My fiance and I stopped in this small, family-run jewelry store one day last year to look at engagement rings. We weren't ready to buy; we just wanted to look. We had had a terrible experience a Jared- the woman there was so pushy and even wanted to open a credit card! Our experience at William Effler was exactly the opposite. We were helped by Ann. She was so helpful and not at all forceful. My fiance was so impressed that he ended up buying my customized ring from them. Since receiving my ring, I have been in touch with Ann about sizing, and she was again so helpful. in She even asked my fiance to ask me to come back in after the proposal so she could see the ring on my finger.