Romana Lai is a New York City–based luxury bridal makeup artist with over 20 years of experience in fashion and editorial beauty. As the founder of Romana New York, she specializes in high-end, on-location bridal hair and makeup services for modern, refined brides.

Known for her signature “second-skin” aesthetic, Romana creates timeless, elegant beauty that enhances natural features with precision and sophistication. Her work blends the artistry of high fashion with the intimacy of bridal beauty, bringing an editorial level of refinement to every wedding day.

Over the course of her career, Romana’s work has appeared in Vogue, Harper’s Bazaar, and numerous international fashion publications. She has also worked with notable figures including Coco Rocha, Maggie Geha, Elyse Taylor, Ophélie Guillerm, Oluchi Onweagba, Celia Au, and Lyn Slater.

Originally from Taiwan, Romana’s journey in beauty has taken her from Asia to the runways and studios of New York City, shaping a distinctive artistic perspective rooted in precision, elegance, and cultural awareness.

Through Romana New York, she serves luxury bridal and private clients throughout New York City, Greenwich, Westchester, and destination weddings worldwide.

Romana believes that true beauty should feel effortless and alive. "Real beauty breathes. It doesn’t shout—it softly draws you in.