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On WeddingWire since 2009

French Novelty is a formal and wedding dress boutique located in Jacksonville, FL. They specialize in high-quality gowns and unique designs for destination weddings, beach weddings, elopements, and brides on a budget that wants a unique dress! Founded in 1911, this family-owned and operated business loves helping their brides feel beautiful and confident on their special day!

This elegant one-stop shop can help you find the dress you've always wanted at an affordable price. Most bridal dresses in this boutique range $800 and under and are available for purchase right off the rack! If you are needing to order a dress most of their designers offer a quick turn around of 1- 8 weeks.
French Novelty is committed to helping couples find the perfect wedding attire for their entire bridal party.
They offer wedding gowns, bridesmaid gowns, mother of the bride dresses, flower girl, tuxedos, and accessories from wedding designers such as Watters, Mori Lee, and Mon Cheri, among many others.

Services Offered

The French Novelty team goes by appointments so you can enjoy a seamless shopping experience with the focused attention of our bridal stylist. During your appointment, you may explore a variety of styles, from mermaid wedding dresses, sleek and minimalist gowns, to whimsical tulle creations. The experienced staff is on hand to help every bride to be find their dream dress. With their vast range of dresses, you are sure to find something that fits your unique style and personality.

Customers can be accompanied by up to four guests, for support and guidance as they search for their dream gown. The store carries a range of wedding accessories in addition to gowns, such as veils, jewelry, belts, garters, and hair accessories.

Let's make your vision a reality!

Frequently Asked Questions

What are your price ranges for full-priced wedding gowns?

Under $500

What are your price ranges for full-priced suits and tuxedos?

Under $200
$200 - $499

What are your price ranges for suit and tuxedo rentals?

$100 - $199
$200 - $299

How do you price dress alterations?

By Piece

Who do you provide services for?

Father of the Bride
Father of the Groom
Flower Girls
Mother of the Bride
Mother of the Groom
Ring Bearers

Which of the following services do you provide?

Appointments Only
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
Partial Sale
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Any other questions?

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4.9 out of 5 rating
106 Reviews
  • Quality of service
    4.9 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
99% Recommended by couples

18 User photos

106 Reviews
Amanda J. Married on 10/21/2022
5 out of 5 rating

Wonderful bridesmaid shopping experience!

I went to French Novelty to find a bridesmaid dress for my sister's wedding wedding, and had a wonderful experience. Laurie was extremely helpful pointing me towards designers that had dresses in the color and fabric that my sister had selected. I absolutely loved the dress I picked, and the process of purchasing the dress and getting it in to the store were very smooth. I'd highly recommend French Novelty for any formalwear needs!
Sapphire Getting married on 05/20/2024
5 out of 5 rating

Amazing! I loved French Novelty. Thank you to Amanda who helped me find my dress.

I went in without having any experience in trying on wedding dresses. I had a pretty good idea about what I was looking for but no idea what looked good on me since I’d never tried on any wedding dresses. Amanda was amazing and patient as I tried several different styles. She listened to what I liked and what I didn’t about the dresses me and my MOH chose and then chose several others for me that we hadn’t thought of. I said yes to a beautiful dress that I wasn’t certain I was gonna find. I’m tiny and Amanda was so awesome with helping me feel beautiful and informing me of what customizations I could make to my beautiful dress.
Brenda E. Getting married on 04/27/2024
5 out of 5 rating

Katie and Luralia were top notch;

Because of the attention and professionalism of Katie and Luralia my sister not on bought her wedding dress here I also bought my brides maid, and our mom bought her mother of the Bride dress. I cannot express how much we appreciate these two ladies! They took a very stressful situation and made is fun and relaxing as it should be. These two are you top employees.
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