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About

First Pick Planning Services is a wedding & event planning company based in Los Angeles, CA with offices in Houston, Los Angeles, and San Francisco, CA Wether you are planning a wedding or throwing a party, you can be assured that First Pick will make a difference in your event satisfaction. We strive to make people feel welcome and allow our clients to enjoy every moment of their special event with our kind personalities and sincere attention to detail. Making us your first pick for all your event planning needs is a selection you won't regret!

We welcome out-of-state and international event opportunities (owner Jen is fluent in Spanish!) and regardless of the event, our theory is simple: make everyone feel number 1 and have fun!

Please email us at info@firstpickplanning.com to schedule a consultation with a First Pick Planning Coordinator who will meet with you wherever is most convenient either in the San Francisco or Greater Los Angeles areas.

  • Hispanic or Latinx-owned
  • Woman-owned
illustration popular

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Frequently asked questions

What is the starting price for day-of wedding coordination?

$1,806

What is the starting price for partial wedding planning?

$3,614

What is the starting price for full wedding planning?

$4,216

Do you offer an hourly rate?

No

What wedding events do you provide services for?

Ceremony
Reception
Rehearsal Dinner

What wedding planning services do you offer?

Day-of Coordination
Full Planning
Partial Planning

What weddings do you have experience planning?

Civil
Cultural
Destination
Eco-Friendly
Military
Non-Religious
Religious

Reviews of First Pick Planning

This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Review summary

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Reviewers rave about First Pick Planning’s lead coordinator, praising superb organization, detailed timelines, and calm, friendly support. They consistently troubleshoot issues, coordinate vendors, handle logistics and setup, and go above and beyond to keep the day stress-free. Couples highly recommend them for destination and complex weddings.

Review summary

Powered by AI
This AI-generated summary gives you a snapshot of the overall ratings and feedback from the reviews this vendor has received.

Reviewers rave about First Pick Planning’s lead coordinator, praising superb organization, detailed timelines, and calm, friendly support. They consistently troubleshoot issues, coordinate vendors, handle logistics and setup, and go above and beyond to keep the day stress-free. Couples highly recommend them for destination and complex weddings.

T
Tara Sent on 08/08/2026
5 out of 5 rating

Ashley Was The Best!!

We had our wedding in late June in Tahoe and Ashley was a huge reason why the entire weekend was so amazing. We booked her about a year and a half before the wedding, and she helped us with everything along the way - vendor recommendations and calls, monthly to-do lists, in-person meetings, and an incredibly detailed timeline that made the actual day run so smoothly.

She also went above and beyond in so many ways, from bringing wedding items up to Tahoe for us when our car was completely full, to folding our napkins and menus, helping with setup, and coordinating everyone on the wedding day (not the easiest group to coordinate). Anytime something stressful came up during the planning process, she immediately made us feel like everything would be fine and she had it handled.

We're so glad we chose Ashley and truly had the best wedding weekend. I would recommend her in a second!
Kylie
Kylie Sent on 06/08/2026
5 out of 5 rating

Ashley is incredible!

Ashley helped us plan our Tahoe wedding and it was flawless. It was truly the best wedding ever and Ashley is the one who helped make that possible - even though we only hired her for wedding day management, she still made a huge impact and made the actual day stress free and perfect. She thought of absolutely everything, was immediately available to help with anything that came up, and made sure we were prepared going into the day with her extremely detailed timeline. I couldn’t believe how detailed her timeline was, but it made our day flow smoothly and perfectly all the way through. If you’re thinking about a wedding planner, she is a MUST! I would hire her again in a second!
ScottNRod
Scottnrod Sent on 05/27/2026
5 out of 5 rating

An Incredible Planner Who Brought Our Dream to Life Perfectly

We want to take a moment to specifically recognize Ashley. At this stage in our lives, we tend to keep our inner circle small and tight—but if we were to ever welcome someone new into that circle as a true friend, it would be her. She is an absolute gem. While she is an consummate professional, her kindness and dedication are clearly genuine, coming straight from the heart. It has been a true honor to work with her, and First Pick Planning is represented in the best possible way through her work.
As the designer of my own wedding, I had an incredibly strong, specific vision for exactly what I wanted our day to look like. My fiancé and I put endless hours into perfecting every minor detail to ensure a rich, elegant, and textured aesthetic. Ashley truly understood the mission, and she was the guardian of our vision. She never tried to alter our concept; instead, she used her incredible spatial awareness and aesthetic intuition to help us facilitate and elevate the work we had already put into designing it. Whether I wanted the chandeliers moved or thought they were hanging just a bit too high, she made sure it was executed flawlessly until we were completely happy.
Her unwavering support was never more obvious than during our final sprint. We had everything perfectly laid out, and I threw a creative grenade into the plans, completely pivoting and changing our direction. Ashley didn't even bat an eye. I know that on the inside, she must have been feeling the weight of the immense hard work she had already put in to prep the original design, but in true form, she simply smiled and said, "Okay." She acknowledged the massive undertaking of the shift but deeply understood the heart behind the pivot. I handed her the new plan, and she launched it seamlessly, elevating it to the exact level she knew our wedding required. (And yes, the Red Dress red carpet is an epic moment we will be talking about for years to come!)
She is also fiercely protective of her clients. When a local restaurant lost our reservations after the rehearsal dinner, Ashley immediately offered to step in and handle it. She knew it wasn’t her issue, but because it affected us and our wedding party, she was ready to go to bat for us.
If you are looking for a flawless, intuitive, unshakable, invested, and indispensable coordinator to bring your dream to life, you absolutely need Ashley with First Pick Planning. She won't just coordinate your wedding; she will champion your peace of mind.
Siena
Siena Sent on 09/29/2025
5 out of 5 rating

Ashley is a godsend

We absolutely loved working with Ashley! She made planning our Tahoe wedding easy and stress-free from start to finish. She’s incredibly organized, thoughtful, and handled tricky family dynamics and a challenging venue planner with total grace. Thanks to her, our wedding day was seamless and absolutely perfect. Couldn’t recommend her more!
Alanna
Alanna Sent on 09/22/2025
5 out of 5 rating

Thank you Ashley and First Pick Planning!

