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About

Truly Forever Bridal Tampa offers the largest selection of bridal gowns in the state of Florida. With the vast array of gowns, Truly Forever has all the latest styles to take our brides from "I Dream!" to "I Do!" Our full service salon offers expert stylists to assist you in finding your dream gown and accessories needed to complete your look,no matter your preferences. Focusing on brides selecting gowns directly out of our in-stock collection, we offer the convenience of brides taking their gowns with them on the day that they find "the one!" In addition, Truly Forever Bridal offers the convenience of also carrying tuxedos, flower girl, mother of the bride and groom gowns and special occasion dresses for everyone in your wedding party.

Truly Forever Bridal Sarasota location is a sister boutique to our Tampa location. We opened the Sarasota location in August 2018. We love assisting our brides to take them from "I Dream" to "I Do!" Our Sarasota location is an intimate boutique salon where we can focus on our brides in a private setting as we assist them in selecting the perfect gown for their special day. We carry sizes 4-32, in a vast array of styles to offer the perfect selection for each bride's individual style. While our emphasis is on special ordering the gown of your choice, we do have the ability for brides with a shorter timeline to purchase a gown out of our collection and walk out the door with her gown. Our Sarasota location also carries accessories to compliment our bride's look and complete her look. In addition, Sarasota also carries flower girl, mother of the bride and mother of the groom gowns, and special occasion attire.

Services Offered

Truly Forever Bridal Tampa offers traditional wedding dress and formal gown options in a , boutique-style atmosphere, as well as alterations, preservation, and tuxedo rentals. Outfit the groom and groomsman, and find something for even the smallest members of your wedding party, with options available for both flower girls and ring bearers. From the perfect hair accessory, all the way down to your garter, Truly Forever Bridal is excited to dress you from head to toe for your special day. The Sarasota location is a more intimate setting designed to provide personalized assitance for brides to find their dream dress. Both locations also offer:

  • Special Occasion Attire
  • Bridal Gown Preservation
  • Alterations
  • Accessories including veils, jewelry, head pieces, wraps
  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$500 - $999
$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

What are your price ranges for full-priced suits and tuxedos?

$200 - $499

What are your price ranges for suit and tuxedo rentals?

$100 - $199
$200 - $299
$300+

How do you price dress alterations?

By Piece

Who do you provide services for?

Bride
Father of the Bride
Father of the Groom
Flower Girls
Groom
Groomsmen
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Alterations
Appointments Only
Preservation
Rentals
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Garters
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Undergarments
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

Weekly

What is your return policy?

Final Sales

Reviews of Truly Forever Bridal

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Truly Forever Bridal offers a large, beautiful selection and a relaxed VIP try-on experience with private rooms and champagne. Knowledgeable, patient consultants and skilled alterations partners provide personalized, joyful service that helps brides find their dream dress quickly. Many reviewers highly recommend the boutique.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Truly Forever Bridal offers a large, beautiful selection and a relaxed VIP try-on experience with private rooms and champagne. Knowledgeable, patient consultants and skilled alterations partners provide personalized, joyful service that helps brides find their dream dress quickly. Many reviewers highly recommend the boutique.

B
Brianna Sent on 07/20/2025
5 out of 5 rating

Ash is the best!

Ash was absolutely amazing, she is definitely a girls girl and team bride all the way! Her demeanor is calm and warm, almost like shopping with my sister! She was kind enough to be honest with my vision while also supporting my desires! I was happy to get my dress in less than 90 minutes. She is an absolute gem and you can tell she truly cares for her brides. We love Ash!!!
Jaymie
Jaymie Sent on 01/08/2025
5 out of 5 rating

Such an amazing red carpet experience!

Best experience EVER!!! Took my recently engaged daughter here and reserved the VIP room during the week, so it wasn't so busy. I purchased their charcuterie board and brought champagne to make it a true celebration. It started with our initial reservation when they asked style, budget, personality, group size, etc. We warned them we may be a little rowdy. The red carpet treatment began when the greeters showed us to our VIP room, where everything was already set up. Seconds later, Ash (bubbly and fun) came to take us through the racks to pick a wide variety of styles to try on, just to get an idea of what she liked best. She must have tried on twenty gowns, but Ash was amazing at taking what she liked from several different ones and finding the absolute perfect one when paired with a stunning veil! The staff even helped us get her grandmother and other sister in Colorado on FaceTime, so they could be involved in the festivities. I wouldn't recommend anywhere else, but make an appointment and try to go during the week if possible. You won't be disappointed. We are going back with my other daughter soon!
Sabrina
Sabrina Sent on 12/07/2024
5 out of 5 rating

