Based in Asheville, North Carolina, Beauty by Zhenya offers high-end bridal hairstyling for weddings, elopements, and editorial events across the Southeast and beyond. With over 20 years of experience in the wedding and fashion industries, Zhenya is known for creating timeless, photo-ready styles with an unshakable calm that allows brides to fully relax and enjoy their day.

Her styling journey began at 15, when her curiosity for structure and form had her dismantling electronics just to see how they worked. That same architectural eye now shapes her signature approach to bridal hair—where every pin, wave, and detail is placed with intention for a style that lasts from the first look to the last dance.

Zhenya has styled celebrities, worked on music videos for The Avett Brothers, and contributed to regional fashion shows and national commercial shoots. Her work has graced the pages of reputable publications and the halls of prestigious venues such as The Biltmore Estate and Grove Park Inn. Trusted by both planners and brides, she delivers elevated, customized styles with a perfect balance of artistry and professionalism.

Specialties include:

• Timeless bridal hairstyles

• Editorial-inspired updos

• Modern glam waves

• Custom hair extension blending & placement

Her advanced training includes mentorships with industry icons like Mustafa and Tonya Stylist. Zhenya’s experience spans from refined, classic looks to bold, conceptual artistry—like designing a Cirque du Soleil–inspired bridal look using wire, styrofoam spheres, and a sentimental childhood braid from the bride herself.

Clients love her calm demeanor, creative versatility, and ability to execute flawlessly without micromanagement. Whether for a luxury destination wedding, a mountain elopement, or a high-end local celebration, Zhenya brings a deeply personal and professional touch to every booking.

“It’s never a bad time to be classy.” — Timeless advice from my aunt, and the guiding principle behind every style I create.