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Weddings

About

Flawless Artistry, Commercial Precision, and a "Grounded Calm" for Your Wedding Morning.

About Sweet Fuss You want to look stunning, but you don’t want to look like a stranger. At Sweet Fuss, we believe you shouldn’t have to choose between high-impact glamour and feeling completely like yourself.

Based in Long Beach and serving Southern California, Sweet Fuss is an artist-led agency founded by Alpha Borriboonratana. With over 15 years of experience and a 5.0-star reputation across major platforms , we have mastered the delicate balance of "Natural Glam"—artistry that looks breathtaking in high-definition photos but feels weightless and authentic in person.

Why 100% of Couples Recommend Us Our reputation is built on two pillars: Resilience and Serenity.

  • Commercial-Grade Longevity: We utilize professional skin prep and KETT Airbrush technology designed for high-definition commercial sets. Our application techniques are focused on durability, creating a radiant finish intended to carry you through the emotions, the heat, and the dancing from your first look to your last dance.

  • The "Alpha Factor": Your morning sets the tone for the entire day. We don't just bring brushes; we bring an anchor. Our clients consistently review us as a "body of positive energy" and a "grounded calm" amidst the whirlwind of the wedding timeline.

Commercial Expertise, Bridal Focus Unlike standard bridal stylists, the Sweet Fuss team also works in commercial production for national brands like Keurig, Verizon, and Boost Mobile. We bring that same level of set-etiquette, hygiene, and timeline management to your hotel suite. We understand lighting, photography, and the importance of staying on schedule so you can sip champagne and relax.

The Experience From your initial Bespoke Design Session (where we don’t stop until you say, "This is it") to the final veil placement, we are your beauty partners. We specialize in creating a cohesive, radiant look for you and your entire bridal party, ensuring everyone feels their absolute best.

Experience the difference of a beauty team that serves as your calm in the storm.

  • Asian-owned
  • Pacific Islander-owned
  • Woman-owned
illustration popular

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Frequently asked questions

What is the base price for updos/styling for brides?

$550

What is the price of trial service for updos/styling for brides?

$175

What is the base price for updos/styling for attendants/family members?

$150

What is the price of trial service for updos/styling for attendants/family members?

$175

What is the base price for traditional makeup for brides?

$550

What is the price of trial service for traditional makeup for brides?

$175

What is the base price for airbrush makeup for brides?

$550

What is the price of trial service for airbrush makeup for brides?

$175

What is the base price for traditional makeup for attendants/family members?

$175

What is the price of trial service for traditional makeup for attendants/family members?

$175

Does makeup price include false lashes?

Yes

Which of the following are included in prices?

Consultation
Trial Service

What beauty services do you offer?

Consultations
Men's Grooming

What hair services do you offer?

Blowouts
Haircuts
Textured Hair Styling
Updos / Styling
Hair Trial
On-Site Hair

What makeup services do you offer?

Airbrush Makeup
Contour Makeup
Eye Makeup
Natural Makeup
On-Site Makeup
Wedding Party Makeup
Makeup Trial
Fake Lashes
Tattoo Coverage

What is the maximum group size you can accommodate?

20

Reviews of Sweet Fuss Hair & Makeup Artistry

Lauren
Lauren Sent on 02/02/2026
5 out of 5 rating

Best Long Beach, CA Wedding Hair & Makeup Artist

Alpha was absolutely fabulous. She was friendly, professional, and made the entire hair and makeup experience feel effortless. I felt confident, beautiful, and truly taken care of during the entire process. I’ll absolutely be using her services again in the future and recommending her to anyone looking for hair and makeup they can trust!
Krista
Krista Sent on 11/20/2022
5 out of 5 rating

SweetFuss is absolutely amazing!

I hired Sweetfuss to do hair and makeup for my bridesmaids and the MOG and flower girl on my wedding day (I had my hair done by a longtime family friend). Leading up to the big day, Alpha was so easy to work with. The day of the wedding, Alpha and her team showed up promptly and were so professional and efficient. My bridal party was ready on time if not a bit early, and they all looked STUNNING. Alpha did such a wonderful job making sure that each person felt like their makeup and hair reflected them rather than giving them all the same look. I would definitely hire Alpha and her team again in the future and would recommend them to anyone looking for professional hair and makeup for themselves and/or their bridal party on their big day!
O
Obdulia Sent on 10/01/2017
5 out of 5 rating
Alpha was amazing, in presentation and quality of work. I contacted Alpha on a Friday evening for a Sunday morning make up and hair session. She checked her availiblity, sent me a quote, asked for some examples and showed up promptly for a 7am Sunday morning appointment. She was energetic, personable, fresh and ready to work. I asked for a natural look in my makeup design, because I do not have a daily make-up routine and she proved that applying a natural look in makeup could make you look and feel beautiful. In regards to my hair, she was able to create the hairstyle that I wanted exactly by simply asking me a few questions. She made me feel incredible for my bridal shower and the compliments kept coming throughout the event. Thank YOU so much Alpha. I will definitely reccomend her, as I will be using her for future events.
Pamela
Pamela Sent on 04/04/2017
5 out of 5 rating
This review is definitely overdue and I am really sorry for that. Let me first start off by saying that Alpha is AMAZING!!!!!! Amazing is probably not even the right word to describe her. Alpha exceeded my expectations in every way imaginable. She is very personable, sweet, extremely talented in what she does (hair and makeup), flexible, caring, and I mean the list can go on and on. Going into any makeup or hair trial, every girl is a little nervous, but Alpha's personality makes you feel like one of your best girlfriends is taking care of you, which sets you at ease and makes the experience that much more better. I would definitely recommend Alpha to anyone I know. Love this sweet lady! Thank you again Alpha for being a part of my wedding day and making it that much more special.
K
Kimi Sent on 02/08/2017
5 out of 5 rating
Alpha is the best! She and her team did hair and makeup for me and my entire wedding party. Everyone was so beautiful! Makeup was natural and stayed on the whole night--airbrush makeup is magic. And her team was the best! So friendly and professional! The hair & makeup trial was great too. She came to my apartment and basically nailed the look I wanted on the first shot.

