New England Beauty Co. (formerly Makeup by Sonia) provides on-location luxury makeup artistry for all occasions across New England and beyond.

Founded by Sonia Tapley and Brittney Fratus, our team is dedicated to ensuring your “getting ready” experience is every bit as memorable as the celebration itself. We curate a pampering atmosphere, combining luxury skincare and high-end cosmetics—always upheld by the highest sanitation standards—to create a flawless, lasting look from the first photo to the final dance.

We specialize in weddings, working closely with each bride to bring her vision to life. Every makeup look is thoughtfully designed to complement her gown, setting, and personal style—tying together all the beautiful elements of her day so she feels radiant, confident, and effortlessly herself.

For brides who want even more support, we also offer your personal bridal style edit—a beautifully curated blend of dress guidance, wedding color palette selection, and hair-and-makeup aesthetic direction, refined so your entire look feels cohesive, intentional, and stunning from every angle.