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Event Coordination
Guest Management
Understanding the Couple's Vision
Stress-free planning


Welcome to Simplicity.

Where every aspect of your event is, well, simple.

We are THE event specialists in the Roanoke Valley. But what makes us different?

Our founders have a combined 60 years experience in the hospitality business and have all lived and worked in the Roanoke Valley their entire lives. We have the connections to recommend the perfect vendors for your vision.

Not only does our years of experience set us apart, we also believe it's our passion that makes us difference. Planning is our passion and that’s what we do.

We don’t try and do flowers or photography on top of orchestrating your event. What that means is you can rest assured on your big day, when you need us we're right there. You hire an event planner to do just that ... to PLAN and to EXECUTE. We double check and triple check everything. We meet with your vendors and communicate directly with them to make sure every one is on the same page every step of the way.

We are proud that our founders all have backgrounds working in food & beverage. We have a former Restaurant Manager, former Director of Catering and even an an executive Chef as our founders! Events have been our lives and we believe your guests will remember your event based on their experience . . .and they remember the food!

So what makes us different? We have local connections, we plan, and we understand the basic needs for events. That's it. That's the difference. It's that simple.

Be sure to "like" us on Facebook when you check out our latest photo albums!

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Frequently asked questions

What is the starting price for day-of wedding coordination?


What is the starting price for partial wedding planning?


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What wedding events do you provide services for?

Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Double Weddings

How many planners are on your team?

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5.0 out of 5 rating
57 Reviews
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    4.9 out of 5 rating
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  • Professionalism
    5 out of 5 rating
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99% Recommended by couples

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57 Reviews
Kate M. Sent on 07/27/2021
5 out of 5 rating


Peggy was fantastic to work with and made the day go so smoothly! We are glad we had her for more than just the day of to help coordinate vendors and help us with things we didn’t event know about!
Kirsty M. Sent on 01/03/2021
5 out of 5 rating

Peggy Walker was the Best

Peggy Walker was a pleasure to work with. She works very hard to ensure the wedding day is perfect. She goes above and beyond and assisted us in many ways. I would recommend her to anyone looking for a day of coordinator who cares and provides excellence.
Doris A. Sent on 11/29/2020
5 out of 5 rating

Peggy Walker wedding planner/Simplicity

I thought I was organized! Our wedding planner, Peggy Walker, was spot on. So easy to work with and had so much knowledge to offer. If I had any questions she had the answers. Peggy coordinated all our vendors, which made the day run so smoothly. She also made herself available 24/7 which was so valuable to me. Peggy is worth her weight in gold!
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WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner


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Vicki Itson
Vicki Itson

Vicki has lived and worked in the Roanoke Valley all her life. She started in the event business in 1987 while still in high school, and has never left! Throughout her career in the hospitality industry, Vicki's experiences in various places has given her the experience necessary to be proactive in planning events. She thinks through every scenario, because she's seen it all!! Communication and details are her strong suit which ensures no detail is overlooked.

Also with that many years in the same location, she has fostered important connections and relationships with local vendors that will benefit YOU. Vicki prides herself on being able to get a vision for your perfect day, and pairing that with a vendor that will make YOUR dream come true. It's not about vendor lists - it's about who will work best for you. When Vicki left the hotel business in 2011, she started Simplicity and has since brought on two of the best planners you could ever find! We believe our years of experience make us different.

Vicki is the mother to three awesome almost-all-grown-up boys. When not working, you'll usually find her at her church working with the youth group, or doing mission work locally, state-side, or globally.

Peggy Wright-Walker
Peggy Wright-Walker
Sr. Wedding Planner

Peggy's event planning career began at The Hotel Roanoke & Conference Center in 2006. Peggy says "I was very fortunate to have a great Manager during the first years of my career, Vicki Itson! Vicki was a great mentor and inspiration. She challenged me to learn about Food & Beverage, probing with clients and and detailing events. I owe Vicki so much for believing in me and helping obtain confidence in Event Planning."

In addition to weddings, Peggy has an extensive background for non-profit fundraising, social and corporate events. But she admits, weddings are her favorite. She loves working with Brides and a Grooms! It gives her a lot of pleasure to turn their dreams into reality.

With Peggy's background knowledge of contracts, local vendors, attention of details and overseeing events, she will help make your event a memorial occasion.

During her free time, you'll always find Peggy on the go. Whether lunching with friends, relaxing at her house on the river, or spending quality time with her mother, she is always on the move. And a little fun fact about Peggy ... she solo flew an airplane when she was 16!
(540) 353.7778

Courtney Powell
Courtney Powell
Sr. Planner

Courtney and Vicki met in 1987 while both working at a local hotel and have been both close friends and colleagues for most of their professional lives.

Courtney (a proud Hokie) grew up in Northern Virginia. After spending a few years in Richmond when her children were small, she returned to make her home in Southwest Virginia. Courtney began her hospitality career in a hotel kitchen while still at Virginia Tech, She continued her culinary training after graduation, and then made the transition to event coordination where she has remained ever since. She has served as an Event Coordinator and/or Catering Director in hotels as well as in private clubs. Locally, those include Roanoke Country Club, Hotel Roanoke and Conference Center and the Inn at Virginia Tech.

Courtney is well known for her eye for detail and her constant quest to be sure that everything is "just right". Over the years, she has worked with a wide variety of guests and clients from many different backgrounds and cultures. She takes great pride in working to understand what is important to each one of them, and then bringing life to their vision. She will be your liaison from start to finish. Always honest and always putting your interests first.

Courtney's two children are all grown up now, but she is settling into her empty nest by sugaring up her grandkids before they head home, or rescuing more cats than her husband will allow.

Professional Network & Endorsements

14 Endorsements
Olivia Diane Photography Olivia Diane Photography Wedding Photographers

Simplicity is amazing! They are thorough and do everything in their power to accommodate each wedding according to the wishing of their client. They coordinated my wedding and have coordinated many weddings and events that I have both attended and worked at as a photographer! I would highly recommend Simplicity's staff and expertise for the perfect wedding day experience!

Rev. Kanta Bosniak Rev. Kanta Bosniak Wedding Officiants

Vicki Itson of Simplicity is an absolute joy to work with! She's super-organized, energetic and fun, yet calm and focused. She's great with planning and execution. She has a big picture vision and a deft touch with details. There are so many people to bring together to make a wedding happen, and Vicki makes sure everyone involved is on the same page. Her business name says it all. She has a talent for handling multiple tasks efficiently and in an upbeat, cheerful manner, so that the overall event goes smoothly. Consequently, with her as Wedding Director, the couple can relax and enjoy their special day. I highly recommend her. -Rev. Kanta Bosniak, officiant

Green Designs Green Designs Wedding Florists

Vicki has the gift of putting the bridal couple at ease and reducing their stress levels on their big day. She is wonderful to work with and helps the other vendors with their setup, which contributes to a successful event for all.


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