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Weddings

What is the story behind Orchard Avenue Events?

Orchard Avenue Events is a wedding planning company based in Sonoma, California. The WeddingWire Couple’s Choice award-winning company will assist you in planning every step of your wedding day. From simple weddings to ceremonies on a grand scale, Orchard Avenue Events is committed to creating a flawless day for you and your guests that you'll be sure to remember for years to come.

Experience
Planners Sara Sugrue, Sarah Aylward and Brooke Gustafson each have over 20 years of hospitality experience each with a specialization in event planning.

Services Offered
Orchard Avenue Events is a full-service wedding and event planning company that offers full and partial, weekend and basic packages. The company also offers the following wedding planning services:

  • Ceremony
  • Reception
  • Rehearsal dinner
  • Budget analysis
  • Event design
  • Full planning
  • Partial planning
  • Referrals
  • Timelines
  • To-do lists
  • Civil
  • Cultural
  • Destination
  • Non-religious
  • Religious
  • Woman-owned
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What are Orchard Avenue Events's coordination packages and rates?

What is the starting price for day-of wedding coordination?

$5,000

What is the starting price for partial wedding planning?

$7,500

What is the starting price for full wedding planning?

$10,000

Do you offer an hourly rate?

Yes

What is the hourly rate?

$125

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner
Engagement Party

What wedding planning services do you offer?

Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Military
Non-Religious
Religious

What are real couples saying about their experience with Orchard Avenue Events in reviews?

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Orchard Avenue Events earned rave reviews for organized, communicative, and deeply attentive wedding planning. Guests praised the team's vendor recommendations, day-of management, and calming professionalism that kept events running smoothly and stress-free. Many said hiring them was the best decision and highly recommend the company.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Orchard Avenue Events earned rave reviews for organized, communicative, and deeply attentive wedding planning. Guests praised the team's vendor recommendations, day-of management, and calming professionalism that kept events running smoothly and stress-free. Many said hiring them was the best decision and highly recommend the company.

Annie
Annie Sent on 10/27/2026
5 out of 5 rating

Thank you, Sarah!!

We just finished up our beautiful wedding weekend in Sonoma, and Sarah Aylward at Orchard Avenue Events made our experience so seamless! We went with all her vendor recommendations and loved every one of them. She kept us organized in the months leading up to the event, and we barely noticed all the moving pieces happening on the big day. Definitely go with Orchard Avenue Events for your wedding!
Michael
Michael Sent on 10/20/2026
5 out of 5 rating

Stavrand Fall Wedding

We were told that the most important decision for our wedding, outside of choosing each other, was choosing our wedding planner. We could not have chosen better than Sarah Aylward at Orchard Avenue Events.

Sarah was patient, supportive, and remarkably effective. She made room for our ideas and questions while keeping every meeting focused and every decision moving forward. I’ve sat through board meetings that were less organized, and considerably less productive. Her ability to combine that level of organization with such warmth made the entire planning process feel manageable and personal.

On the wedding day, we felt the full benefit of having Sarah in our corner. She deftly managed all the moving parts, and we felt completely at ease and taken care of. We could be present with each other and the people we love, knowing she had things handled.

Sarah, thank you for helping us bring this weekend to life and for making us feel so supported along the way. We are deeply grateful and cannot recommend you highly enough.
Lauren
Lauren Sent on 10/13/2026
5 out of 5 rating

Amazing experience with Sarah!

We worked with Orchard Avenue events for our wedding on 10/10, and we had the lovely experience of working with Sarah specifically (accompanied by Brooke on our wedding day). Sarah was amazing to work with- She was on top of what we needed, easy to communicate with, and just such a great person to work with! Planners are a crucial part of your wedding experience and we highly recommend working with Sarah and Orchard Avenue to anyone who needs a great team!
Jen
Jen Sent on 07/20/2026
5 out of 5 rating

Wildflower Weddng

When I started planning my daughter's wedding I wasn't sure if I wanted to spend money on a wedding planner, after working with Brooke, I can't imagine not making this smart investment. Brooke was highly recommended via a friend who works in event at a winery in Napa Valley. She was an integral part of making our event a success. Her attention to detail is incredible. She's also a kind, warm person who any family would enjoy having a part of their big day. I'm already thinking of parties that I can host just so I can work with her again.
J Goforth
J Goforth Sent on 05/30/2026
5 out of 5 rating

Healdsburg Wedding

Choosing Brooke was the best decision we made! From our very first meeting, her communication was flawless—always responsive, organized, and reassuring, which completely eliminated our wedding stress.

When the big day arrived, her day-of management was a masterclass in execution. She handled every detail behind the scenes with incredible poise, keeping the entire event perfectly on schedule so we could actually relax and enjoy our moments.

Overall, the service was truly exceptional. They went above and beyond to bring our vision to life with warmth and professionalism. We cannot recommend them highly enough!
L
Linda Sent on 05/15/2026
5 out of 5 rating

Best of the best!

