Budget analysis
  • Event design
  • Full planning
  • Partial planning
  • Referrals
  • Timelines
  • To-do lists
  • Civil
  • Cultural
  • Destination
  • Non-religious
  • Religious
  • Woman-owned
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Frequently asked questions

What is the starting price for day-of wedding coordination?

$5,000

What is the starting price for partial wedding planning?

$7,500

What is the starting price for full wedding planning?

$10,000

Do you offer an hourly rate?

Yes

What is the hourly rate?

$125

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner
Engagement Party

What wedding planning services do you offer?

Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Military
Non-Religious
Religious

Reviews of Orchard Avenue Events

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Reviewers praise the planners as organized, detail-oriented, and highly responsive, making the planning process manageable and even enjoyable. They handled vendor coordination, logistics, and design with calm professionalism so the wedding day ran smoothly and stress-free. Nearly every couple highly recommends the team.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Reviewers praise the planners as organized, detail-oriented, and highly responsive, making the planning process manageable and even enjoyable. They handled vendor coordination, logistics, and design with calm professionalism so the wedding day ran smoothly and stress-free. Nearly every couple highly recommends the team.

L
Linda Sent on 05/15/2026
5 out of 5 rating

Best of the best!

We could not have been happier with our decision to work with Sarah Aylward at OAE. Sarah was efficient, organized, and always on top of every detail. Communication was clear and to the point, which made the planning process much more manageable for us. Sarah handled our vendor communication in a timely manner and once Sarah was involved, we knew things were taken care of. Our wedding day was completely smooth and stress-free. We even received several comments from guests who mentioned how smoothly everything ran. We completely trusted Sarah and because of that, we were able to fully enjoy our day. We could not have asked for a better coordinator and would highly recommend her to anyone planning a wedding!
Jenny
Jenny Sent on 03/25/2026
5 out of 5 rating

The Best Decision We Made for Our Wedding

Brooke was truly the heart and soul of our wedding planning experience. From the very beginning, she was incredibly organized, detail-oriented, and completely on top of everything, which made the entire process feel seamless and actually enjoyable. She anticipated needs before we even knew we had them and handled every challenge with calm, confidence, and total professionalism.

More than that, Brooke genuinely cared about us. She went above and beyond to make sure both my husband and I felt supported every step of the way, always checking in, offering reassurance, and making sure our vision came to life perfectly. On the wedding day itself, we were able to be fully present and soak in every moment because we knew we were in the best possible hands.

What makes Brooke even more special is who she is as a person. She’s kind, warm, and so easy to connect with, it never felt like just a business relationship. I can honestly say we gained a friend through this process, and I know we’ll stay close even now that the wedding is over.

If you’re looking for someone who will not only execute your wedding flawlessly but also truly care about you along the way, Brooke is the absolute best. We couldn’t have done it without her.
Niki
Niki Sent on 01/20/2026
5 out of 5 rating

Brooke >>>

Brooke was absolutely amazing, and I truly can’t imagine our wedding without her. From the very beginning, she made the planning process feel manageable and even enjoyable. She was always available for Zoom or in-person meetings and worked seamlessly around our busy work schedules. She gave us “homework” along the way that helped guide us through important decisions without feeling overwhelming, and her timeline was invaluable in keeping everything moving forward steadily instead of piling up at the end.

I had a clear vision of what I wanted—and didn’t want—for our wedding, and Brooke was incredible at respecting that. She never pushed me into decisions I wasn’t comfortable with, but instead offered thoughtful, experienced advice that helped me consider things I hadn’t thought of. She always worked toward solutions rather than steering me away from ideas, and truly helped bring my vision to life. Her vendor recommendations and relationships were fantastic, and she consistently checked in to make sure we weren’t feeling overwhelmed.

I was very big on DIY elements for our wedding (champagne escort cards with bows, signage, etc.), and Brooke was fully supportive while also helping me realistically understand the time commitment. Toward the end, she even stepped in to help with smaller tasks I had planned to do myself—like table name cards with meal indicators and signage—when she knew it would reduce my stress.

On the wedding day itself, Brooke was the calming presence both my husband and I needed. She worked quietly in the background and had already thought through every detail ahead of time, so she didn’t need to bother me with questions. Everything just flowed.

The only drama of the day (thankfully) was a fire that broke out in the distance—our wedding was in Sonoma in September, so this was one of my biggest fears. Brooke immediately stayed on top of it, kept me informed, and reassured me that it was being handled. We also had a few champagne escort glasses break due to wind, and she handled it effortlessly. Because she had planned ahead, we had extras ready to go. (Hot tip to other brides: avoid etching on glass escort cards if you can—breakage happens! Bows worked perfectly because we could transfer them to new glasses.)

Brooke was truly a pleasure to work with. I would recommend her to any bride without hesitation. She brought my vision to life, kept stress to a minimum, and handled everything so seamlessly that I didn’t even realize half of what she was managing behind the scenes.

Bride tip: this experience is truly what you make it—don’t let stress take over and try to have fun with it. 💛
Blair
Blair Sent on 01/04/2026
5 out of 5 rating

The best money we spent on our wedding, period.

Do you want a stress-free wedding day? Hire Sarah Aylward. She made us feel at ease, and took care of all the logistics of coordinating with our vendors, handling rentals, and designing the space for us. She is meticulous without being overbearing, cheery but not cloying, and overall a massive uplift to our whole experience.

