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Weddings

About

Operating out of Roanoke, Virginia, Grey Cardinal Events specializes in wedding planning and coordination services. Allie Detzler, the owner of the business, is a vibrant individual with an extensive portfolio of industry experience. She is passionate about making sure your big day is the ultimate celebration you have always dreamed of. Allie has an innate ability to incorporate your unique sense of style into the final event design, be it through a theme or color palette.

Experience


Owner and Lead Planner Allie began her career in the events industry in San Diego, CA. After gaining ten years of experience, Allie's family moved to beautiful Southwest Virginia and Grey Cardinal Events was born. Grey Cardinal Events has been establishing connections and expertise in the area since 2018.

Services Offered

Allie starts off proceedings by inviting you to a consultation session where you can express and detail your desired wedding day vision. She guides you through each and every detail, taking into consideration your various needs and budget. Grey Cardinal Events can take care of a variety activities ranging from rehearsal dinners to the big day ceremony and reception. Wedding packages available include month-of coordination, partial planning, and full-service collections. They cover a variety of services such as:

  • Budget Management
  • Timeline Creation
  • To-do-lists
  • Vendor referrals
  • Vendor negotiation and acquisition
  • Design & Styling
  • Woman-owned
illustration popular

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Frequently asked questions

What is the starting price for day-of wedding coordination?

$1,275

What is the starting price for partial wedding planning?

$3,095

What is the starting price for full wedding planning?

$4,015

Do you offer an hourly rate?

Yes

What is the hourly rate?

$149

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Elopement
Eco-Friendly
Military
Non-Religious
Religious

Reviews of Grey Cardinal Events

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Grey Cardinal Events delivered calm, organized, and detail-oriented planning and day-of coordination that made weddings run smoothly and stress-free. They assisted with vendors, timelines, floor plans, and elevated decor to bring visions to life. Communication improved over time and they come highly recommended.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Grey Cardinal Events delivered calm, organized, and detail-oriented planning and day-of coordination that made weddings run smoothly and stress-free. They assisted with vendors, timelines, floor plans, and elevated decor to bring visions to life. Communication improved over time and they come highly recommended.

Lisa
Lisa Sent on 08/25/2023
4.8 out of 5 rating

Making My Dream Wedding Come True

Allie and Jill were AMAZING! They helped bring my vision for an all out floral wedding in Hahn Garden on the VT Campus to life! Being an out of town bride, I was lost and overwhelmed with vendors, rentals, and all the details, but the minute I hired Grey Cardinal they came in and saved the day (literally)! From the monthly planning calls (I did partial planning services) to the weekend of coordination, they were extremely kind, calm, and on top of everything. My wedding day turned out exactly how I hoped it would and I thank Allie and Jill for all they did to make that happen! :)
K
Kimberly Sent on 10/08/2023
5 out of 5 rating

Exceptional

Allie and her team at Grey Cardinal Events exceeded our expectations! To say her and her team were detail-oriented and thorough would be a huge understatement. From the first meeting to the final goodbye, I felt at such ease with everything. They made our special day go so smoothly and flow effortlessly. My husband and I are so thankful for her and we cannot recommend Grey Cardinal Events enough! Please use them if you want the absolute best wedding planning team!
A
Annie Sent on 09/24/2023
5 out of 5 rating

Amazing! 10/10!

10/10! Allie and Jill are amazing! They truly have a talent for wedding planning and working with people. I can not imagine going through this process without them. They were professional, organized, proactive, and extremely kind and understanding. They responded promptly to all of my questions and helped me feel at ease during an otherwise stressful time. They also have such a knack for design and decor! They took my decor vision and elevated it so elegantly! When I walked into our ceremony and reception spaces, I could not believe how beautiful everything looked. I have nothing but great things to say about them.
A
Anna Sent on 09/02/2023
5 out of 5 rating

Perfect wedding

Helped choose excellent vendors and organized the wedding timeline perfectly! Made the whole day very smooth and exactly what we wanted!
M
Megan Sent on 08/21/2023
5 out of 5 rating

Wedding planning

We could not have had our perfect wedding without the help of Jill. She helped us during the planning process by providing us with monthly and weekly checkins to keep us on track along with providing day of coordination. She was always on time and organized during all of our meetings, our rehearsal, and our wedding day. We were a wild couple who just wanted to have fun and Jill made sure to keep us on track to make sure we got everything out of our wedding day that we had imagined. She set up our reception space beautifully and we were pleased to find everything neatly packed up and ready to go the next morning. We cannot thank Grey Cardinal Events enough for making our dream wedding a reality!
Sarah
Sarah Sent on 07/07/2023
5 out of 5 rating

Amazing organization & planning!

