The Benchmark Comfort Fit wedding band I purchased for my for my fiance is perfect and the customer service was awesome!

The Simon G engagement ring the staff at Whiteflash helped my now-husband choose could not have been more perfect for me, and was even more stunning than a ring I would have picked out for myself (had I been involved in the process). The center stone cut is beyond flawless, my ring is constantly sparkly, and strangers regularly compliment me on the unique band and how beautiful it is. I am still as in love with it today (over a year later) as I was on the day my husband proposed.

I researched round brilliants for a year before deciding on Whiteflash. It was hard to determine from google websites who was writing biased versus unbiased assessments on where to buy diamond online. It seemed to me options were whiteflash, James Allen, Blue Nile, Brian Gavin and some smaller companies. Each company seems to have their expert selection, optimal cut round brilliants which you pay for.

I ordered 2 yellow diamonds from one of the above websites and they were cut like absolute garbage. Not cheap diamonds - but 20-25K cushion cuts. I realized that vendor is not where I want to do business. There was zero personalized customer service.

As I happen to live in Houston, I visited whtieflash and got a totally different experience - both by email and by personal visit. They are proud of their in house cuts as they should be. They look similar to Tiffany cut diamonds. All their in house diamonds are vetted. You pay a little premium over the random selection of diamonds from virtual inventory, but this is the case anywhere and with any site. James Allen seems cheaper, but when you go to their expert cuts, they are perhaps more expensive.
Whilteflash has a lifetime trade up, so as someone who is never happy for long with her jewelry, this was something important to me. I will get a better color some day than the one I got, and the ability to put say, another 10K toward a diamond of better color is important to me. That says also, I am getting an excellent cut, since they stand by the product.

The team is a delight. Happy to help. So not pretentious (very important to me). I hate pretentious diamond sellers and I exit those stores quickly. They have beautiful expensive products, but talk to you as personably as though you're in a hair salon. They know their product is beautiful.. They do not sell it to you, for me, it sold it self because I had seen so many bad cuts, and pretentious local sellers prior to making this purchase.

In the store, you may view the diamond in every lighting condition. Normal lighting, office lighting, spot lighting, dark conditions, and right next to the window - so direct or indirect sun depending on time of day. In most brick and mortar stores, even I1 clarity diamonds look good due to the heavy spotlighting. In this store, only a well cut RB is going to look good because you actually get to see it in fluorescent office lights, the worst condition for any diamond. This was important to me.

I picked up 4ct J/SI1, and it was stunning after being set in a simps 300$ solitaire! At first I was worried about a J color and yes, while there is warmth visible from the side of the diamond, it faces up white due to the incredible cut, especially at nighttime and in ambient room lighting. As mine is among the expert selection (A cut above, I think), I can trade it in tomorrow if I decide I want something better. That is huge for me. I get the full value of the ring toward a new in house diamond as early as tomorrow, or as late as 5 years!

I worked with Michelle. She is excellent. The rest of the team were excellent and patient. The business is now woman-owned I believe. Important to me. Just so unpretentious, normal, easy. Love them. I will be back for a round cut above band when I can afford it.

The diamond got was amazing, she gets complimented on how much sparkle there is. I found the website very informative and the staff friendly and helpful, especially buying such a large purchase based on pictures.

Whiteflash did an amazing job with my wedding band. I wanted something a bit unusual and they were the only place that had exactly what I was looking for. They use high quality diamonds, top notch craftsmanship, and have the lowest prices compared to when I was shopping around for comparable styles. The icing on the cake was their customer service that kept reaching out to let me know when my ring was being created and when it was ready to go. They sent professional photos of my ring and tracking information and then followed up to make sure that I was happy with my purchase. Talk about great communication! I've recommended them to everyone I know!

Awesome buying experience. My 10 year anniversary is soon and I was in the market to buy my wife an upgraded ring. I first chatted with Becca (WF diamond expert). She helped me choose a stunning A Cut Above Princess Diamond. I was still not committed as I was still shopping other vendors. The following day Debi helped me match a stunning Setting for the diamond. I told her I had a very tight window before my anniversary day. She dhecked with her production team and assured me that we can make the delivery date. Come to figure out Debi is the Founder and CEO of WhiteFlash. The fact that she is out there in the front line helping customers is amazing. It shows the dedication and foundation of what WhiteFlash is all about. Needless to say I placed my order. I will be awaiting the final product, but the buying experience was one of the best I ever had. Thank you Debi and Becca. You guys are awesome.

Both wedding rings and my engagement ring are from Whiteflash and I can't imagine getting them from anyone else. They are all incredibly beautiful pieces, and I still get stopped and asked about my engagement ring! Their refinishing service is amazing: my ring looked brand new. And close to our wedding day, the greeter/secretary sent us an email to wish us luck and shared one of her favorite poems about marriage. I imagine that we will want to use them for many of our jewelry needs in the future, too!

Whiteflash has the most beautiful diamonds, the most sparkly I have seen, which are also conflict free. They offer expert craftsmanship in creating your settings. I would recommend them to anyone for great value in the highest quality jewelry. I absolutely love my engagement ring! Thank you Whiteflash!

This place is absolutely amazing! My ring is gorgeous! And they did such a great job!

Excellent service. Very accessible. Beautiful rings of a great quality.