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Weddings

About

Specialties

As the OG indie bridal shop, established in 2010, Lovely Bride redefined the wedding dress shopping experience by being the first to stock undiscovered designers that offer the freshest bridal fashion. Original designs by ingenious designers is still our M.O. today, because we think you deserve the real deal.

Lovely Bride is the most exclusive, INCLUSIVE Bride Club. We provide an uplifting and empowering wedding dress shopping experience to all brides who are seeking to buy from a company with heart. Lovely celebrates body positivity and favors designers who offer dresses in an inclusive size range. We believe in transparency, empowerment, and women supporting women. We are a community, #ourlovelies.

We know that you will find our Lovely NYC shop in Tribeca to be a refreshing haven that always delivers a good time and the best dresses. Here are a few details about our NYC location below:

-Prices Range: $2000-$5000
-Made-to-order Lead Times: 4-6 months
-Sample Sizes: 8-12 and 14-22 (select styles)
-Designer Selection: Alexandra Grecco, Rue De Seine, Made with Love, Chosen by One Day, Lovers Society, Louvienne, Katherine Tash, Theia, Marchesa Notte, Tara Lauren, Vagabond, Anna Kara, Emmy Mae, Studio Levana
-By Appointment Only

History

Established in 2010.

We opened Lovely Bride as a haven for brides who wanted a wedding dress shopping experience that felt fun and laid-back, while showcasing the coolest indie designers that weren't so 'available'. Fashion industry veteran, Lanie List, had experience building lifestyle brands, so she set out to create that Lovely Life, with Instagram-worthy shops, a blog about wedding fashion, and a loyal following of brides and brand fans we call #ourlovelies. Word spread about the new way we were doing bridal, which brought us a lot of attention, including love from smart women around the country who wanted a Lovely in their town. So Lanie decided to franchise Lovely, since she loved the idea of helping women get into business. Today, Lovely is a collective of 18 individually-owned bridal shops, run by entrepreneurial, hardworking women who care deeply about offering a personalized and locally-focused experience. By shopping at Lovely, you shop local, independent and women-owned. Good on you!

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Frequently asked questions

What are your price ranges for full-priced wedding gowns?

$2,500 - $3,999
$4,000 - $6,499

Who do you provide services for?

Bride

Which of the following services do you provide?

Appointments Only
Sample Sales
Trunk Shows

Which of the following items do you offer?

Bridal Belts
Hair Accessories
Jewelry
Plus Size Gowns
Sample Gowns
Veils

What is the average turnaround time for a bridal gown?

6-8 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final Sales

Reviews of Lovely Bride

We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.
4.5 out of 5 rating
4.5 out of 5 rating
179 reviews
91% recommend it
  • Quality of service
    4.5 out of 5 rating
  • Average response time
    4.5 out of 5 rating
  • Professionalism
    4.6 out of 5 rating
  • Value
    4.6 out of 5 rating
  • Flexibility
    4.4 out of 5 rating
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

Powered by AI

Lovely Bride is highly recommended for those seeking a unique and relaxed wedding dress shopping experience. Reviewers praise the personalized attention and intimate setting, with private rooms for trying on dresses. The staff, particularly stylists like Jillian and Jess, are commended for their helpfulness and ability to understand each bride's style. The boutique's diverse selection of designers and dresses, along with the online portal for pre-appointment selections, cater to a wide range of preferences. Additionally, the transparent pricing and prompt post-wedding assistance for recommendations further enhance the overall positive shopping experience at Lovely Bride.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Lovely Bride is highly recommended for those seeking a unique and relaxed wedding dress shopping experience. Reviewers praise the personalized attention and intimate setting, with private rooms for trying on dresses. The staff, particularly stylists like Jillian and Jess, are commended for their helpfulness and ability to understand each bride's style. The boutique's diverse selection of designers and dresses, along with the online portal for pre-appointment selections, cater to a wide range of preferences. Additionally, the transparent pricing and prompt post-wedding assistance for recommendations further enhance the overall positive shopping experience at Lovely Bride.

Amy
Amy Z. Sent on 02/16/2025
5 out of 5 rating

Found my dream dress on the first go!

I booked a first appointment with Lovely Bride because they offered a wide selection of designers within my budget range and I thought it would be less overwhelming than going somewhere like Kleinfeld's since I wasn't exactly sure what I wanted yet. I never expected to find my dress on my first appointment but the dress I picked ended up being number 5 of 8 that I tried on that day. My stylist Jillian was the absolute best. She was so incredibly helpful in narrowing down what it was I wanted (having gone in with a very open mind and very few requirements). I would never have picked my dress out on my own but Jillian really understood my style and could glean how I felt just by the initial look on my face after putting a dress on! She was also so good at getting me to describe what I did or did not like about a look and was really supportive throughout the whole process. I later went back for a separate accessories appointment and she helped me pick out a veil to complete the look.

The rooms were spacious and private, you're not on an open floor with other brides until you want to walk out and see yourself in the atrium which had amazing lighting, but even then there was only ever one other bride out there with me at a time and it never felt overwhelming. If you're expecting robes and champagne, etc. you won't find that here, but I also was looking for something more low-key and less stressful as a first time try-on experience so that didn't bother me at all. Plus the appointment fee was only $25 (applied to your dress if you get it) whereas most other places I looked at were $50+.

The dress came in a timely manner and as described (note you can't try it on in store when it arrives but they do let you inspect it in case you have any concerns. Since I got my dress so early, it would've been pointless to try it on in store plus without alterations it didn't fit right anyway). They didn't try to upsell me in getting split sizing or anything like that and were very transparent about add-on pricing. I did end up getting the $80 garment bag they offered when I picked up the dress but only because I had a destination wedding so I would've needed a garment bag anyway and this one was so cute and such a convenience to have.

Lastly, they don't do alterations in the shop but give you a few recommendations and when I emailed after the wedding to ask for suggested dry cleaners who took wedding dresses, they responded promptly despite the fact I had bought my dress from them months ago with the cleaner I ultimately went with as well :) Overall, amazing service and made my dress shopping experience such a breeze!
Ashley
Ashley Sent on 08/23/2023
5 out of 5 rating

For the Modern Bride

I purchased my dress and veil from Lovely Bride which were both amazing experiences. The boutique is clean and such a quaint place for all those brides looking for something different. I personally was not about a traditional bridal store. I liked how Lovely Bride offered an online portal for clients. In this portal I was able to select the dresses I wanted to try on prior to my appointment. It allowed me to choose my budget ahead of time without feeling pressured in the store. Also, I was trying on dresses from designers that I saw on places like Pinterest and Instagram. In todays day in age not all traditional bridal stores can keep up with the new designers advertising on social media. Some didn't ever carry the designers I tried on at Lovely. The staff was knowledgable, sweet, and didn't make me feel pressured during my appointment. I recommend Lovely Bride to all of my soon to be bride friends!
Erin
Erin Sent on 03/31/2023
5 out of 5 rating

A Breath of Fresh Air!

I had the most incredible experience at Lovely Bride and cannot recommend them enough! From the moment I walked in, all of the girls who work there greeted me with warmth and kindness. They made me feel like a friend and treated me with the utmost care and attention!

This is the place to go if you're looking for a wedding dress! They carry some of the most unique and beautiful dresses, and the girls who work there are absolutely amazing! Thank you, Lovely Bride, for making my wedding dress shopping experience so incredible!

Awards

179
WeddingWire Couples' Choice Awards 2022 Winner
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2012 Winner

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