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On WeddingWire since 2009

The White Gown Bridal Salon is a serene, spacious environment with a treasure of exquisite gowns created in the most luxurious fabrics. Personal attention offers the bride an intimate, one-on-one experience solely committed to helping her find the exact gown envisioned. With the unique in-house capability to ‘custom’ any dress in the collection to fit her individual personality and style, each gown becomes truly an original work of art. Here beauty, luxury and unsurpassed service touch everyone.

Our featured designers include Alyne by Rita Vinieris, Rivini by Rita Vinieris, Pronovias, Atelier Pronovias, Pronovias Privee, Vera Wang Bride, Enzoani, Blue by Enzoani, Amsale Couture, Nouvelle Amsale, Watters Brides, Willowby, WToo, By Watters Little White Dress, and Amsale Little White Dress.

Please visit our website to see a large selection of the gowns currently in the collection!

  • Hispanic or Latinx-owned
  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999

How do you price dress alterations?

Flat Fee

Who do you provide services for?


Which of the following services do you provide?

Appointments Only
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Plus Size Gowns
Sample Gowns

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?


What is your return policy?

Final Sales
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4.6 out of 5 rating
94 Reviews
  • Quality of service
    4.6 out of 5 rating
  • Average response time
    4.7 out of 5 rating
  • Professionalism
    4.6 out of 5 rating
  • Value
    4.5 out of 5 rating
  • Flexibility
    4.6 out of 5 rating
92% Recommended by couples

5 User photos

94 Reviews
Elizabeth I. Sent on 01/21/2024
5 out of 5 rating

Fantastic, helped with tight timeline! 10/10

I had a fantastic experience with the White Gown team! Nela made my shopping experience relaxed and fun—she quickly understood my style and brought out lots of fun options. She was super respectful of my smaller budget. I was on a tight timeline (visited the shop in June and was getting married early Dec), but they listened to my worries and reassured me they could and would make that work. They did! They even moved my final fitting with their in-house tailor up a week when I needed it. They gave me great advice on transporting the dress as well. Loved that it was a more boutique, smaller feel and that they had such a fun variety of dresses. Booking appts was easy unlike many other stores!
Amy L. Sent on 11/12/2021
5 out of 5 rating

Great experience!

I had been to several bridal salons prior to The White Gown but ultimately purchased my dress here. It's a small boutique so we had a very intimate shopping session here which was great. They were so accommodating and walked me through the entire process carefully. I went to a few other shops and they were no where near as helpful or transparent with pricing and the process. I came here knowing exactly which dress I wanted so my experience was a little different than others. I came here because they had the dress I wanted closer to the color and fabric option I wanted. Even though it wasn't exact, they showed me with multiple dresses on what it would be and even contacted the manufacturer to confirm which colors and material were the ones I needed. Everything worked out perfectly!
Corinna D. Sent on 08/06/2019
5 out of 5 rating


Loved The White Gown! I didn’t want to go to any large stores where it would be chaotic. The White Gown is a tiny boutique in Manhattan. I believe they only see 2 brides at a time. I purposely went during a Hayley Paige trunk show since I knew that’s what I was most interested in. I didn’t plan to purchase my dress the day I went but I got a trunk show discount. I also got the matching veil. I knew all along I wanted something non traditional for my dress, and the Hayley Paige Kellan dress ended up being perfect! However I ordered my dress over a year in advance and there was one day I second guessed my decision. I called the shop crying asking to come try it on again as well as a different dress I had my eye on and they were so nice and accommodating. It was super convenient for me to purchase my dress in the city and be able to have my alterations there as well.
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