Located in Effingham, Illinois, Vayda Jane Bridal is a recently opened wedding dress boutique. Founder Shelby Hinterscher had been dreaming about owning this sort of store for several years and finally opened its doors in December 2019. She has a background in coordination and consulting, guaranteeing her customers a high level of service and dedicated attention. This boutique operates by appointment only, giving each person the time they deserve.
Vayda Jane Bridal specializes in wedding gowns but also carries a range of formal dresses to outfit the wedding party. Each gown stocked in the store has been specially chosen by Shelby to reflect her customer’s personal sense of style. She emphasizes individuality in fashion, while her wealth of local knowledge allows her to recognize the theme of each wedding venue and recommend gowns accordingly. Brands carried include Allure Brides, Kenneth Winston, and Morilee.
2 Reviews for Vayda Jane Bridal
Recommended by 100% of couples
Kaitlin · Getting married on 06/12/2021
THE shop to buy your dream dress
Vayda Jane Bridal is nothing short of amazing. Shelby does everything she can to help you find your dream dress and also make it affordable for you and even for your bridesmaids. My appointment was awesome. I felt no pressure to buy or to like a certain style or dress just because it was picked out for me. I walked away with my dream dress and eager to return to Vayda Jane Bridal to pick out bridesmaids dresses. The store is gorgeous, too. Very modern and FULL of a variety of dress for a variety of body types. Shelby is so professional, kind, helpful, and flexible with payments. 10/10 for this local shop.Sent on 01/06/2020
Vayda Jane Bridal's reply:Kaitlin!! Thank you so much for the kind words. My job is easy when I get to help sweet sweet brides!! So excited and happy for you. Your appointment was so much fun and I can't wait for your wedding day. Best wishes on the rest of your planning!
Carly N. · Married on 10/24/2020
From start to finish, the entire experience has been a dream!
Shelby is so incredibly kind and welcoming, and when you grow up imagining this day to be magical, she makes it exactly that and more. She’s genuine in showing that each bride is unique and special to her in their own way, and she went above and beyond to help me in more ways than one. I will always be grateful for how effortless she made it all. You feel carefree and excited with no pressure, and her beautiful store is full of so many unique gowns! Her entire staff makes you feel right at home (shoutout to Jodi!), and even the bridesmaid dress experience is so much fun after finding your dream dress. Vayda Jane will be a memory you’ll cherish forever 💛Sent on 02/02/2021