Skip to main content


Allurez is a New York-based fine jewelry online retailer that offers a large selection of engagement rings, wedding bands, bridal jewelry, and certified loose diamonds. Founded in 2010, the company prides itself on crafting its jewelry in its factory in New York. With various styles, metals, and materials to choose from, you can find a ring that matches your particular style. If you don’t see a ring that feels like the one, you can create your own custom ring online.

Services Offered

The Allurez team will work closely with you to help you find the right ring to symbolize your relationship. Jewelry is available in white gold, rose gold, yellow gold, platinum, and palladium. The following products are available:

  • Diamond wedding bands
  • Diamond cuff links
  • Gemstone engagement rings
  • Pearl engagement rings
  • Moissanite engagement rings
  • Wedding bands
  • Necklaces
  • Accessories
  • Brooches and pins
  • Jewelry storage
  • Design your own ring

Frequently Asked Questions

Which of the following services do you offer?

Diamond Certification
Payment Plans
Ring Sizing
Stone Upgrades

What kind of jewelry do you offer?

Antique Accessories
Antique Engagement Rings
Antique Wedding Bands
Costume Accessories
Custom Accessories
Custom Engagement Rings
Custom Wedding Bands
Designer Accessories
Designer Engagement Rings
Designer Wedding Bands

What is your average turnaround time for an engagement ring?

1-2 weeks
illustration question

Any other questions?

Message vendor
4.5 out of 5 rating
232 Reviews
  • Quality of service
    4.5 out of 5 rating
  • Average response time
    4.5 out of 5 rating
  • Professionalism
    4.5 out of 5 rating
  • Value
    4.5 out of 5 rating
  • Flexibility
    4.4 out of 5 rating
90% Recommended by couples

34 User photos

232 Reviews See all
Amanda Getting married on 11/01/2028
5 out of 5 rating


I was very fortunate to have come across I have always been a bit skeptical about buying any type of jewelry online. They made the process very easy and streamlined. I def recommend them.
Dina Getting married on 07/22/2027
5 out of 5 rating

The B E S T one

My experience at Allurez was amazing!

Every customer service member I spoke to was professional, knowledgeable, and patient.
When I first called them, I told them that I wanted to look at settings for a very sentimental stone. They were very understanding and patient! They helped me select the most beautiful setting within my budget. The ring that they created for me is spectacular!

The setting for my stone is white gold, surrounded by a halo of diamonds, with intricate work in the profile and down the sides of the ring. The diamonds are dazzling and of the highest quality, and the craftsmanship is superb.

They made sure that my ring and the appraisal arrived when promised. They went well "above and beyond" in terms of customer service.

I have already recommended Allurez to many of my friends because of their large and beautiful selection and their customer service.

Allurez is now my only choice for shopping for jewelry! I will be a lifetime client of theirs.
Olivia Getting married on 06/26/2026
5 out of 5 rating
I just got an engagement ring from Allurez and I am obsessed with it! It is absolutely perfect and a dream come true! Not to mention, my fiancé is pleased that I am so happy and in love with my ring (given how particular/pick I've been about it) and said that Allurez was very helpful in picking it out and purchasing the ring. I've received so many compliments already and highly recommend getting your engagement ring from them!
illustration stars

Are you interested?

Message vendor


WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2013 Winner
WeddingWire Couples' Choice Awards 2012 Winner


Other vendors in New York City for your wedding

Wedding Vendors