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DIRECTORY STATEMENTS

SPECIALTIES:

As the OG indie bridal shop, established in 2010, Lovely Bride redefined the wedding dress shopping experience by being the first to stock undiscovered designers who offer the freshest bridal fashion. Original designs by ingenious designers is still our M.O. today, because we think you deserve the real deal.

Lovely Bride is the most exclusive, INCLUSIVE Bride Club. We provide an uplifting and empowering wedding dress shopping experience to all brides who are seeking to buy from a company with heart. Lovely celebrates body positivity and favors designers who offer dresses in an inclusive size range. We believe in transparency, empowerment, and women supporting women. We are a community, #ourlovelies.

We know that you will find our Lovely DC location, opened in 2013 in the Georgetown neighborhood, to be a refreshing haven that always delivers a good time and the best dresses. Here are a few details about our DC location below:

-Prices Range: $2000-$5000

-Made-to-order Lead Times: 4-6 months

-Sample Sizes: 8-12 and 14-22 (select styles)

-Designer Selection: Alexandra Grecco, Rue De Seine, Made with Love, Lovers Society, Jenny Yoo, Louvienne, Sarah Seven, Theia, Vagabond, Emmy Mae, Studio Levana, Suzanne Neville

-By Appointment Only

HISTORY:

Established in 2010

We opened Lovely Bride as a haven for brides who wanted a wedding dress shopping experience that felt fun and laid-back, while showcasing the coolest indie designers that weren't so 'available'. Fashion industry veteran, Lanie List, had experience building lifestyle brands, so she set out to create that Lovely Life, with Instagram-worthy shops, a blog about wedding fashion, and a loyal following of brides and brand fans we call #ourlovelies. Word spread about the new way we were doing bridal, which brought us a lot of attention, including love from smart women around the country who wanted a Lovely in their town. So Lanie decided to franchise Lovely, since she loved the idea of helping women get into business. Today, Lovely is a collective of 18 individually-owned bridal shops, run by entrepreneurial, hardworking women who care deeply about offering a personalized and locally-focused experience. By shopping at Lovely, you shop local, independent and women-owned. Good on you!

  • Black-owned
  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?

Bride

Which of the following services do you provide?

Appointments Only
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales

Reviews of Lovely Bride

J
Jessica Sent on 11/09/2022
5 out of 5 rating

Great Experience and Very Accommodating

Wonderful experience with Lovely! There was a specific dress I was interested in, but they did not have a sample in my size. The woman I worked with arranged to have it bought so that I could try it on and it ended up being the dress I purchased for my wedding. I really appreciated their accommodating me and would recommend to anyone!
S
Samantha Sent on 08/03/2022
5 out of 5 rating

Perfect experience

Lovely Bride not only provided the dress of my dreams but also an amazing experience. Another store made rude comments to me so I was apprehensive to continue wedding dress shopping. Lovely Bride gave me a wonderful and FUN experience. I loved getting my dream dress from this location.
S
Sydney Sent on 01/01/2022
5 out of 5 rating

Perfect Bridal Salon Experience All-Around!

I bought my wedding dress from Lovely Bride DC back in February and my experience was nothing short of fabulous. On my first visit, I was by myself and Tabby helped me FaceTime my mom to share in the experience. Several dresses were pulled based on my choices made online, but a couple other dresses were pulled as we went along and Tabby honed in on what I was interested in. I loved the way they help you reach a decision, and everyone in the building was so supportive and kind - even if they were not directly helping me. A wonderful experience from start to finish and of course, a beautiful dress. Thank you!
Laura
Laura Sent on 11/01/2021
5 out of 5 rating

Knew what I wanted before I did.

Lovely bride has a selection of absolutely stunning dresses. My consultant let me pick a few out and based on those made a suggestion when I wasn’t really feeling any of the ones I had picked out. I ended up crying over how much I loved the one she picked out for me and bought it!
Alex
Alex Sent on 06/11/2021
5 out of 5 rating

Your perfect dress is here

I LOVED my experience here. I found the most amazing gown and couldn’t have had a more fun time. My friend and I came here to find my dress during the pandemic and lovely bride went out of their way to make it a memorable experience. Thanks, Lovely Bride! I would recommend anyone to find the dress of their dreams here.

*Photo attached is from Evan Rich Photography
J
Jackie Sent on 01/04/2021
5 out of 5 rating

Wonderful service

Helped me find the most perfect dress! Was so excited they carried the Australian designer I loved!
E
Eva H. Sent on 02/14/2020
5 out of 5 rating

So welcoming and amazing dresses

I loved my experience buying my dress here. It felt so personal and like they truly cared about my experience. I was really indecisive and came three times and they were so wonderful, supportive and helpful. I love their mission of inclusion and supporting small woman-owned dress designers. Highly recommend
Irene
Irene Sent on 12/10/2019
5 out of 5 rating

Better Wedding Dress Experience

Lovely Bride is unlike the “traditional” bridal boutiques in that you are able to see, for the most part, the inventory online for your specific store location, before booking and going in! This was crucial for me since I had been to 5 boutiques prior to making it to Lovely Bride and regret not trying them first! The service was amazing from the start, I made a list of 5 I wanted to try online when I booked the appointment, then the sales associate was able to bring me additional options and I finally found the one! Their dresses are also clean, smell nice, and are in good condition—which is NOT a given at all other boutiques. The dresses at Nordstrom bridal were a disaster, covered in makeup, smelled like BO, etc...Lovely Bride was brand new compared to that! It is stressful waiting for the email and call that your dress is in, but you just have to breathe and trust the process—they will call! They suggested a couple tailors, I didn’t go with those options as they were significantly more expensive, but do be aware they do not tailor for you at the store. I didn’t have any issue with this, but some brides do and want an all-in-one situation. They also offer accessories like hair combs, veils, jewelry, but this is no conveyed so much online, but your boutique should have ample options. I also found the booking process super easy—online, don’t have to email back and forth or call anyone—and I was able to make an appointment for 2 days out! Would recommend this to any bride who wants to know what she will be seeing before hiking out to the store!
Sara
Sara Sent on 11/21/2019
5 out of 5 rating

Best bridal experience !

Words can’t express how great my entire experience was with lovely bride DC! From the gorgeous decor to the personalized customer service, this boutique is a bride’s dream dress stop. I ended up purchasing my dream dress from them & couldn’t have imagined anything else. I have already had two other friends schedule appointments there. They are a must! Xx
M
Macey Sent on 11/19/2019
5 out of 5 rating

Great experience finding the perfect dress!

We had a great experience with the team at Lovely bride - they made sure they understood what I was looking for (and took into consideration what actually looked good on me) and I ended up with the most unexpectedly perfect dress!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

54
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner

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