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About

The White Magnolia is Florida's exclusive designer bridal boutique located in Jacksonville, Florida. We feature designer such as Kelly Faetanini, Dany Tabet, Pronovias, Martina Liana, and many more. We pamper our brides with an individual, private appointment in order to work with them one on one through the dress finding process.The White Magnolia is here to provide the brides of Northeast Florida with an unforgettable dress shopping experience where they are presented with top of the line gown selection and a uniquely personal experience.

At The White Magnolia, we believe that your dress shopping experience should be memorable. We welcome you to come experience the sophisticated, yet relaxed atmosphere of our beautiful, new San Marco boutique. As Jacksonville & Tampa’s exclusive appointment only boutiques, we invite you to come in and enjoy the boutique all to yourself with family and friends. Relax, have a glass of champagne, enjoy fresh flowers, and leisurely shop for what will be, without a doubt, the most memorable day of your life.

We believe that today’s bride deserves an experience that is a step above the rest. Every bride deserves to be pampered! We love making our brides feel special and giving them a pleasant experience. We believe that its the little things that matter most and we take pleasure in getting to know each and every one of our brides on a personal level. We would love to help make your dress shopping experience unforgettable!

  • Woman-owned
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Frequently asked questions

Who do you provide services for?

Bride

Which of the following items do you offer?

Hair Accessories
Veils

Reviews of The White Magnolia Bridal Collection

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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White Magnolia JAX receives glowing reviews for its exceptional service, especially highlighting the individual attention provided by staff members like Bailey and Megan. Reviewers praise the diverse and extensive dress selection, catering to various styles and sizes. Customers appreciate the personalized and inclusive experience, with one reviewer noting the effort made to accommodate a long-distance dress shopping experience seamlessly. Overall, White Magnolia JAX stands out for its positive and welcoming atmosphere, making the dress selection process memorable and enjoyable for brides.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

White Magnolia JAX receives glowing reviews for its exceptional service, especially highlighting the individual attention provided by staff members like Bailey and Megan. Reviewers praise the diverse and extensive dress selection, catering to various styles and sizes. Customers appreciate the personalized and inclusive experience, with one reviewer noting the effort made to accommodate a long-distance dress shopping experience seamlessly. Overall, White Magnolia JAX stands out for its positive and welcoming atmosphere, making the dress selection process memorable and enjoyable for brides.

S
Stefani Sent on 09/04/2023
5 out of 5 rating

Beautiful place to find a dress

I loved my experience of finding my dress. I had recently moved to FL so my mom and sisters and friends from home couldn't join, and they were so nice and allowed me to bring my laptop to set up a video call with my mom and sisters. We ended up finding the perfect dress, and the ordering and pick up process was easy and fun. They also helped me find a veil that I had tried on in the store with the dress but didn't buy that day and it was hard to track down at first, but they communicated with me a lot over email until we finally found it! Highly recommend the White Magnolia JAX.
Christina
Christina Sent on 03/20/2025
5 out of 5 rating

Wonderful experience

This was such a wonderful process, and Bailey made myself and my guests very comfortable. Loved her enthusiasm! Large dress selection and I said yes to the dress! Thank you for making this am experience I will never forget!
MK Sullivan
Mk Sent on 12/14/2023
5 out of 5 rating

THE best bridal store!

I had such an incredible experience! Megan is one of the kindest people I have ever met!! She was so helpful in helping me find the perfect dress for me!! Finding THE dress is such a special process for a bride and I cannot thank White Magnolia enough for making it one to remember! Thank you Megan for making me and my girls feel so welcomed!!
Shelby
Shelby Sent on 11/11/2023
5 out of 5 rating

Magical experience for any size!

