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About

|| NOW BOOKING 2024 SOCAL + DESTINATION WEDDINGS! ||

Hi! I'm Desiree, or Dez for short. I've been doing makeup for over a decade, and hair styling for 5+ years, and I truly love what I do! I have a background in fashion, and believe that makeup and hair help complete a look. I am passionate about helping create a look that feels like YOU, and helps compliment everything from your dress and accessories, to the environment that your wedding will be taking place in.

Weddings are my favorite type of work to do in my field- but I have also done hair and makeup for red carpet events, commercials, photo shoots, and more. I specialize in airbrush makeup! It feels so lightweight, and can range from light-full coverage. The best thing about it is that it is waterproof and will withstand any wedding happy tears. All makeup services with me include airbrush makeup, and a custom individual lash application. My favorite hair styles to create range from glam hollywood waves to boho updos.

I've been working in the wedding industry for nearly 8 years. I moved to LA in 2023, but had worked hundreds of weddings back in the Bay Area with D+A Bridal (https://www.theknot.com/marketplace/d+a-bridal-san-francisco-ca-984926) View my portfolio and learn more at www.dezdoesmakeup.com

  • Woman-owned
illustration popular

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Frequently asked questions

What is the base price for updos/styling for brides?

$250

What is the price of trial service for updos/styling for brides?

$250

What is the base price for updos/styling for attendants/family members?

$150

What is the price of trial service for updos/styling for attendants/family members?

$150

What is the base price for airbrush makeup for brides?

$250

What is the price of trial service for airbrush makeup for brides?

$250

What is the price of trial service for traditional makeup for attendants/family members?

$150

Does makeup price include false lashes?

Yes

Which of the following are included in prices?

Consultation
Trial Service

What hair services do you offer?

Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Airbrush Makeup
Eye Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes
Tattoo Coverage

Reviews of Dez Penaloza Beauty

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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The styling team delivered exceptional hair and makeup, creating polished, personalized looks that matched each person's vision and complemented their features. They were professional, communicative, punctual, and fun, easing bridal prep. They expertly handled curly and Black hair, making the bridal party feel beautiful and confident.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

The styling team delivered exceptional hair and makeup, creating polished, personalized looks that matched each person's vision and complemented their features. They were professional, communicative, punctual, and fun, easing bridal prep. They expertly handled curly and Black hair, making the bridal party feel beautiful and confident.

Laura
Laura Sent on 07/27/2025
5 out of 5 rating

Wonderful hair & makeup artist!

Dez and her team are amazing! She made me feel so beautiful on my wedding day. She totally got my vision from day one and did an incredible job bringing it to life.

She did a stellar job styling me and my sister’s curly hair. Anyone with curly hair knows who tough it can be to find someone who knows how to work with your hair! Dez did such a great job making my curls pop - it was like my dream good hair day come to life!

She totally gets how to make you feel like yourself- but like the coolest, prettiest version. She is super professional, easy to work with, and had great rapport with my whole family. 10/10!
M
Marina Sent on 03/19/2024
5 out of 5 rating

Desi Penaloza

Desi was an absolute pleasure to work with. She’s incredibly professional and really listens to you about what you want. She executed my vision and what all my sisters (bridesmaids) wanted. Also, she’s just an awesome person to have around. I would recommended her over and over again.
T
Taryn Sent on 01/09/2024
5 out of 5 rating

Dez is a rockstar!

Dez is fantastic! I can’t recommend her highly enough.

Dez did a stellar job interpreting my loose idea of what I wanted into a total vision, something that felt like me but elevated. I loved everything, and I was especially impressed by what she did with my hair, because it can be a little difficult and heavy to work with. Dez didn’t even break a sweat, and my hair has never looked better.

On the day of, she did an informal consultation with everyone before beginning. She’s very talented, and she’s also a great listener. Everyone got a custom look that beautifully complemented their features, complexion, outfit, and personal taste.

Dez did both my hair and makeup, but I booked makeup only for everybody else. Still, when Dez put the finishing touches on everyone’s looks, she very generously added some volume to my mother-in-law’s hair, a soft curl to my mom’s, and a little wave to my sister’s.

In short, Dez is a rockstar! She’s so talented, and I really appreciated that she took the time to consider everyone’s look from head to toe. She’s easy-going and incredibly fun to have in the room with you, too!
Jessica
Jessica Sent on 06/10/2023
5 out of 5 rating

Who you want to hire for your makeup!