We could not have been happier with our decision to work with Sarah Aylward at OAE. Sarah was efficient, organized, and always on top of every detail. Communication was clear and to the point, which made the planning process much more manageable for us. Sarah handled our vendor communication in a timely manner and once Sarah was involved, we knew things were taken care of. Our wedding day was completely smooth and stress-free. We even received several comments from guests who mentioned how smoothly everything ran. We completely trusted Sarah and because of that, we were able to fully enjoy our day. We could not have asked for a better coordinator and would highly recommend her to anyone planning a wedding!
Jenny
Jenny Sent on 03/25/2026
5 out of 5 rating

The Best Decision We Made for Our Wedding

Brooke was truly the heart and soul of our wedding planning experience. From the very beginning, she was incredibly organized, detail-oriented, and completely on top of everything, which made the entire process feel seamless and actually enjoyable. She anticipated needs before we even knew we had them and handled every challenge with calm, confidence, and total professionalism.

More than that, Brooke genuinely cared about us. She went above and beyond to make sure both my husband and I felt supported every step of the way, always checking in, offering reassurance, and making sure our vision came to life perfectly. On the wedding day itself, we were able to be fully present and soak in every moment because we knew we were in the best possible hands.

What makes Brooke even more special is who she is as a person. She’s kind, warm, and so easy to connect with, it never felt like just a business relationship. I can honestly say we gained a friend through this process, and I know we’ll stay close even now that the wedding is over.

If you’re looking for someone who will not only execute your wedding flawlessly but also truly care about you along the way, Brooke is the absolute best. We couldn’t have done it without her.
Niki
Niki Sent on 01/20/2026
5 out of 5 rating

Brooke >>>

Brooke was absolutely amazing, and I truly can’t imagine our wedding without her. From the very beginning, she made the planning process feel manageable and even enjoyable. She was always available for Zoom or in-person meetings and worked seamlessly around our busy work schedules. She gave us “homework” along the way that helped guide us through important decisions without feeling overwhelming, and her timeline was invaluable in keeping everything moving forward steadily instead of piling up at the end.

I had a clear vision of what I wanted—and didn’t want—for our wedding, and Brooke was incredible at respecting that. She never pushed me into decisions I wasn’t comfortable with, but instead offered thoughtful, experienced advice that helped me consider things I hadn’t thought of. She always worked toward solutions rather than steering me away from ideas, and truly helped bring my vision to life. Her vendor recommendations and relationships were fantastic, and she consistently checked in to make sure we weren’t feeling overwhelmed.

I was very big on DIY elements for our wedding (champagne escort cards with bows, signage, etc.), and Brooke was fully supportive while also helping me realistically understand the time commitment. Toward the end, she even stepped in to help with smaller tasks I had planned to do myself—like table name cards with meal indicators and signage—when she knew it would reduce my stress.

On the wedding day itself, Brooke was the calming presence both my husband and I needed. She worked quietly in the background and had already thought through every detail ahead of time, so she didn’t need to bother me with questions. Everything just flowed.

The only drama of the day (thankfully) was a fire that broke out in the distance—our wedding was in Sonoma in September, so this was one of my biggest fears. Brooke immediately stayed on top of it, kept me informed, and reassured me that it was being handled. We also had a few champagne escort glasses break due to wind, and she handled it effortlessly. Because she had planned ahead, we had extras ready to go. (Hot tip to other brides: avoid etching on glass escort cards if you can—breakage happens! Bows worked perfectly because we could transfer them to new glasses.)

Brooke was truly a pleasure to work with. I would recommend her to any bride without hesitation. She brought my vision to life, kept stress to a minimum, and handled everything so seamlessly that I didn’t even realize half of what she was managing behind the scenes.

Bride tip: this experience is truly what you make it—don’t let stress take over and try to have fun with it. 💛
Blair
Blair Sent on 01/04/2026
5 out of 5 rating

The best money we spent on our wedding, period.

Do you want a stress-free wedding day? Hire Sarah Aylward. She made us feel at ease, and took care of all the logistics of coordinating with our vendors, handling rentals, and designing the space for us. She is meticulous without being overbearing, cheery but not cloying, and overall a massive uplift to our whole experience.

Our guests and vendors both remarked on how smoothly everything ran, and how stress-free my spouse and I appeared throughout the day. I've heard horror stories about other planners from friends and colleagues, and I wish I could travel back in time to their weddings and recommend Sarah to them. She's just that good.
Will
Will Sent on 09/27/2025
5 out of 5 rating

Cannot recommend enough!

We worked with Sarah A. as our coordinator for our wedding in June 2025 in Guerneville. From our first meeting our impression was that we were in confident, experienced hands. Sarah carefully checked our work to make sure we'd accounted for every small detail and worked closely with each of our vendors and our venue to ensure everything went smoothly on the big day. The event itself went flawlessly thanks in no small part to her (and her assistant's) hard work behind the scenes (and I mean it as a compliment when I say several of our guests didn't even notice we had a coordinator on-site!).
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What awards has Orchard Avenue Events won?

93
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner

Where is Orchard Avenue Events based?

Addresses map
Next Wedding Planners: Lauren Miller Events

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