Our guests and vendors both remarked on how smoothly everything ran, and how stress-free my spouse and I appeared throughout the day. I've heard horror stories about other planners from friends and colleagues, and I wish I could travel back in time to their weddings and recommend Sarah to them. She's just that good.
Will
Will Sent on 09/27/2025
5 out of 5 rating

Cannot recommend enough!

We worked with Sarah A. as our coordinator for our wedding in June 2025 in Guerneville. From our first meeting our impression was that we were in confident, experienced hands. Sarah carefully checked our work to make sure we'd accounted for every small detail and worked closely with each of our vendors and our venue to ensure everything went smoothly on the big day. The event itself went flawlessly thanks in no small part to her (and her assistant's) hard work behind the scenes (and I mean it as a compliment when I say several of our guests didn't even notice we had a coordinator on-site!).
Olivia
Olivia Sent on 09/12/2025
5 out of 5 rating

May 3rd Wedding Calistoga CA

Sarah was the perfect addition to our wedding day. She was extremely responsive, organized, flexible, and open-minded. My husband and I never had to check in to make sure things were getting done—Sarah had everything handled. It was such a calming feeling to confidently rely on her during an otherwise overwhelming time of wedding planning. We are so grateful for all that she did to make our weekend run smoothly, and we would absolutely recommend working with Sarah from Orchard Avenue Events.
C
Candace Sent on 09/02/2025
5 out of 5 rating

Brooke is amazing!

We wholeheartedly agree with every positive comment in Brooke's previous reviews! She made our entire wedding day flow effortlessly from start to finish. We found Brooke by searching for wedding planners that had worked with our venue (Timber Cove Resort) before. We decided to go with the partial planning package, which fit our needs well. Early in the planning process, we'd spend time researching vendors on our own as well as ask Brooke for her recommendations, then reach out to the vendors on both of our lists. We found ourselves choosing her suggestions almost every time. Her industry experience and keen eye for quality vendors became obvious very quickly, yet she never made us feel pressured to go with any particular choice. Furthermore, throughout the entire process, Brooke was incredibly mindful of our budget. In our very first meeting, she showed us a detailed budget from a previous wedding she did at our venue and walked us through each line item, pointing out areas where we might want to allocate more or less based on our priorities. This level of transparency and attention to detail immediately gave us confidence in her approach. Most importantly for us, her communication style was exactly what we needed. We often sent her emails late at night, and Brooke would consistently respond first thing the next morning with clear, comprehensive answers. There was not a single time that she didn’t address a concern in one of our emails, even when we sent her massive lists. Brooke's flexibility was another standout quality. While our contract only covered the wedding day itself, we had planned a Welcome Dinner the night before and a Farewell Brunch the day after that we intended to handle ourselves. Unlike other planners we'd heard about from our friends who strictly limit their involvement to contracted days (which is understandable), Brooke was incredibly supportive when questions came up about these additional events. When our wedding day arrived, everything ran flawlessly! Even when we had a last-minute request to move our toasts indoors due to wind and chilly weather, Brooke handled it seamlessly without missing a beat. We can't imagine having planned our wedding without Brooke. We truly couldn’t think of anything negative when she asked for our feedback after the wedding. We absolutely recommend her without reservation!
Simon
Simon Sent on 09/01/2025
5 out of 5 rating

Wedding planning made easy!

Sara S. from OAE was our full service wedding planner and we couldn't be happier with our choice to go with her! She made the wedding planning process incredibly easy (and dare I saw it, stress free). We didn't have a lot of specifics in mind but Sara just seemed to get our vibe and made excellent recommendations for vendors (usually giving us 2-3 options but knowing that there was one of those that we'd probably like... and she was always right). Amazing communication and accommodated our needs for off-hour meetings. Top notch organization of all of the details, from her countdown calendar to make sure we were staying on track as the months ticked down to the day-of timeline making everything run so smoothly. On our wedding day, Sara was the first one at the winery to make sure everything went according to plan and then tirelessly worked in the background to keep everything flowing perfectly. We couldn't recommend Sara and OAE any more highly -- she is simply incredible!
Helen
Helen Sent on 06/11/2025
5 out of 5 rating

OBSESSED is an understatement

Working with Brooke was easily the BEST decision I made when it came to the wedding planning process. Our venue was Stanly Ranch and Brooke came as one of the recommended planners. From the very first call, Brooke and I vibed - she is obviously so thoughtful and has an incredible attention for detail but is also fun and easy to talk to. Throughout the entire planning process, I truly felt I was Brooke's only client given how responsive she was - this is in stark contrast to experiences of many of my friends, who seemed to feel either totally neglected or bullied by their planners. Brooke rose above and beyond on too many occasions to count, advising me when my wedding dress did not fit (fml) and flying cross country to attend our tasting. I can't put into words how calm I felt going into my wedding day, knowing that Brooke had all the details covered (which is actually shocking because I typically very anxious about everything) and I feel that sense of safety is priceless. The actual wedding day? Flawless, obviously. The only sad thing about the wedding being over is I don't get to hang out with Brooke all the time :(
A
Aurora Sent on 06/10/2025
5 out of 5 rating

Exceptional Wedding Planners

I've truly never felt so compelled to write a review before. Sarah Aylward with Orchard Ave was truly amazing to work with. With her, the wedding planning was NOT stressful. I appreciated being able to hand the reins over to someone with expertise not only in the industry but with local vendors. I had no idea where to start with wedding planning, and Sarah gave us choices of recommended vendors (plus alternates if we didn't like the initial options) which we knew we could trust as she had experience with them. Another true testament to how amazing Sarah is, was that all the vendors I worked with spoke her praises as well.
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

88
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner

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