Located in Effingham, Illinois, Vayda Jane Bridal is a recently opened wedding dress boutique. Founder Shelby Hinterscher had been dreaming about owning this sort of store for several years and finally opened its doors in December 2019. She has a background in coordination and consulting, guaranteeing her customers a high level of service and dedicated attention. This boutique operates by appointment only, giving each person the time they deserve.
Vayda Jane Bridal specializes in wedding gowns but also carries a range of formal dresses to outfit the wedding party. Each gown stocked in the store has been specially chosen by Shelby to reflect her customer’s personal sense of style. She emphasizes individuality in fashion, while her wealth of local knowledge allows her to recognize the theme of each wedding venue and recommend gowns accordingly. Brands carried include Allure Brides, Kenneth Winston, and Morilee.
1 Reviews for Vayda Jane Bridal
Recommended by 100% of couples
Kaitlin · Getting married on 06/12/2021
THE shop to buy your dream dress
Vayda Jane Bridal is nothing short of amazing. Shelby does everything she can to help you find your dream dress and also make it affordable for you and even for your bridesmaids. My appointment was awesome. I felt no pressure to buy or to like a certain style or dress just because it was picked out for me. I walked away with my dream dress and eager to return to Vayda Jane Bridal to pick out bridesmaids dresses. The store is gorgeous, too. Very modern and FULL of a variety of dress for a variety of body types. Shelby is so professional, kind, helpful, and flexible with payments. 10/10 for this local shop.Sent on 01/06/2020
Vayda Jane Bridal's reply:Kaitlin!! Thank you so much for the kind words. My job is easy when I get to help sweet sweet brides!! So excited and happy for you. Your appointment was so much fun and I can't wait for your wedding day. Best wishes on the rest of your planning!