Which wedding dress is this?

This liquidator may be selling things with an agreement with the designer that he will not disclose who the designer is. Because they have a policy that no dress of their label will be sold by a discount store. Why do you need to know?

Not sure, but my first thought was the designer looks like a Maggie Sottero dress.

This dress is kind of similar to it. https://www.maggiesottero.com/maggie-sottero/johanna/16893

I don’t think it is a discount store. All dresses are priced accordingly. I found this place through MoriLee’s website while looking for a specific design and wound up falling in love with this one instead. The store just doesn’t disclose ANY of the designers or styles because they want you to buy from them instead of a competitor. I was planning on ordering it from another bridal salon that would be more convenient for me.

Found it! For anyone interested, the style number on the tags of this store are written backwards. It’s Allure Couture C524.

That is a terrible policy.

View Quoted Comment Agreed! They also said it’s because they don’t want girls sticking to one specific designer which I can understand, but they should at least let you know after you fall in love with the dress.

I can understand why they don’t - the time they spend helping with the dresses, etc and then to not make a sale isn’t good for their business.
I know people do it all the time - I’ve done it for running shoes, try on in store than order from zappos - but dress try ons are pretty labor intensive and take up staff time.

It's this dress!!

https://allurebridals.com/style/c542