Located in Effingham, Illinois, Vayda Jane Bridal is a recently opened wedding dress boutique. Founder Shelby Hinterscher had been dreaming about owning this sort of store for several years and finally opened its doors in December 2019. She has a background in coordination and consulting, guaranteeing her customers a high level of service and dedicated attention. This boutique operates by appointment only, giving each person the time they deserve.

Services Offered

Vayda Jane Bridal specializes in wedding gowns but also carries a range of formal dresses to outfit the wedding party. Each gown stocked in the store has been specially chosen by Shelby to reflect her customer’s personal sense of style. She emphasizes individuality in fashion, while her wealth of local knowledge allows her to recognize the theme of each wedding venue and recommend gowns accordingly. Brands carried include Allure Brides, Kenneth Winston, and Morilee.