I have not personally bought a diamond or jewelry from this firm but if I was in the market – they would be my first choice. I have known Anthony and his family for several years when I videotaped multiple life-cycle events for them. They are wonderful clients, easy to deal with, patient, courteous and caring at all times. (In my opinion - all essential attributes in the jewelry business). My cousin told me she grew up in the same neighborhood as Anthony and remembers him fondly even after 30 years. Perhaps one day I might have the pleasurable experience of becoming a Protea Diamond’s customer too.

If you're looking for top-tier service, this is the best place to go for your diamonds! Protea isn't a storefront like the retail jewelers you're used to. You make an appointment, are buzzed in and warmly welcomed. Then the parade of diamonds begins! You sit at a table and the jewels are brought to you. Informed experts, the people at Protea know what they're talking about and how to provide you with the best service AND the best jewels. They also provide appraisals. By the way, Protea is the national flower of South Africa, where owner Anthony is originally from - I love that!