This is Emily, owner of Northern Waves. I do not pay for advertising so I cannot reply to the 1-Star left on my page so I have to do it this way.

Please refer to the gallery to view her beautiful, unedited close-up photos from both makeup trials (her hair is curled in the first trial where the makeup is nearly flawless and blends perfectly without the strip lash being moved or any makeup wiped away-this one she shows in her review below). Her second makeup trial was complimentary (green sweatshirt), and she still chose Northern Waves for her wedding-day hairstyling.
I’m truly sorry you felt the way you did, especially considering the many efforts I (and others) made to resolve the situation. Northern Waves is my business, my passion, and I take everything I do seriously, especially when it comes to professionalism and transparency.
Throughout this process, I consulted with trusted industry professionals for support and guidance. Collectively, we agreed that I handled things with kindness, generosity, and flexibility. I rearranged important personal obligations—specifically, stepping away from a ticketed family event—to be present for your wedding, and I did so without resentment, simply requesting a few hours to arrange childcare, as we discussed. Additionally, I offered to settle for a lower balance than what was originally contracted.
You voluntarily signed a contract, without a trial, fully understanding that it was non-refundable. That policy was communicated clearly and repeatedly.
You were provided with two makeup trials, both of which were beautiful. At no point did I tell you that your preferences or opinions were wrong. However, your screenshots came through blurry, and it would serve no purpose for me to misrepresent that. You also acknowledged not being sure of what you wanted, which made things challenging. Even with inspiration photos, your vision was difficult to interpret—for both the artist and myself. That’s why we offered a second trial, featuring a different look—something we typically do not provide for free, but we wanted you to feel confident and beautiful.
I have a full record of our communications—demonstrating empathy, problem-solving, and multiple solutions (plans A, B, and C). I did everything possible to honor the contract. I remained patient and communicative, even when you asked for an immediate resolution to a significant financial matter. I never gave you an ultimatum—you demanded options, I provided them, and you selected “Option 1” with appreciation.
Regarding the backup artist: You were informed early on that she was attempting to adjust her schedule to accommodate your wedding. This wasn’t a last-minute request—we were both hopeful she could assist. She also expressed that your trial looks were beautiful and questioned whether she could improve upon them.
Our policies around makeup—such as providing your own lip color for touch-ups and mascara for hygiene reasons—were explained in advance. We do provide eyeliner, and your artist has confirmed she never said otherwise. All of this was detailed in the information I provided to ensure everyone was fully prepared.
Payment methods at the time of contract include credit card, Venmo, Apple Pay, or check. Clients are never pressured into a specific option.
Lastly, I was always open to a phone conversation. Every time you called, I either answered or returned your call promptly.
Many of the points mentioned above were discussed well in advance, both verbally and in writing.
My goal has always been to ensure that every person I work with feels beautiful, seen, heard, and supported. I strive to be fair and kind. But when I see an artist working tirelessly—mentally, physically, financially, and emotionally—to make a bride happy, I stand by her as well.
I sincerely hope your wedding day was everything you dreamed of.

I contacted Emily and her Northern Waves Team, knowing my Daughter was planning a destination wedding. We were extremely nervous at first because we were not familiar with any of the area vendors. Emily was extremely responsive and transparent regarding the services her Team offered and pricing for on-site hair and makeup. She was exceedingly professional in all her communication and gave a detailed description of hair and skin preparation leading up to the Big Day! My Daughter was a bit anxious on the day of her hair and makeup trial; however, upon meeting Emily, all her fears gave way to laughter and smiles! Emily was very positive. She listened to my Daughter's vision and made her feel (and look!) absolutely confident and beautiful! The wedding day was no exception! Emily and her Northern Waves Team arrived on time and prepared for my Daughter and her 4 attendants. They all had a fabulous morning together, laughing, listening to music, and sharing their stories with the Team. The overall results were truly stunning! The hairstyles and airbrushed makeup lasted throughout a very active night of dancing.
It was quite evident from our experience that Emily and her Team are highly experienced and skilled in the hair and makeup industry. I would highly recommend them for any special event!

Northern waves did a beautiful job with hair and makeup for my 10/6/23 wedding at The Homestead. Emily always responded to my questions in a timely manner and was also the one to do my makeup on the wedding day. It looked flawless and was just what I was looking for! She also did a great job with all the bridesmaids and my mom's makeup. Kendra did all of our hair and I was so pleasantly surprised with it - I had a trial with a different stylist who ended up getting Covid and not being able to make the wedding way - so going in without a trial was a little nerve wracking, but Kendra absolutely killed it! She gave me what I was looking for and everything went smoothly. Thank you to everyone involved!