Sparkle on Your Special Day

At our intimate Alpharetta showroom, where the entire store is booked just for you, you'll discover an exquisite collection of luxury wedding dresses and evening gowns that can be customized or create the perfect dress that will make you feel like royalty.

We understand brides, and are here to help you relax!​

Wedding planning can be a lot, but choosing your dress shouldn’t be part of the stress. We’ve created a dreamy dress-shopping wonderland right in the heart of beautiful Alpharetta, just a quick 30-minute drive from Atlanta.

At Sparkle & Sass, you’ll find an exclusive selection of hand-picked gowns and a close-knit staff of bridal stylists and fashion experts. From the very first mirror twirl to your final fitting, we’re here to serve and celebrate you. So get ready to be pampered, queen, because you deserve it.