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Weddings

About

Our store and private showroom is right off of 5th Avenue, in the center of New York's Diamond District.
We have been in the wholesale diamond business for over 40 years and this long-standing connection allows us to satisfy your every need.

As we are a diamond house, we have one of the largest inventories of ideal Russian mined and cut stones. Since we deal directly with the greatest diamond suppliers in the world, Allure guarantees only no-conflict diamonds.

Come enjoy our private shopping experience and see our custom designs.

Call anytime, you won't regret it!!

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Frequently asked questions

Which of the following services do you offer?

Appraisal
Cleaning
Payment Plans
Ring Sizing
Shipping
Stone Upgrades

What kind of jewelry do you offer?

Custom Accessories
Custom Engagement Rings
Custom Wedding Bands

What is your average turnaround time for an engagement ring?

1-2 weeks
3-4 weeks

Reviews of Allure Diamond Inc.

S
Sergiy Sent on 10/17/2018
5 out of 5 rating

Best Qaulity you can have.

Alik is a professional who loves his works. He made a design for wedding bands by my request. It is beautiful and better than expected. All setting are flawless. Best for reasonable price!!!!
E
Emma Sent on 08/05/2017
5 out of 5 rating
Highly recommend!!

I used Allure Diamond in August 2016 to reset my very precious diamond ring. Having looked at many different settings in the diamond district, I was most impressed with the selection and designs at Allure Diamond and the professionalism of Alik and his brother who looked after me.

They were so patient and considerate in helping me create the perfect setting, they were very mindful of my budget, turned the job around in record time and most importantly, I could completely trust them with my precious stone - they didn't fail to deliver across the board.

Having come from England, I did a lot of research into finding the right store and would definitely recommend Allure Diamond for anyone overseas that would like to find a diamond specialist they can trust.

I'm so happy with the finished product and will definitely be going back!
Maria
Maria Sent on 04/05/2019
5 out of 5 rating

Really beautiful and affordable jewelry

They have so many choices and styles all beautiful and very affordable
L
Lindsey Sent on 11/07/2016
5 out of 5 rating
My fiancé bought my engagement ring here and had nothing but positive things to say about the experience. They asked for his budget and kept to it. Not only that, but they worked with him in finding the best deal for his money. Their attention to quality is evident in the beauty of the ring. We are excited to go back together for our wedding bands!
A
Alyson Sent on 07/05/2013
5 out of 5 rating
My experience at Allure was phenomenal. I could not be more pleased. The service was impeccable and highly professional. Most importantly both my engagement ring and wedding band are spectacular! I receive compliments on both daily and would highly recommend this business!
U
User1218350 Sent on 06/27/2013
5 out of 5 rating
Alik and John and Allure diamonds are REAL professionals. From the moment I walked in they treated me with respect and answered all my questions. I ended up with the perfect engagement setting and will be returning for our wedding bands. Best Jeweler on 47th
K
Kerin Sent on 03/28/2013
5 out of 5 rating
I get complimented all of the time on my engagement ring! Everyone always tells me that they have never seen anything like it. The design is one of a kind and I can thank Alex at Allure! He is such a pleasure to work with, very patient and extremely talented. He pays such close attention to detail and will work with you to design your perfect ring! He truly cares about his cutsomers. My fiance was so happy with how the ring turned out! I just picked up my wedding band from Allure, also and I absolutely love it!
C
N Sent on 04/10/2012
5 out of 5 rating
My boyfriend got the most incredible engagement ring for me from Alec at Allure. Allure jewellers are so genuine and work hard with their customers to find exactly what they are looking for. The details and artistry on the ring is amazing. I will absolutely recommend them to my family and friends.
Thank you so much!!
H
Heather Sent on 11/25/2007
5 out of 5 rating
I get compliments all the time on my ring - We went to Allure, I described what I was looking for, but we couldn't find it anywhere, and they custom-made it for me.
N
Nathan Sent on 04/16/2013
5 out of 5 rating
A surprisingly PLEASANT experience.
I never thought I’d say that about shopping for an engagement ring, which is supposed to be annoying, but these guys made it so much easier. I didn’t feel any pressure at all. I walked in, and unlike all the other stores I walked into, they talked to me like a person (not like they were shoving their product down my throat).
Alik sat down with me and gave me his time, and explained what I needed to be looking for in cut, color, and clarity so that I get the most for my money. I really appreciated the honesty, and felt like he was just trying to help me and not talk me into a sale. Jon worked within my budget to find a stone, didn’t push it up a notch. I got a beautiful 2 and a quarter carat, and my gf (now fiance) said yes! She still gets compliments on it everywhere.
Guys shopping for diamonds, this is the place to go.

We’ll be in next month to find her a diamond band!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

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