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The White Gown
The White Gown
WToo Brooks
WToo Brooks
I found my gown!
I found my gown!
Watters Lucetta
Watters Lucetta
Gown gallery
Gown gallery
Watters Amore
Watters Amore
Blue by Enzoani Olenka
Blue by Enzoani Olenka
WToo Hilty
WToo Hilty
Rivini Phoebe
Rivini Phoebe
Amsale Theia
Amsale Theia
Vera Wang Faustina
Vera Wang Faustina
Hayley Paige Decklyn
Hayley Paige Decklyn
Pronovias Octavia
Pronovias Octavia

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The White Gown
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Attributes highlighted by couples

Tuxedos
Fittings and Adjustments
Dress Selection

About

On WeddingWire since 2009

The White Gown Bridal Salon is a serene, spacious environment with a treasure of exquisite gowns created in the most luxurious fabrics. Personal attention offers the bride an intimate, one-on-one experience solely committed to helping her find the exact gown envisioned. With the unique in-house capability to ‘custom’ any dress in the collection to fit her individual personality and style, each gown becomes truly an original work of art. Here beauty, luxury and unsurpassed service touch everyone.

Our featured designers include Alyne by Rita Vinieris, Rivini by Rita Vinieris, Pronovias, Atelier Pronovias, Pronovias Privee, Vera Wang Bride, Enzoani, Blue by Enzoani, Amsale Couture, Nouvelle Amsale, Watters Brides, Willowby, WToo, By Watters Little White Dress, and Amsale Little White Dress.

Please visit our website to see a large selection of the gowns currently in the collection!

  • Hispanic or Latinx-owned
  • Woman-owned

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499
$6,500 - $7,999

How do you price dress alterations?

Flat Fee

Who do you provide services for?

Bride

Which of the following services do you provide?

Alterations
Appointments Only
Cleaning
Preservation
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales
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Any other questions?

Reviews of The White Gown

We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.
4.6 out of 5 rating
4.6 out of 5 rating
95 reviews
92% recommend it
Write a review
  • Quality of service
    4.6 out of 5 rating
  • Average response time
    4.7 out of 5 rating
  • Professionalism
    4.6 out of 5 rating
  • Value
    4.5 out of 5 rating
  • Flexibility
    4.6 out of 5 rating
Write a review
The White Gown - 1
The White Gown - 2
The White Gown - 3
+2 User photos
The White Gown - 4
Elizabeth
Elizabeth I. Sent on 01/21/2024
5 out of 5 rating

Fantastic, helped with tight timeline! 10/10

I had a fantastic experience with the White Gown team! Nela made my shopping experience relaxed and fun—she quickly understood my style and brought out lots of fun options. She was super respectful of my smaller budget. I was on a tight timeline (visited the shop in June and was getting married early Dec), but they listened to my worries and reassured me they could and would make that work. They did! They even moved my final fitting with their in-house tailor up a week when I needed it. They gave me great advice on transporting the dress as well. Loved that it was a more boutique, smaller feel and that they had such a fun variety of dresses. Booking appts was easy unlike many other stores!
  • The White Gown - 5
Nicole
Nicole Sent on 07/01/2024
5 out of 5 rating

The perfect wedding dress!

Found my perfect wedding dress at the white gown! They have so many options and also the team there is so great at helping you work through your ideas and visions. It's great to go in with an idea of what you like - but they are great at helping you pull some really amazing options.

Also, they worked my shorter than desired timeline for wedding dress alterations and also helped me create some additional components to my dress that I really loved!
A
Amy L. Sent on 11/12/2021
5 out of 5 rating

Great experience!

I had been to several bridal salons prior to The White Gown but ultimately purchased my dress here. It's a small boutique so we had a very intimate shopping session here which was great. They were so accommodating and walked me through the entire process carefully. I went to a few other shops and they were no where near as helpful or transparent with pricing and the process. I came here knowing exactly which dress I wanted so my experience was a little different than others. I came here because they had the dress I wanted closer to the color and fabric option I wanted. Even though it wasn't exact, they showed me with multiple dresses on what it would be and even contacted the manufacturer to confirm which colors and material were the ones I needed. Everything worked out perfectly!
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Awards

95
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner
WeddingWire Couples' Choice Awards 2013 Winner

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Dress & Attire New York City
Dress & Attire New York
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