We could not be happier with how everything went with Ashley as our day of coordinator for our Tahoe wedding. She was invaluable in helping us prep ahead of time, and her timeline was the key to our wedding being as smooth as it was. Even when little issues popped up, she was flexible and already had a solution in mind even before we knew something was up. I can't recommend her and First Pick Planning enough!
Patty
Patty Sent on 08/23/2025
5 out of 5 rating

First Pick should be yout only pick

Aside from marrying my husband, choosing Ashley and The First Pick Planning team was the best decision I made for our wedding day. It took me a while to write this review because I (very weirdly) teared up every time thinking about how clutch Ashley was on our big day. She did everything I knew needed to be done (I was long ago sold on the idea of a month-to-day of coordinator) but I cannot overstate and oversell the feeling of ease and confidence she let me have on our wedding day, knowing that all the details were in super competent (and delightful) hands. Weddings are crazy and amazing and joyful and overwhelming – all the prep and planning for months coming to a condensed celebration. They are all those things even before you add a crazy set of logistics. I was able to hand all those logistics over to Ashley and then some! At its simplest, she executed so I could party and really let myself be in the joy of the day. For the practical minded out there – here are some highlights of her work – she organized our timeline with all of our vendors’ timelines and made sure everyone had the same timeline, she picked up the bouquets and boutonnieres day of, she brought our décor from our room to the venue and set it all up, she made our ceremony flawless with a quick yet thorough rehearsal, she liaised with the venue and us on what went back to our room (cake, décor, etc), she packed it out at the end of the night and brought it all back to our room. She thought of everything from speaker set up to who is driving whom to the pre-ceremony photos and even took a few things off out plate like the easel she keeps in her car for seating charts. Again, I truly can’t recommend Ashley and First Pick Planning enough!
Ali
Ali Sent on 08/07/2025
5 out of 5 rating

Ashley is a planner extraordinaire!

From the very first interaction with Ashley, we knew we were in the best hands to bring our dream wedding to life! Planning a destination wedding poses additional hurdles and Ashley made the process feel fun, focused, and productive! Her natural ability to build relationships is so evident and she truly listens to you. She wasn't just our wedding planner, she became our friend and guided us to make decisions that felt like "us". We truly could not have had the wedding we did without her! We're so immensely grateful for her!
Lauren
Lauren Sent on 07/22/2025
5 out of 5 rating

Ashley is the best!!!

I truly can’t say enough positive things about Ashley. She made the entire wedding process easy, fun, and exciting from start to finish. She kept us on schedule without ever being pushy, supported our creative ideas while helping us work through the details, and made the actual wedding day feel effortless.

Our bridal party couldn’t stop talking about how incredible she was and how seamlessly the whole weekend flowed because of her. My entire family agrees—hiring Ashley was hands down the best decision we made during the wedding planning process.

If there’s one piece of advice I give to any friend planning a wedding, it’s this: hire Ashley!
Juhi
Juhi Sent on 06/02/2025
5 out of 5 rating

Ashley is wonderful!

Ashley was our wedding planner for a pretty complicated Indo-Western fusion wedding. She always made us feel seen, heard, and supported - adapted to changing weather situations with grace and ease - and ALWAYS had a smile on her face to cheer us on and make our wedding day feel that much more special and wonderful. If you want a wedding executed by someone who truly LISTENS to what you want and adapts the plan accordingly, Ashley is your person. Thank you Ashley!
Kelly
Kelly Sent on 05/20/2025
5 out of 5 rating

Wonderful Experience with Ashley

Ashley was fantastic! We hired her 2 1/2 months before our wedding. Even with so little time, she was still able to keep us on track with planning, making decisions, and finalizing every detail. Everything came together beautifully on our wedding day thanks to Ashley!
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Awards

81
WeddingWire Couples' Choice Awards 2026 Winner
WeddingWire Couples' Choice Awards 2023 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2014 Winner

Professional Network & Endorsements

4 Endorsements
Silvertunes Entertainment Silvertunes Entertainment Wedding DJs

When it comes to working with a wedding planner, it can go either smooth or very rough. I have had experiences with both and working with Jen at last nights wedding was amazing. She was in constant communication with me to ensure that before i made any announcements as the M.C. that everyone was where they needed to be. She helped facilitate the timing of the formalities to ensure that the photographer got all their shots before having to go overtime which would have cost the client extra. From the first email to the final clean up Jen and her team were professional and very fun to work with. If you are looking for a wedding planner that truly cares about the success of your event you cannot go wrong with First Pick Planning. I cant wait for us to work together again.

Lotus & Lily Floral and Event Design by Jackie Combs Lotus & Lily Floral and Event Design by Jackie Combs Wedding Florists

Jen and her team at First Pick will handle every detail of your event with precision and taste! She is calm, organized and so easy to work with! I love working with Jen!

Impulse Event Lighting Impulse Event Lighting Wedding Decor & Lighting

One word describes First Pick Planning....Professional! As a fellow vendor we appreciate being in the loop of things and well they sure are in check of Itinerary. This helps rents run smooth. We look forward in working together once again in the near future.

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