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About

Gruno's was founded in 1953, by Lester G Gruno. The store was originally founded on quality, trust, service and loyalty and has continued to uphold those values today. In 1982, jewelry designer, Brent Meade, purchased the store from Lester and later moved to its current location on Perryville Road in 2000. Today Gruno's Diamonds is proud to be a family owned and operated business. We have become an intrinsic part of the Rockford community by being a part of more than 75 charitable organizations and providing a place where customers can come with their investments and feel that they will be very well taken care of. We like to pride ourselves in our customer loyalty and our close customer relationships. As the Rockford area's only member firm of the American Gem Society, our professional and exceptionally well-trained staff has the latest gemological skills, provides outstanding customer service and above all, integrity. Our outstanding reputation within the community has been earned through consistency, continual education and training.


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Frequently asked questions

What kind of jewelry do you offer?

Custom Accessories
Custom Engagement Rings
Custom Wedding Bands
Designer Accessories
Designer Engagement Rings
Designer Wedding Bands

Reviews of Gruno's Diamonds

Kelsie
Kelsie Sent on 04/23/2023
5 out of 5 rating

Excellent service, great quality

I couldn’t recommend this place enough. My husband and I have been working with Victoria for a very long time. She’s amazing at what she does. She knows what questions to ask to figure out what you like and nails it.
Talli
Talli Sent on 07/31/2019
5 out of 5 rating

The best wedding bands!

Ida Sanderson at Grunos helped us pick out the perfect wedding bands. They were so helpful, knowledgeable and personable in the process. They even cleaning my ring the day before my wedding. We adore these special symbols of love we get to cherish forever!
A
Ashli Sent on 08/23/2013
5 out of 5 rating
Jennifer at Gruno's was beyond helpful and didn't stop until we had the exact rings we wanted. My fiancé found her so helpful that he even went back to her to purchase my wedding present.
K
Kristen Sent on 04/10/2013
5 out of 5 rating
We got my engagement ring, as well as both of our wedding bands from Gruno's. The service was amazing. They really make you feel welcomed even when you're coming in dressed in scrubs that look like pajama pants. Layla was very patient and helpful with finding us the perfect wedding bands! I even went in unannounced to get my rings cleaned before the wedding and they did it in no time, no questions asked. Thanks!
K
Kara Sent on 01/26/2011
5 out of 5 rating
I live in Iowa and Grunos is MY jewelry store! Ann Marie helped my husband and I browse for the perfect engagement ring. Then she helped him to surprise me and got it! I love it and she helped us pick out the matching wedding band. By far the best experience we've ever had at a jewelry store anywhere! We will be back for sure! Mwuah!
S
Mariah Sent on 07/24/2009
5 out of 5 rating
Extremely excellent service. Rita was very helpful when deciding what rings to buy. They were always willing to clean my engagement ring if I just walked in and asked for it.
M
Sarah Sent on 08/29/2008
5 out of 5 rating
My engagement ring and our wedding bands came from Gruno's. Once you've looked here, you can't buy anywhere else! Their stuff is just gorgeous. It's a little more pricey than the mall places, but it's soooo much nicer. Plus, they treat everyone wonderfully... I was a little frustrated with some of the other places that sort of brushed aside what I was looking for to try to sell us the most expensive rings. I recommended this to a friend, and he had his fiancee's ring custom-designed -- and it fit within his budget! Overall, they are great.
K
Kaitlyn Sent on 04/13/2013
4.6 out of 5 rating
My fiancé chose to get my engagement ring designed by Gruno's - they tailored the ring exactly to his specifications. It's beautiful! And I love saying I have a custom ring. Well when the time came to pick a wedding band, the one that I loved didn't quite seem to exist...so they made it! Overall, the process took almost two months (during which time they had to keep my e-ring in order to make sure the sizes of the rings matched up), but my sales woman was great and very accommodating! Before deciding to get the ring custom-made, she sent me multiple pictures of rings to choose from and even got a few pieces in the style that I liked, just for me to try on. Although the price for both rings was rather high, due to Gruno's being a family-business rather than a chain, and the fact I had custom-work done, I believe the value and service are worth it. The salepeople really are nice and want to help you find the piece you love!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

8

Professional Network & Endorsements

2 Endorsements
FotoEnvy Studios FotoEnvy Studios Wedding Photographers

We've worked on a lot of projects with Gruno's from the Diamond Dash to their own events. They have a great staff and some of the most stunning jewelry you will ever see in the area.

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