I’ve never felt as beautiful as the weekend of my wedding thanks to Dez l. Here are three reasons why I highly recommend booking her:

#1- Immediately upon meeting Dez , I loved her energy. I got the sense that she felt genuinely honored and excited to be part of our huge milestone. Energy is so important to me and she brought that same vibe the weekend of my wedding. It honestly felt like I had another friends around while I was preparing for my rehearsal dinner and wedding. My entire bridal party loved her.

#2 - I reviewed makeup options to ensure my team had experience working with Black women. Dez provided photos ahead of time to share with my sister-in-law so she was assured that she would be in good hands. It was important that my sister-in-law could get ready with me and feel beautiful on such an important day. The day of my wedding, when Dez gave my sister-in-law the mirror to check out her look, I was so happy to see a huge smile on her face. She turned to me and said this is the best she’s every looked.

#3- Dez is a professional. She was great at communicating and taking feedback. She gave us timely quotes, set a good schedule, and overall delivered excellent service. For a weekend so important, you want to know you’re hiring dependable people!

If Dez is available for your event, do not sleep on the opportunity to book her! It was some of the best money we spent on our wedding celebrations.
S
Sasha Sent on 03/22/2023
5 out of 5 rating

Amazing hair/MU experience with Dez

Dez was my favorite vendor to work with on my wedding day. She was warm, kinda, flexible, and SO talented. My friends and I loved our looks, but also just genuinely loved the overall vibe of getting ready with Dez. She was super flexible around changing the schedule / adding additional people, but also just had a calm and warm demeanor the entire duration of our time together. I would recommend her to anyone, and truly believe her talents can make anyone look/feel beautiful!
Kirsten
Kirsten Sent on 03/09/2023
5 out of 5 rating

Desiree is simply the best!

Coming from a gal who was all nerves the morning of my wedding, having Desiree present was a gift. Of course my hair and makeup turned out stunning, but ultimately it meant so much to have someone there who created a calm and fun experience for getting ready. Couldn't recommend Desiree enough if you are looking for a sweet soul to make you feel like a goddess on your wedding day!
Tara
Tara Sent on 01/27/2023
5 out of 5 rating

Dez is Amazing!

I've worked with Dez twice, she's just that good. The first was as a bridesmaid for my friend's wedding and I loved her so much I hired her for my own wedding. She is down to earth, hilarious, and feels like an old friend. Very quick to respond, listens, and DELIVERS. I don't typically wear much make up and she made me feel beautiful, yet natural both times. Could not recommend her enough! Dez is YOUR GIRL!
Maggie
Maggie Sent on 01/15/2023
5 out of 5 rating

My Wedding day

I friend of mine referred me to Desiree Penaloza for my bridal make up. She had shown me photos of her work and I was impressed so I called her. Desiree met with me a few months prior to my summer wedding for a trial to see how I wanted to look for the big day. I provided her pictures of the look I was going for and she nailed it. I had never felt more beautiful! She was able to highlight my natural beauty without making me feel like I had too much on my face. I got home from the trial and my fiancé noticed right away how pretty I looked. It was such a relief during that crazy time that I had found her! YAAAAAY!

Not only did she use quality products, she airbrushed my foundation on which was SO cool. My complexion looked flawless. That first day I left it all on for almost 8 hours just to test the longevity- and it passed the test! I really only needed to touch up my lips!

On the day of my wedding Desiree was a calm oasis in the storm of craziness. She had great music to put myself and my bridesmaids in the mood to celebrate. She was super professional and patient and I had the utmost confidence in her work.

My overall experience with Desiree is 5 stars. I highly recommend you book her for whatever your occasion may be. She is a gem! Thank you Desiree for making this bride feel her best- I’m so thankful you were part of my big day!
Erin
Erin Sent on 01/14/2023
5 out of 5 rating

Nice and professional

I was lucky enough to have Desiree do my make up for my wedding in October. She took her time, listened to what I wanted and the results were better than I had wished for. She did my mother and sisters make up as well, and they all looked so beautiful. Our makeup looked fresh even at the end of the night. I wish I could have my make up done everyday by Desiree!
Looking forward to booking her for the future!
K
Katie Sent on 01/14/2023
5 out of 5 rating

Easy and relaxing

Dez did the most fabulous job on my make up! My make up never felt heavy and lasted the entire night! She helped guide me with different looks and the results were spectacular! I highly recommend Dez!
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Awards

18
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner

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