Can you negotiate wedding dress prices?

Hello brides!

Happy summer and happy planning!

Today I went to my first wedding dress appointment and I went through all kind of emotions trying on dresses.

I had done my research and the bridal salon I went to had the majority of the dresses I was looking for, and really loved one of them. The girl that helped me was truly helpful and knew what I liked and what I didn’t. so I asked her for more suggestions.
She brought me a dress that was quite beautiful and flattering so of course it quickly became one of my two favorites. The dress, however, is about $600 more than my “comfortable budget” and about $1k more than the first dress I liked.
Of course, I am a little bummed. The store offered 10% discount which brings the price down by $300.

I am torn and wondering if a bride can negotiate the price.

Thanks in advance!