Lovely Bride Rochester is an appointment-only bridal shop located in the heart of Victor in a 200-year-old home, that is designed to make you feel like you’re hanging with your favorite people at your best friend’s house while picking out the dress of your dreams! Some of our designers include Made with Love, Louvienne, Jenny Yoo, NEWHITE, SAINT Bridal, and many more. Our wedding dresses range from $1,500–$6,000, with the majority of the gowns falling between $2,000–$3,500. Bridal appointments can be booked on our website. Rochester Lovelies, we can't wait to meet you!

Dreamed up in 2009, Lovely Bride was borne of the concept that bridal could be way cooler. An exclusive, inclusive bride club, Lovely celebrates body positivity and self-love. We work hard to choose innovative wedding dress designs in an inclusive size range. Today, Lovely is a collective of 19 female-founded, female-owned bridal shops across the US and UK. We still pride ourselves in having the best creative designer collections, including some exclusives you can only get from Lovely. We have since created one of the most inspiring bridal social media presences across Instagram, TikTok, and Pinterest. Thousands of brides shop with Lovely every year and they pay it forward by recommending Lovely to the next generation of brides.