Diamonds Forever is a collaboration of creative GIA trained gemologists and artisanal jewelers that share a focus on personalized service and exceptional jewelry. As native San Diegans, we're inspired daily by the natural beauty of this city; from Pacific Beach to the deserts of Anza-Borrego. When we design our engagement rings, each one is skillfully designed and handmade to reveal the innate exquisiteness of the stones.
When creating a custom piece we take the time to discuss your needs, answer each of your questions and talk about your available options. Each of our engagement rings is meticulously handcrafted to order from start to finish, made in her exact finger size, tailored to fit your diamond or significant stone and in the precious metal selection preferred. From our hand-carved wax to the last stone set, we pay the utmost attention to detail so that you have a ring that is both dear and enduring.
Decades of training, skill, and patience ensure that each one of our pieces is truly one-of-a-kind. With fresh eyes to design, we are dedicated to helping you create your favorite piece of jewelry that imbues your personal history and style.
Feel free to contact our expert gemologists or our custom jewelry designer from home. We look forward to hearing from you.
We also invite you to visit us at our San Diego jewelry store to view our large and unique selection of diamond engagement rings, estate jewelry, custom jewelry and loose diamonds. We look forward to meeting you!
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Recommended by 99% of couples
8 User photos
Abby · Married on 07/19/2019
Obsessed with my rings!
We've been working with Diamonds forever for over 2 years now. My now husband (at the time fiance) was able to custom design my engagement ring with the help of Amy who was absolutely fabulous. I was floored when I first laid eyes on my ring, it was everything I ever wanted and was exactly how I had explained it to my man. We had a two year engagement so it was quite awhile later that we started discussing and planning the wedding band. DF does have a very large selection of bands, but because of the unique infinity type design of my engagement ring band, it was harder to find something that fit my ring as I truly envisioned and wanted a wedding band that was like a matching puzzle piece to my engagement ring. I did try pretty much all of the other wedding bands they had to see if I might like something, but we decided in the end to request that they make a custom matching band.Sent on 08/07/2019
I was very particular about what I wanted and it was kind of hard to explain, but Jenny stuck with me and kept revamping and re-sending new CAD images until it was perfect! It was a large purchase for us so I really wanted to make sure it was exactly what I wanted. Also, I live in Washington DC so all of this correspondence and tweaking of the designs had to be done via texts/phone calls but Jenny was very responsive and patient with me as she got it to be exactly what I wanted! Seeing it in person several weeks later was even better since it doesn't even compare to the drawings and I'm still looking down at my finger and smiling because I love it so much. Every time I come to visit San Diego I take my rings in to be cleaned and checked and they always look so sparkly and amazing every time! We're very happy with our experience at Diamonds Forever and definitely recommend!
Diamonds Forever's reply:Abby, Thank you for taking the time to write this generous review. We have enjoyed working with you guys. You were such a beautiful bride. Thank you for your business 💛
Chiola · Married on 09/08/2018
Jenny Seligmann of Diamonds Forever helped us custom design my engagement ring. She went above and beyond our expectations. There were a lot of modifications that I requested in regards to the CAD design before proceeding to the next process and she was so patient, gracious and wonderful. We could not have been happier with the final product. I highly recommended Diamonds forever if you're looking for perfection in your custom designed jewelry. They also carry an exceptional selection of antique one-of-a-king pieces. Excellent customer service, beautiful store and abundance of gorgeous jewelry. Thank You Jenny!Sent on 10/28/2017
Elsa · Married on 08/16/2016
Jenny, the owner, and I collaborated on a one of a kind anniversary ring. Jenny really listened and took such interest and pride with the design, tweaking, and finished product. It was a labor of love. It's everything I envisioned. Thank you Jenny!Sent on 04/05/2016
Diamonds Forever has a beautiful selection of jewelry! Their staff is knowledgeable and can help customers find an engagement ring and wedding bands that fit them perfectly.