Words can't describe my experience with Tony!! I was looking for a custom engagement ring to propose to my girlfriend and I had been to what felt like every diamond dealer in the jewelry district before I found Want My Diamond, and it straight up felt like I was dealing with skeezy used car salesmen all trying to rip me off. By the time I met Tony, I was already so apprehensive and just waiting to hear another aggressive pitch. EXACT OPPOSITE!! I guess he felt my nerves or something, but within 2 minutes of telling him about all the details I wanted, he said something like "This is a time to celebrate, not stress" and it really felt like he wanted to make this a happy process for me.

He gave me a crash course on diamonds, made me a computer design that was almost spot on to what was in my head, and he made me a ring that had my new fiancé feeling like a queen. Best of all, his price ended up being waaaay less than all the jerks downstairs claiming to give me their "cost pricing." Even after I paid him, picked up the ring and left, he remembered that I said I wasn't sure of her ring size, texted me, and told me he would resize it for free if I needed him to, tooootal class act. I'm so glad I found this guy!! I can't wait to see what he comes up with when I send my fiancé to him to make my wedding band HAHA.

Best diamonds! Best craftsmanship! Best value!

Tony procured the perfect GIA certified natural 10 carat triple excellent round brilliant diamond of my dreams and then helped us to design the perfect platinum setting to maximize the diamond’s beauty.

From beginning to end, Tony listened and guided us through every step of the process making our shopping experience flawless!

Thank you Tony for making my dream of being in the 10 carat club come true!

I had such an amazing experience here! They created the most beautiful custom necklace and earrings for me, and I’m still blown away by the craftsmanship and attention to detail. They listened to exactly what I wanted, offered thoughtful guidance, and somehow brought my vision to life even better than I imagined.

I couldn’t be happier and will definitely be coming back for future pieces. Highly recommend!!

From start to finish, Tony was incredibly professional, making the entire process smooth and stress-free. He communicated clearly and consistently, which made a huge difference. He took the time to really understand what my wife was looking for in a ring and made sure every detail matched her vision perfectly. We felt like he genuinely cared about getting everything just right-it wasn't just a transaction, it was a personalized experience. The pricing was very fair and transparent-no pressure, no surprises. For the quality and service, we couldn't have asked for a better value. High -quality craftsmanship without the inflated prices you often see elsewhere. Tony followed up-sending previews and updates so we always knew what to expect. The final ring exceeded our expectations-beautifully made and exactly what my wife had imagined. If you're looking for someone who combines skill, transparency, and genuine care for your vision, this is the jeweler to go with.

I’m lucky that I met Tony. Words cannot express my gratitude, but I’ll give it a try.

I came to Tony looking for a diamond upgrade in my fiancée’s engagement ring on a short timeline (I was getting married in 40 days), and I got more than I could have imagined.

Even though I already had a ring made by another jeweler, I didn’t know much about diamonds or engagement ring craftsmanship. I knew that my original ring and diamonds weren’t performing well (they weren’t sparkly and the ring was heavily weighted) and I thought the main issue was the center stone. I thought if I simply upgraded the center stone from an I color to an F color, then I would have a sparkly diamond. I didn’t realize that in addition to the diamond, there are many aspects of ring craftsmanship (and diamond cutting) that make diamonds sparkle and make a ring look beautiful.

I spoke with many (~15) jewelers in the LA diamond district in search for a diamond swap. Tony was the only one who brought up other craftsmanship points that had to be addressed. To name one of many examples, the first time I brought the ring to him, he quickly identified that the inside of my original ring setting was not smoothed and polished. These are details that only fine jewelers will catch or care to fix.

In addition to his craftsmanship, he also manages his business and customer service professionally. Within days after my first visit with him, he had sourced 5 diamonds to the exact specification I had asked. Every time I called him, he answered. Every time I texted him, he texted back immediately or within a few minutes. When you’re going through a ring design on a tight timeline, these kinds of things build trust, confidence, and a relationship.

I ultimately decided to have my original diamond upgraded, the ring itself improved, and have him craft an entirely new wedding band. Not only did Tony deliver everything perfectly on schedule before my wedding, the ring and wedding band look beautifully crafted and the diamonds are incredibly sparkly and fiery.

Before meeting Tony, the diamond process was confusing and frustrating. Now after working with him, I understand what to look for in diamond rings, and even better, I have a high quality jeweler that I can trust. Thank you, Tony.

I reach out to Tony based on the recommendation. I wanted a custom-made ring according to my design.
Tony fulfilled all my expectations!
The ring with its beauty draws attention and elicits positive comments from my family and friends.
Tony was responsive during the whole process. I was able to see the ring during the development stage.
Everything was professional, fast and financially acceptable.
I’m very satisfied. Thank you Tony!

Tony designed my engagement ring to my exact specifications. He was very responsive throughout the entire process. He is knowledgeable and very professional. I highly recommend his services. He is the best in the business! I will definitely be using him to design my wedding bands to match my engagement ring

Wanted to thank and recommend Tony for all the time and effort in my wife's custom ring. By far the best jewelry purchasing experience I have had. Tony was responsive at every step. Rare combination of ensuring my wife got what she wanted and making me feel comfortable with the purchase. Absolutely ZERO pressure and operates very transparently and shared progress at every step and turn of the process. Couldn't be happier with the amazing ring or the service and integrity from Tony. Couldn't recommend higher!

I recently connected with a friend I always crushed on. 30+ years later we are together. She is deserving of a beautiful ring. I will buy from Tony again.

I cannot give this company and Tony Tala enough accolades. I was extremely nervous sending Tony a lot of money to create an 8 ct eternity ring. He called every day and answered my calls promptly when I got nervous. He sent pictures during every step of the process. I had my eternity ring in record time - just a few days. I was so happy I bought a 4ct yellow diamond that is stunning from him. I sent him my setting and he set the diamond within a week (which included shipping). I am over the moon happy with my decision to go with Tony.