For more than 45 years, Sasha Primak has been creating breathtaking diamond jewelry. Even today, Sasha personally oversees his signature jewelry production process—a fusion of old-world Russian and Italian craftsmanship combined with the most cutting-edge technological innovations of our time.

Customization & Innovation
Sasha Primak provides you with the tools and resources you need to customize unique expressions of love, commitment, and creativity. Our team of jewelry experts will walk you through the process by selecting certified diamonds from our extensive inventory, choosing your favorite metal, and engraving something special. For higher levels of personalization, our team will work with you to create a design of exquisite beauty that will be uniquely yours.

Quality & Craftsmanship
Sasha Primak is a full-service jewelry manufacturer—conflict-free diamonds are hand-selected by our expert gemologists, our proprietary hypoallergenic metals are cast on the premises in our internationally renowned precious metals foundry, and all jewelry is exclusively produced here in our New York City design studio. All finished jewelry is carefully inspected by our knowledgeable and experienced quality control department to ensure that you are getting a product that Sasha Primak fully stands behind.

Attainable Luxury
Because we internally handle all aspects of the jewelry production process, we are able to keep expenses and inventory levels as low as possible, enabling us to pass on the savings to our customers. No matter how large or small your design might be, our highly talented staff of jewelers is available to serve every customer, making our luxurious jewelry attainable for all.

Lifetime Warranty
The amount of time and effort you spend researching and customizing your diamond jewelry is guaranteed to be reflected in the final product you receive. Every piece of Sasha Primak jewelry reveals a meticulous and thorough creation process which allows us to confidently stand behind everything we make. Our jewelry is incredibly well-crafted and the quality is guaranteed for life, ensuring that you can cherish it for many generations to come.