Grey Cardinal Events was so helpful from the first time we met up to wedding day! They are so organized and gave great advice. Their monthly, and as we got closer, weekly check-ins, were exactly what I needed to remain on track for wedding planning. Jill was so helpful, making sure that everything was absolutely perfect at the rehearsal and on wedding day! I'm so glad Grey Cardinal was a part of my wedding!
Jen
Jen Sent on 05/22/2023
5 out of 5 rating

Amazing Planner

Allie was SO helpful with wedding planning. She was flexible when I had to make changes and answered all our questions/worries. I would not have been able to do it without her. We got the partial plan because I had already started booking vendors, but I honestly wish we had done the full planning package from the beginning because Allie really knows what she's doing. Even my friends were telling that they noticed how smoothly everything went!
Latney
Latney Sent on 04/26/2023
5 out of 5 rating

Wedding Planner

We hired Grey Cardinal Events as our day of coordinator for our wedding. However, I was amazed at how involved Allie was during the entire wedding process. She helped answer any questions I had, create timelines, message vendors, curate backup plans, and with set-up/take-down. My wedding day was as stress-free as possible because Allie handled anything and everything. I could not have chosen a better wedding planner! HIGHLY RECOMMEND :)
E
Erica Sent on 01/03/2023
5 out of 5 rating

Made our wedding day run flawlessly!

We are so glad we decided to hire Allie as our day-of coordinator for our wedding. She was SO organized and was always two steps ahead to anticipate any potential issues. Believe it or not, we ran ahead of schedule on our wedding day, which gave us more time to enjoy with our guests. She was amazing at picking up where we left off with planning and "taking the reins" on the wedding day. It was great that she had existing relationships with our vendors, so her communication with everyone was very seamless. She also has an incredible eye for decorating- she took our vision for our reception space and executed it in a way that was better than we could have imagined. The peace of mind we had that everything was in good hands was worth every penny. Thank you, Allie!
Nichole
Nichole Sent on 08/22/2022
5 out of 5 rating

Thank You For Planning & Executing The Weekend Of My Dreams

I cannot say enough about how amazing Allie at Grey Cardinal Events is, but I will try my best to summarize it in a (long) review). I hired Allie for full service wedding planning, and she truly went above and beyond in every step of the process. From providing organized questionnaires, vendor comparison charts, timelines, layouts, etc., to transparent, kind, and helpful communication, to supporting myself and my (now!) husband through the more emotional aspects of planning a wedding, to making decisions based on her expertise and knowledge of my preferences when I wanted to give her full range on items. While wedding planning in itself is a beast of a task, Allie handled the large majority of that beast and ensured I knew what the next steps where, and who is responsible for each task. Several times throughout wedding planning, there were items (mostly legal) that I had no idea were even necessary, and she explained what, why, and how to do these legal items, always helping me where she can. Allie knew what to prioritize when things didn't go as planned (there will always be outside factors you can't control when planning) and I truly felt that she had my/my weddings best interest in her heart when navigating tough situations. Overall, the process in planning with Allie was seamless, accurate, on-time, personal yet professional, and to my surprise, actually fun. Then we get to the actual wedding weekend, and every single aspect made my jaw drop, and while there were a lot of people involved, Allie was the true star of the show in executing it. All of my vendors (there were several) knew exactly when and where to be thanks to Allie's preparations, and she handled any vendor related questions or tasks as they came up during the wedding weekend. The design of the space FLOORED me, it was everything and more. I walked up to the venue and just had to stand there for 10 minutes (would have been more if I could) to appreciate the beauty of what Allie had pulled together for me and my husband; I had SEVERAL guests come up and say "this wedding is perfect, it is so you." From arriving at my welcome party to leaving my wedding, Allie made me feel like a true princess, always asking how I was doing, letting me know what happens next, bringing me drinks and food, and really just providing anything and everything I (or my husband) could need. I didn't even have to think about what was happening, I just got to soak up my day, and I will always be appreciative of Allie for giving me the true opportunity to do that with ease and comfort. I came into the wedding planning experience as someone who wanted to elope, to avoid the planning and the people, and I left feeling that this was the best weekend of my life and wishing the wedding weekend could have been a week long. I also walked away wishing I could continue working with Allie, because I grew much closer to her than I could have expected and I miss her already. Thank you Allie from the bottom of my heart, for giving me the weekend that I didn't even know I dreamed of.
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Awards

23
WeddingWire Couples' Choice Awards 2024 Winner

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