I’m a bigger girl and was nervous about shopping at a boutique but fell in love with their dresses after seeing the White Magnolia on social media. I figured I’d at least try and booked an appointment. Not once did I experience anything but positivity and excitement from everyone working there. They had a HUGE selection of dresses in my range in so many different styles. I found my dream dress here and the staff really made the experience so wonderful!!
Amber
Amber Sent on 10/13/2023
5 out of 5 rating

Best Dress Experience

I had the best experience choosing my dress at White Magnolia. I had been to one off the rack place in Tampa before hand and it was so far above and beyond that experience I am so glad I didn’t find what I wanted before I came here. My stylist was an Angel and she helped hand pick some dresses for me that were SHOCKINGLY my style and it was not uncomfortable and awkward. I felt right at home, I laughed, I cried, I enjoyed every second of this day and am so grateful it’s where I found my dream dress!
K
Kerri Sent on 02/11/2023
5 out of 5 rating

Love this bridal shop

Wonderful bridal shop, they make you feel very special! Reasonable prices!
Alexis
Alexis Sent on 02/09/2023
5 out of 5 rating

Perfect Fit

My experience with White Magnolia was nothing short of exceptional. They were my first stop and after visiting a few other places, I returned to them to purchase my gown. They were so friendly and the space is so beautiful. It really does make the experience.
A
Alyssa Sent on 11/14/2022
5 out of 5 rating

My dress was flawless!

My wedding dress was beautiful! The staff knew how to make you feel special. They had so many options, and very unique dresses! I got sooooo many compliments throughout the whole night!
Cherine
Cherine Sent on 01/03/2022
5 out of 5 rating

White Magnolia Bridal

Of the seven (yes, SEVEN) bridal shops I visited during my wedding dress search, the White Magnolia was definitely the best overall shopping experience I had -- even though I ultimately found my dress elsewhere.

When I first moved to Tampa, I literally drove by this store every single day on the way to work and always thought it was just the cutest place. I said to myself that if I ever got engaged, I needed to try on dresses there. Well, pigs started flying somewhere, because I'm actually getting married -- so this was one of the first places where I booked an appointment.

As the date neared, my stylist Kinley emailed me a questionnaire to fill out, as well as a "bridal profile" link where I could browse their entire inventory on their website, filter by price, designer, or dress silhouette, and favorite the dresses I liked in advance of the appointment. No other stores I visited had this kind of setup, and I thought it was really cool. Kinley also texted with me at length about what I was looking for and browsed my Pinterest to get an idea of the styles and fabrics I was eyeing.

When the actual appointment day arrived, my future mother-in-law and I walked into the shop and thought it was just as cute on the inside. I loved the clean layout, the exposed brick, the chandelier, how light and airy it was... all of it. It's just a lovely store. Kinley led us back to our own private dressing area, which was quite spacious and pretty, and even had a welcome sign with my name on it set by the window.

I tried on probably 5-6 dresses but really gravitated toward the Maggie Sottero ones, and adored two of them in particular. One I liked everything about it except the neckline, and didn't know how I would change it, and the other I really liked overall except I preferred the train on the first one. Both were fitted gowns and I still had an A-line gown in mind from a previous store visit that I couldn't get out of my head... but that second gown made me think I should just get that. I thought I would show photos to my bridesmaids and get their thoughts. After we left the store, Kinley texted to say the second gown was actually discontinued, so if I wanted that one, it would have to be the sample in the store. After showing photos to my bridesmaids, they said to go with the A-line from the other shop instead.

I will say, the prices on the dresses here were more reasonable than I expected them to be. I really did anticipate them being pricier but was pleasantly surprised when I saw the price tags. One thing that gave me pause was they have signs in the dressing areas that say not to take photos until you've said yes to the dress. Now, it wasn't really enforced here and I'm glad since I couldn't have my bridesmaids with me (they all live out of the area/state), but that was definitely a concern of mine going into this appointment. Otherwise, this was a wonderful experience -- and even though I didn't "say yes to the dress" here, I wouldn't hesitate to recommend them to other brides.
Lauren
Lauren Sent on 11/19/2021
5 out of 5 rating

Highly Recommend!

I visited a couple wedding dress boutiques and The White Magnolia definitely stood out. The staff was always responsive and accommodating. They have a great selection of dresses and the personal bridal rooms were clean and spacious. I had such a wonderful experience here and would highly recommend!
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Awards

387
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2013 Winner
WeddingWire Couples' Choice Awards 2012 Winner

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