Amazing & heartfelt experience

Had the best experience in this beautiful bridal boutique! HUGE shoutout to ASH! She was so supportive and kind, beautiful personality! Ash asked me what my vision was and brought it to life! My bridal party felt so welcome and comfortable! You could tell Ash knew what she was doing, but she wasn’t pushy or trying to make a sale, which was so important to me when making such a big decision. Would highly recommend!
The Godwins
Godwins Sent on 05/23/2024
5 out of 5 rating

Laura is the best in the industry, the fairy godmother of dress shopping

Laura is the sweetest and also the most knowledgeable in the industry! I had the privilege of coming across Truly Forever Bridal while helping another bride look for dresses. With the bride, who had already visited a number of stores, I'd seen how patient, thoughtful, attentive to detail and professional Laura was in action and knew that come the day I was wedding planning, I'd head directly to Laura. It was so memorable to return to her shop. Laura is so passionate about what she does, such a nice woman, and the fairy godmother you want to help you find the perfect dress. It was a very different atmosphere than any of the stores I'd seen brides search at, and from Laura's calming, caring, comprehensive nature I found the most incredible dress with only trying on about nine, all of which she had picked. The adorable future Mrs. ___ sign in which she had put my husband’s last name was such a lovely touch at a time where she'd only known that information for possibly five minutes and I still can't figure out when she, like the fairy godmother she is, managed to secretly place the lettering on the sign! Brides - I encourage you to enjoy the process as Laura makes it effortless! You may go in thinking a particular design but be open to possibilities in ones you didn't expect. Talking with Laura about what you like and don't like in a dress will just expedite the magic she is able to produce in finding the perfect one for you. With a three-month engagement, I couldn't be more thankful to have known I'd head directly to Laura and that she'd select such beautiful pieces. I'd honestly have been quite happy with any of the other eight dresses, but what sets her apart is that she goes so far beyond what you could have dreamed. I'm so grateful for my experience and so happy with Laura and Truly Forever Bridal SRQ!

*Photo credit: Lyn Larson of Mahal Imagery
A
Allie Sent on 04/23/2024
5 out of 5 rating

Wide variety when searching for your wedding dress

I am so happy I began my wedding dress search at Truly Forever Bridal! So many boutiques charge a deposit for an appointment, and they often have limited styles or designers. At Truly Forever, I wasn’t concerned about paying the deposit since they have such a wide variety to choose from, and I felt confident I could find something I loved. I never felt rushed during my appointment and they were so patient as I retried dresses on.Kelly, their alterations partner, perfected the fit and made me feel even more comfortable in my dress when we had some last minute changes. Would highly recommend working with Truly Forever and making them your first choice when researching where to find your wedding dress!
Y
Yennhi Sent on 03/04/2024
5 out of 5 rating

Ariana is amazing!

Came here as a guest with my sister who is getting married and the place is very cute! Everyone was friendly but our expert was Ariana and she was so helpful with providing options and being hands on during the whole appointment! To say the least, she said yes to the dress!
K
Kelly Sent on 03/03/2024
5 out of 5 rating

Wonderful!

Ash was so incredibly helpful! She made everyone comfortable and made the whole experience amazing! I appreciate the time she took to help me pick my dress out. I couldn’t have done it without her!
D
Diemmy Sent on 03/02/2024
5 out of 5 rating

Amazing Experience!

This place has such a large selection and their staff were all so kind. Ariana was so helpful and the process couldn’t have gone smoother. She helped add details that led me to finding the perfect dress. Highly recommend!
S
Shannen Sent on 03/02/2024
5 out of 5 rating

Amazing - The best Time

Erica was awesome!! I found my dress with her and I didn’t even have any reference photos. Erica was kind, thoughtful, and thorough!!

THANK YOU ERICA🥂💙

N
Nadege Sent on 02/22/2024
5 out of 5 rating

Amazing experience and beautiful dress selections

Miss Rebekah was so nice and so helpful. I went into this shopping to browse and came out with my wedding dress and veil for my wedding. She was patient, fun, supportive, accommodating, kind, and overall generous with her time and her experience.
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

720
WeddingWire Couples' Choice Awards 2025 Winner
WeddingWire Couples' Choice Awards 2024 Winner
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2013 Winner
WeddingWire Couples' Choice Awards 2012 Winner

Professional Network & Endorsements

1 Endorsement
DS Hair & Makeup Creations, LLC DS Hair & Makeup Creations, LLC Wedding Hair & Makeup

Look no further for the most amazing dresses, prices, and customer service! They carry wedding gowns, bridesmaids and flower girl dresses. For finishing touches, they have gorgeous veils and accessories to create your ideal bridal look. I highly recommend this bridal boutique to any bride!

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