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Fittings and Adjustments
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Dress Selection

About

On WeddingWire since 2015

Located in Rochester, New York, Lovely Bride is an indie wedding boutique. Opened in 2015 in the Victor neighborhood, their Rochester shop has served couples as a relaxed and fun oasis to seek that special piece. The friendly and knowledgeable sales stylists will happily guide you through the possibilities and help you to find your perfect gown.

Services Offered

The Lovely Bride team is dedicated to creating an inclusive and uplifting experience for all of its clients. This boutique draws on the talents of indie designers with creativity and favors those with a body-positive ethos. These clothiers seek to be transparent and supportive at all times. Their made-to-order lead times vary between four and six months, and service is by appointment only. Additionally, this shop offers a variety of accessories, such as belts, jewelry, hair accessories, and veils.

  • Woman-owned

Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$1,000 - $2,499
$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?

Bride

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

Less than 6 months
6-8 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales
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5.0 out of 5 rating
50 Reviews
  • Quality of service
    5 out of 5 rating
  • Average response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
94% Recommended by couples
SamDavid
Samdavid K. Sent on 10/15/2023
5 out of 5 rating

Perfect Experience

I visited the shop a total of three times and had the best time on every visit. Kendall went above and beyond for me, and I felt so supported by her! She involved my family, but checked in a few times to make sure the involvement level was still good with me. She kept the vibes positive, fun, but still intent on finding the dream dress. I thought I knew what style I wanted, but Kendall listened to my complaints about the first few dresses in that style, and brought me something of a little different look, but still in line with what I had been wanting. It was the dress of all dresses, and I knew before we even moved the curtain that it was the one.

I didn't feel pressure to buy right away, and came back a few weeks later to officially order the dress. My dress came in exactly on time and they gave a great list of seamstresses in the area. I could not be happier with the experience there, and have already sent two of my friends to the shop!
M
Makenzie Sent on 10/04/2023
5 out of 5 rating

An absolute MUST!

I found THE dress here! I had such a wonderful and comfortable experience. It felt very private with my mom and sister in law with me which was amazing. My dress was the 5th I tried on and I knew it was the one. The associate working with us was so attentive and really took my tastes and preferences into consideration to pick out the perfect styles. My dress even has the cutest removable sleeves and I picked out the best belt to go with it! The whole process was so easy and painless. I highly recommend shopping for your big day here!!
Rachel
Rachel B. Sent on 08/03/2023
5 out of 5 rating

love, love, LOVE!

I went to about 7 other shops in Buffalo before heading to Lovely Bride in Rochester. I immediately fell in love with the customer service, ambiance & their dress selection! Kendall was a doll to work with and made me feel amazing!! My wedding was 7.22.23 and I am ecstatic on my dress + veil choice from Lovely. I went with 'Windsor' Alyne by Rita Vinieris gown and the Jackson veil by Untamed Petals. Thank you so much for everything!
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Awards

50
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2021 Winner
WeddingWire Couples' Choice Awards 2020 Winner
WeddingWire Couples' Choice Awards 2019 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner

Real Weddings

Melanie & Sam
39 photos · 06/17/2023
Katy & Paul
106 photos · 10/11/2020
Jess & Chris
149 photos · 10/10/2020

Professional Network & Endorsements

2 Endorsements
Verve Event Co. Verve Event Co. Wedding Planners

I love all the staff at Lovely Bride. Katie the owner has exquisite taste and curates a beautiful collection of gowns for so many styles. Julia is an amazing stylist and is so knowledgeable and fun to work with. I tell all my clients looking for a unique, romantic, or modern style, Lovely Bride is the only place to shop for wedding gowns. Everyone there will help you find the dress to show off the best version of you.

Jill Bates Fashion Jill Bates Fashion Wedding Dresses

Lovely Bride in Victor, NY delivers the best customer service & truly cares for each and every bride. Katie and her staff go the extra mile for their clients.

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