It was also helpful that she kept reminding me to "breathe, girl, breathe" while she was doing my hair and makeup the morning of my wedding. I guess I was nervous! :) Thanks, Alpha!
G
Gwen Sent on 01/03/2017
5 out of 5 rating
Loved Alpha and her whole team!! Professional, punctual, responsive, everything you'd desire in a makeup artist!! Our bridal party had some last minute changes to the wedding day, and Alpha was very responsive and made sure the day ran smoothly. The Sweet Fuss Team was even early despite the rainy weather and street parking. Bridal party loved their hair and makeup services, everything looked great even hours after the ceremony. Overall, lovely to work with and would high recommend!!
M
Maricel Sent on 12/20/2016
5 out of 5 rating
Alpha is AMAZiNG!!! She did my make up for a wedding I was in, and her work is completely stunning! She will make you look absolutely fabulous. Highly recommended, very talented!
M
Maria Sent on 12/04/2016
5 out of 5 rating
Alpha is SO wonderful. I don't wear makeup regularly so it was important for me to feel comfortable and still look like "myself" with wedding make up on. Alpha was both accommodating and understanding. Seriously, wearing makeup makes me feel anxious so I was super happy when I looked in the mirror and still felt like myself. She's really nice and fun to hang out with which was even better because sitting in a chair while someone's doing your makeup can be really awkward if you choose the wrong person! I couldn't be happier with her work or how perfect she makes you feel.
PS. Alpha's super good and woo-ing your hovering parents, too(;
M
Melanie Sent on 12/01/2016
5 out of 5 rating
I loved Alpha! She was so amazing. Everyone looked so beautiful and couldn't stop raving about how good they looked. She is a true professional and I would recommend her to anyone.
A
Alison Sent on 01/12/2016
5 out of 5 rating
Alpha is so wonderful to work with. She is so easy to get along with, and makes you feel instantly comfortable and beautiful. Her and her assistants listened to everything that me and my bridal party wanted, and Alpha was so flexible to my changes on the big day! I couldn't keep her there all day, but she was kind enough to lend me some of her tools, so I could do my own touch ups. She is so personable, sweet, and very professional. I can't wait to have another event so she can fuss over me!
We're all about trust. Our community relies on honest reviews to help you make those big decisions with ease.

Awards

84
WeddingWire Couples' Choice Awards 2018 Winner
WeddingWire Couples' Choice Awards 2017 Winner
WeddingWire Couples' Choice Awards 2016 Winner
WeddingWire Couples' Choice Awards 2015 Winner
WeddingWire Couples' Choice Awards 2013 Winner
WeddingWire Couples' Choice Awards 2012 Winner
WeddingWire Couples' Choice Awards 2011 Winner
WeddingWire Couples' Choice Awards 2010 Winner

Professional Network & Endorsements

3 Endorsements
Foot Candles Photography Foot Candles Photography Wedding Photographers

Alpha's the bomb! Professional and always on point. Love working with her. :-)

Elizabeth Ann Inspired Elizabeth Ann Inspired Wedding Planners

I contacted Alpha to style one of my clients for her engagement shoot based on word of mouth reviews I'd heard. True to the rumor mill, Alpha was fantastic. Not only did my client look stunning, she told me how relaxed and at ease she felt. As a wedding planner, I know exactly how stressed brides can become over the smallest detail, but Alpha's cheery nature and incredible talent made the early morning session a delight for my sweet bride. She was very flexible with our early time table and the prices are competitive. I continue to recommend her to other brides!

JeZa Photography JeZa Photography Wedding Photographers

I worked with Sweet Fuss Hair & Makeup on 2 events and I have to say her work is AMAZING! Alpha is professional, efficient, helpful and able to do makeup on any ethnicity/race! It was definitely a joy working with her and she made the bride looked so beautiful and it was easy for us to photography too! I highly recommend this Sweet Fuss Hair & Makeup to ANYBODY!

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Foot Candles Photography
5.0 out of 5 rating , 40 reviews
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