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Weddings

About

Warehoused in Bonham, Texas, The Asher Lane is a purveyor of luxury bridesmaid dresses and other wedding-related tips and advice. We use hand-selected premium fabrics to ensure your garments are of the highest quality. Our dresses are unique and feature built in bra pads that can removed or exchanged, because lets be honest we are not all made the same. We also offer virtual appointments, home try on boxes and some in person appointments that allows you to see our dresses live and ask us any questions you may have. We are here to make your experience seamless and fun!

  • Woman-owned
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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

Under $500

What are your price ranges for full-priced suits and tuxedos?

Under $200

What are your price ranges for suit and tuxedo rentals?

Under $100

How do you price dress alterations?

By Piece

Who do you provide services for?

Bridesmaids

Which of the following services do you provide?

Appointments Only

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Exchanges
Full Refund
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Reviews of The Asher Lane

5.0 out of 5 rating
5.0 out of 5 rating
3 Reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
J
Janea L. Sent on 12/11/2021
5 out of 5 rating

They are so lovely to work with and they make sure all your needs are met! They made it easy and enjoyable!

They are all extremely professional and very helpful! They are flexible to meet your availability and they always have timely responses. Not only are the people behind the company amazing to work with but the dresses are stunning. They are so flattering on everyone and so comfortable while looking and feeling good!
A
Anjiya T. Sent on 12/10/2021
5 out of 5 rating

A very heartwarming experience

The staff is really nice and welcoming. I loved wearing their pieces.
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Lauren W. Sent on 12/10/2021
5 out of 5 rating

An absolute dream to work with

This brand KNOWS WOMEN and knows women’s bodies. These dresses are LUXURY! Absolutely beautiful and the most flattering fit ever. I am so impressed!
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Awards

3

Team

Melody Hammett
Melody Hammett
Owner

Having a blended family of 4 young adults and our first grand baby, my days are fueled with Jesus and coffee!! Being the mom of the bride made me realize the importance of the construction of special occasion dresses. Simple additions such as the built-in bra feature, having high quality fabric at affordable pricing were very important. I have been in the boutique business for over 6 years and love to inspire, uplift and boost women’s confidence.

Tonya Horton
Tonya Horton
Operations Manager

I joined Asher Lane because I loved Melody’s vision. Not only is this company about providing great quality dresses, but also about giving back and helping others.

Customer service is my number one priority. Having three girls myself, I have seen a few bridesmaid dresses in my time. I want to make sure you have a great experience and feel great in the dress you purchase. I am here to assist you with virtual appointments and any needs that you have. I look forward to working with you."

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