As the OG indie bridal shop, established in 2010, Lovely Bride redefined the wedding dress shopping experience by being the first to stock undiscovered designers that offer the freshest bridal fashion. Original designs by ingenious designers is still our M.O. today, because we think you deserve the real deal.
Lovely Bride is the most exclusive, INCLUSIVE Bride Club. We provide an uplifting and empowering wedding dress shopping experience to all brides who are seeking to buy from a company with heart. Lovely celebrates body positivity and favors designers who offer dresses in an inclusive size range. We believe in transparency, empowerment, and women supporting women. We are a community, #ourlovelies.
We know that you will find our Lovely NYC shop in Tribeca to be a refreshing haven that always delivers a good time and the best dresses. Here are a few details about our NYC location below:
-Prices Range: $2000-$5000
-Made-to-order Lead Times: 4-6 months
-Sample Sizes: 8-12 and 14-22 (select styles)
-Designer Selection: Alexandra Grecco, Rue De Seine, Made with Love, Chosen by One Day, Lovers Society, Louvienne, Katherine Tash, Theia, Marchesa Notte, Tara Lauren, Vagabond, Anna Kara, Emmy Mae, Studio Levana
-By Appointment Only
Established in 2010.
We opened Lovely Bride as a haven for brides who wanted a wedding dress shopping experience that felt fun and laid-back, while showcasing the coolest indie designers that weren't so 'available'. Fashion industry veteran, Lanie List, had experience building lifestyle brands, so she set out to create that Lovely Life, with Instagram-worthy shops, a blog about wedding fashion, and a loyal following of brides and brand fans we call #ourlovelies. Word spread about the new way we were doing bridal, which brought us a lot of attention, including love from smart women around the country who wanted a Lovely in their town. So Lanie decided to franchise Lovely, since she loved the idea of helping women get into business. Today, Lovely is a collective of 18 individually-owned bridal shops, run by entrepreneurial, hardworking women who care deeply about offering a personalized and locally-focused experience. By shopping at Lovely, you shop local, independent and women-owned. Good on you!
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Recommended by 89% of couples
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Alexandra Kamler · Getting married on 03/07/2020
If at all possible, go see Annie at Lovely Bride!
This past weekend I went to Lovely Bride with my mom and sister. Previously, I visited another bridal salon where I was told my body measurements were disproportionate and therefore finding a wedding dress, or really any dress, would be extremely difficult.Sent on 06/09/2019
Then I met Annie, my bridal consultant at Lovely Bride. She changed my entire experience with finding a wedding gown. Annie reassured me that that prior experience was not what we were going to do, that there was no space for that in her appointment (or really any bridal appointment) and that she would make it her job to ensure I felt confident and beautiful in a gown. And let me tell you, she lived up to that standard.
After pulling a gown after gown that I had on my list, and not finding "the one," Annie suggested I try one more - just one more; a little outside the box of what I was expected. And of course, it was perfect. She knew it, and I knew it immediately.
Ultimately, Annie helped me to find a wedding gown that I feel confident and beautiful in. She also helped reintroduce me to a conversation about body image within the wedding industry and reassured me that there is space for all bodies. If you have the opportunity, I would highly recommend going to Lovely Bride and working with Annie. She is a total delight and I am so deeply grateful for meeting her and working with her. She is a true wedding dress angel.
Danielle Tideman · Getting married on 12/06/2019
Great selection, modern, stylish & wonderful customer service
I had an amazing consultant who understood what I was looking for but also opened my eyes to styles I may have not tried. Def a New York bridal boutique worth going to.Sent on 03/21/2019
Charlene · Getting married on 10/19/2019
Great experience at Lovely Bride (Tribeca)!
My bridal stylist was Kelsie. She was phenomenal. She was friendly and attentive and did an excellent job helping me select a dress for my big day. Also, the store was so cute with plenty of space for each bride to get her own individual attention. Highly recommend the shop and Kelsie!Sent on 02/11/2019