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About

On WeddingWire since 2012

Allure Floral Design is a wedding florist based in East Brunswick, New Jersey. The specialist team creates beautiful floral arrangements from their design studio. Owner and chief designer Irena Piven has been making couples' dreams blossom for over 20 years with her unique creations, each one made using hand-selected blooms.

Services Offered

Irena's creative eye and close attention to detail ensure flawless results for to-be-wed couples. She strives to provide excellent customer care coupled with innovative and sophisticated designs. You can arrange a consultation to share your unique vision and color scheme. From rustic and romantic installations to glamorous and modern wearables, this talented florist will aim to reflect your personality and preferences. A snapshot of products and services provided by Allure Floral Design includes:

  • Ceremony and chuppah decor
  • Bouquets and boutonnieres
  • Flower petals
  • Centerpieces and venue design
  • Non-floral items and accessories
  • Delivery and setup

Frequently asked questions

What is the average price for a bridal bouquet?

$200

What is the average price for a bridesmaid bouquet?

$55

What is the average price for a boutonniere?

$12

What is the average price for a low table arrangement (per arrangement)?

$70

What is the average price for an elevated table arrangement (per arrangement)?

$150

Typically, what can a customer expect to pay for your wedding floral services?

$3,000

Which of the following are included in the cost of your floral services?

Consultations
Delivery
Event Design
Set Up

How would you describe your floral designs?

Classic
Country
Eclectic
Glamorous
Modern
Nautical
Preppy
Romantic
Rustic
Tropical
Vintage

Which of the following services do you provide?

Clean Up
Consultations
Delivery
Event Design
Set Up

What types of arrangements do you provide?

Aisle Decor
Altar Decor
Bouquets
Boutonnieres
Centerpieces
Chuppah Decor
Corsages
Flower Petals
Non-Floral
Single Flowers
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Any other questions?

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4.9 out of 5 rating
WeddingWire Couples' Choice Awards 2024 Winner
121 Reviews
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    4.9 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
98% Recommended by couples

131 User photos

121 Reviews
L
Lenny Sent on 12/06/2023
5 out of 5 rating

Fantastic!

I don't even know where to start! Irena is absolute dream to work with! She made our wedding day a true fairytale. From day one she knew exactly what my vision was and that was a big reason we wanted Allure Floral Design for our wedding- I knew I would never have to worry. Communication is amazing! I can't tell you how many times I had to email or call to change things around or ask questions and they were beyond patient with me. Irena is so knowledgeable when it comes to florals! Our guests still can't get over the florals- and I know it'll be talked about for years to come. PLEASE book Allure Floral for your event- it is absolutely THE best decision we made for our wedding. They are so attentive to detail, professional, patient and reliable. Thank you IRENA and the whole team for your spectacular work and for making our wedding day a dream come true!
Megan
Megan M. Sent on 02/23/2024
5 out of 5 rating

Lovely Flowers!

Irena was lovely to work with and the flowers were beautiful on the day of our wedding. She also helped us stay in budget, which was a must for us.
V
Vanessa Sent on 12/11/2023
5 out of 5 rating

Look no further

Thank you so much for bringing my vision to life. Your talent and passion truly cannot be matched! The very first time I came across Allure floral design on Instagram. I just knew I had to book them for my wedding day. Their work is absolutely stunning and they were the easiest vendor decision they made. There are no words to describe how perfect all of our floral arrangements turned out for our wedding. Irena and her team are so wonderful to work with and broad my classic vision to life. Our guests are still telling us how beautiful the flowers were and how they have never seen the arrangements so large and beautiful before. We cannot thank you and your team enough!!!
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Awards

121
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner

Real Weddings

Darla & Sean
21 photos · 09/08/2019
Ashley & Russ
30 photos · 06/02/2017

Professional Network & Endorsements

2 Endorsements
Absolute Celebrations Absolute Celebrations Wedding DJs

Wether it be a centerpiece, corsage or a bouquet for your ladies to catch, Irena can make any dream come to life with having a wide variety of flowers to choose from. With her keen eye for floral design and striking bouquets, you can plan assured that Allure Floral Design has your event covered!

Wholesale Glass Vases International Wholesale Glass Vases International Wedding Favors

Beautiful looking arrangements and floral decorations!

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