French Novelty is a formal and wedding dress boutique located in Jacksonville, FL. They specialize in high-quality gowns and unique designs for destination weddings, beach weddings, elopements, and brides on a budget that wants a unique dress! Founded in 1911, this family-owned and operated business loves helping their brides feel beautiful and confident on their special day!

This elegant one-stop shop can help you find the dress you've always wanted at an affordable price. Most bridal dresses in this boutique range $800 and under and are available for purchase right off the rack! If you are needing to order a dress most of their designers offer a quick turn around of 1- 8 weeks.
French Novelty is committed to helping couples find the perfect wedding attire for their entire bridal party.
They offer wedding gowns, bridesmaid gowns, mother of the bride dresses, flower girl, tuxedos, and accessories from wedding designers such as Dessy, Alfred Sung, Watters, Mori Lee, and Mon Cheri, among many others.

Services Offered

The French Novelty team goes by appointments so you can enjoy a seamless shopping experience with the focused attention of our bridal stylist. During your appointment, you may explore a variety of styles, from mermaid wedding dresses, sleek and minimalist gowns, to whimsical tulle creations. The experienced staff is on hand to help every bride to be find their dream dress. With their vast range of dresses, you are sure to find something that fits your unique style and personality.

Customers can be accompanied by up to four guests, for support and guidance as they search for their dream gown. The store carries a range of wedding accessories in addition to gowns, such as veils, jewelry, belts, garters, and hair accessories.

Let's make your vision a reality!